GLO Color Swatch & Bundles vs Upsell & Cross Sell — Selleasyfor Shopify (2026)
GLO Color Swatch & Bundles and Upsell & Cross Sell — Selleasy both aim to boost sales through product bundling, but they target different aspects of the customer journey. GLO focuses on enhancing product presentation with customizable swatches and grouping related products as variants for improved SEO and discovery, coupled with built-in bundle and quantity discount features. It aims to improve the overall shopping experience on product and collection pages. Upsell & Cross Sell — Selleasy, on the other hand, is primarily geared towards increasing Average Order Value (AOV) by strategically placing upsell and cross-sell offers throughout the customer journey, from product pages to checkout and post-purchase. Its strength lies in its Amazon-style 'frequently bought together' recommendations and various upsell funnels.
At a Glance
GLO Color Swatch & Bundles
1,262 reviews
Upsell & Cross Sell — Selleasy
1,899 reviews
Detailed Overview
GLO Color Swatch & Bundles
Customize swatches and boost revenue with built-in product bundles and quantity discounts.
Key Features
- Color swatch & image swatch anywhere(home page, collection page, search page)
- Group Products as Variants — Improve SEO and simplify product discovery.
- Product Bundles — Boost sales by offering bundled product combos.
- Quantity Breaks — Increase revenue with tiered pricing for bulk buyers.
- Hide out-of-stock variants, show low-stock alerts, and support multi-languages
Upsell & Cross Sell — Selleasy
AOV+ by bundling product addons & related products in cart upsell, checkout & post purchase upsell.
Key Features
- Show Amazon-style "frequently bought together" product upsell bundles.
- Cross sell product add ons on the product page. Embed as list / grid / carousel.
- Pop-up a cart upsell funnel / display in cart upsells that work with your theme.
- Display checkout upsells and post purchase upsell page with one click upsell.
- Cross sell related products using the thank you page upsell & order status page.
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating GLO Color Swatch & Bundles4.9/5 Upsell & Cross Sell — Selleasy4.9/5 | ||
| Reviews | 1262 | 1899 |
Reviews GLO Color Swatch & Bundles1262 Upsell & Cross Sell — Selleasy1899 | ||
| Primary Focus | Enhanced Product Presentation & Bundles | Upselling & Cross-selling |
Primary Focus GLO Color Swatch & BundlesEnhanced Product Presentation & Bundles Upsell & Cross Sell — SelleasyUpselling & Cross-selling | ||
| Key Feature - Swatches | Customizable color & image swatches | Not Applicable |
Key Feature - Swatches GLO Color Swatch & BundlesCustomizable color & image swatches Upsell & Cross Sell — SelleasyNot Applicable | ||
| Key Feature - Bundling | Bundles & Quantity Breaks on Product Page | Frequently Bought Together, Cart & Checkout Upsells |
Key Feature - Bundling GLO Color Swatch & BundlesBundles & Quantity Breaks on Product Page Upsell & Cross Sell — SelleasyFrequently Bought Together, Cart & Checkout Upsells | ||
| Target Merchant | Merchants needing better product option display & B2B tiered pricing | Merchants focused on increasing AOV via strategic upsells |
Target Merchant GLO Color Swatch & BundlesMerchants needing better product option display & B2B tiered pricing Upsell & Cross Sell — SelleasyMerchants focused on increasing AOV via strategic upsells | ||
| SEO Enhancement | Grouping products as variants improves SEO | Not specifically mentioned |
SEO Enhancement GLO Color Swatch & BundlesGrouping products as variants improves SEO Upsell & Cross Sell — SelleasyNot specifically mentioned | ||
| Upsell Placement | Product Page | Product, Cart, Checkout, and Post-Purchase |
Upsell Placement GLO Color Swatch & BundlesProduct Page Upsell & Cross Sell — SelleasyProduct, Cart, Checkout, and Post-Purchase | ||
| Ease of Setup | Easy setup, no coding needed | Selleasy widgets are embedded, checkout upsell uses extensions |
Ease of Setup GLO Color Swatch & BundlesEasy setup, no coding needed Upsell & Cross Sell — SelleasySelleasy widgets are embedded, checkout upsell uses extensions | ||
Our Verdict
If you're looking for an app to primarily improve how your products are displayed and structured, offer quantity discounts, and subtly introduce bundles within the product page, GLO Color Swatch & Bundles is a strong choice. This benefits stores with numerous product variations or those targeting B2B customers. However, if your main objective is to aggressively boost AOV through strategic upsells and cross-sells at various stages of the checkout process, Upsell & Cross Sell — Selleasy is the more suitable option. Its focus on in-cart and post-purchase offers is particularly effective.
Common Questions
Does GLO Color Swatch & Bundles support upsells in the cart?
GLO Color Swatch & Bundles primarily focuses on product bundles offered on the product page. It doesn't explicitly mention cart upsells.
Can Upsell & Cross Sell — Selleasy improve product discoverability?
While Upsell & Cross Sell focuses on boosting AOV, it doesn't directly improve product discoverability in the same way as GLO's 'Group Products as Variants' feature, which improves SEO.
Which app is easier to set up?
GLO Color Swatch & Bundles states 'Easy setup, no coding needed,' suggesting a potentially simpler setup compared to Upsell & Cross Sell — Selleasy, which uses widget embeddings and extensions.
Do both apps support multiple languages?
Yes, both GLO Color Swatch & Bundles and Upsell & Cross Sell — Selleasy support multi-languages.
Are both apps compatible with all Shopify themes?
GLO Color Swatch & Bundles claims to work with all themes, while Upsell & Cross Sell — Selleasy implies theme compatibility through widget embedding, but doesn't explicitly state universal theme compatibility. Upsell mentions 'cart upsells that work with your theme' implying some themes may be more compatible than others.
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