Gleam Competitions vs Shopify Formsfor Shopify (2026)
Gleam Competitions and Shopify Forms, while both operating within the Notifications and Pop-ups categories on Shopify, cater to distinct marketing needs. Gleam Competitions focuses primarily on driving user engagement and traffic through contests, sweepstakes, and giveaways. Its strength lies in its ability to generate excitement and incentivize specific actions, such as social media interaction and email list subscriptions. Shopify Forms, on the other hand, is designed to efficiently capture leads and collect essential business information through customizable forms integrated directly into a Shopify store. Shopify Forms emphasizes ease of use and seamless integration with the Shopify ecosystem, allowing merchants to quickly create and deploy forms for various purposes, including wholesale lead generation and subscriber signups. The integration with Shopify's customer data management features also allows for personalization and segmentation based on form submissions. While both apps help grow contact lists, Gleam Competitions does so through engaging campaigns, while Shopify Forms prioritizes direct data collection and lead nurturing.
At a Glance
Gleam Competitions
32 reviews
Shopify Forms
368 reviews
Detailed Overview
Gleam Competitions
Easily set up and run Giveaways, Contests & Sweepstakes that drive real user engagement.
Key Features
- Create your own campaign, or use our campaign templates for every occasion.
- Run campaigns directly from your Shopify store to increase website traffic.
- Get entrants to sign up to your newsletter then sync to your Shopify admin.
- Use Viral Share action to incentivize entrants to refer their friends & family.
- Create photo contests to collect user-generated content from your customers.
Shopify Forms
Grow your contact list and convert new leads with Shopify’s customizable forms tool.
Key Features
- Add pop-ups and inline forms to capture leads, and tag new customers
- Customize forms with text, images, metafields, discounts, and triggers
- Translate forms in-app to align with localized store content
- Boost conversions among 200M+ Shop users, automatically
- Store, segment, and leverage customer data—all within a secure platform
Feature Comparison
| Rating | 4.5/5 | 4.2/5 |
Rating Gleam Competitions4.5/5 Shopify Forms4.2/5 | ||
| Reviews | 32 | 368 |
Reviews Gleam Competitions32 Shopify Forms368 | ||
| Primary Focus | Contests, Giveaways, Sweepstakes | Lead Capture, Forms |
Primary Focus Gleam CompetitionsContests, Giveaways, Sweepstakes Shopify FormsLead Capture, Forms | ||
| Engagement Strategy | Gamified, Action-Based (social media, email) | Direct Form Submission |
Engagement Strategy Gleam CompetitionsGamified, Action-Based (social media, email) Shopify FormsDirect Form Submission | ||
| Target Merchant | Businesses seeking high engagement and viral reach | Businesses focused on direct lead generation and data collection |
Target Merchant Gleam CompetitionsBusinesses seeking high engagement and viral reach Shopify FormsBusinesses focused on direct lead generation and data collection | ||
| Ease of Use | Likely requires campaign planning and design | Potentially simpler due to form-based structure |
Ease of Use Gleam CompetitionsLikely requires campaign planning and design Shopify FormsPotentially simpler due to form-based structure | ||
| Value Proposition | Increased traffic, user engagement, and viral marketing potential | Direct lead generation, data collection, and personalized engagement |
Value Proposition Gleam CompetitionsIncreased traffic, user engagement, and viral marketing potential Shopify FormsDirect lead generation, data collection, and personalized engagement | ||
| Templates | Offers campaign templates | Offers customizable forms |
Templates Gleam CompetitionsOffers campaign templates Shopify FormsOffers customizable forms | ||
Our Verdict
For merchants prioritizing high-impact, viral marketing campaigns focused on user engagement and brand awareness, Gleam Competitions is the better choice. Its contest and giveaway framework is ideal for driving traffic and incentivizing social interactions. However, for businesses primarily concerned with efficient lead capture and direct data collection through customizable forms, Shopify Forms offers a more streamlined and integrated solution. Shopify Forms is a valuable tool for building customer profiles and personalizing interactions within the Shopify ecosystem.
Consider the review count when making your decision. Shopify Forms, with significantly more reviews, likely represents a more stable and commonly used product, suggesting a larger user base and potentially more community support. However, Gleam Competition's higher rating could indicate more satisfied users, despite the smaller sample size.
Common Questions
Which app is better for growing an email list?
Both can grow email lists, but Gleam Competitions does so through incentivized actions within contests and giveaways, while Shopify Forms collects emails directly through form submissions.
Which app is easier to set up?
Shopify Forms is likely easier to set up initially due to its straightforward form-based structure. Gleam Competitions might require more planning and design to create engaging campaigns.
Which app is better for collecting user-generated content?
Gleam Competitions explicitly offers a feature for creating photo contests to collect user-generated content, which Shopify Forms does not mention.
Which app offers deeper integration with the Shopify platform?
Shopify Forms likely offers deeper integration with the Shopify platform, as its description highlights features like native customer data management and seamless connection with Shopify's user base.
Which app is better for running a social media marketing campaign?
Gleam Competitions, with its viral share action and incentivized social media interactions, is better suited for running social media marketing campaigns.
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