Glow: Loyalty Points & Rewards vs Swish (formerly Wishlist King)for Shopify (2026)
Glow: Loyalty Points & Rewards and Swish (formerly Wishlist King) both aim to enhance customer engagement, but they approach it from distinctly different angles. Glow focuses on building a comprehensive loyalty program centered around points, rewards, and referrals, rewarding customers for various actions. It seems geared towards fostering long-term customer relationships and increasing customer lifetime value through incentivized actions and seamless integration with Shopify POS. Swish, on the other hand, centers on providing a robust wishlist feature to track customer product preferences, ultimately driving conversions by enabling shoppers to easily access and purchase desired items at the optimal time. It prioritizes personalized experiences through automated notifications and seamless theme integration. Swish's offering also includes advanced analytics and strong integrations with marketing tools like Klaviyo and Meta. This makes it a great solution to learn more about what users want and get reminders out to close the deal.
At a Glance
Glow: Loyalty Points & Rewards
49 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Glow: Loyalty Points & Rewards
Allow customers to earn and redeem points for actions they take and for referring their friends.
Key Features
- Maximize customer lifetime value with versatile points-for-actions rewards.
- Drive repeat sales with point-redemption for discounts and exclusive offers.
- Amplify referrals: Reward customers and their peers for boosting your base.
- Seamlessly sync loyalty across online and brick-and-mortar with Shopify POS.
- Gain actionable insights with detailed loyalty analytics and trend dashboards.
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Glow: Loyalty Points & Rewards4.8/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 49 | 273 |
Reviews Glow: Loyalty Points & Rewards49 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Loyalty Points & Rewards | Wishlist Management |
Core Functionality Glow: Loyalty Points & RewardsLoyalty Points & Rewards Swish (formerly Wishlist King)Wishlist Management | ||
| Key Benefit | Increase Customer Lifetime Value | Drive Conversions & Sales |
Key Benefit Glow: Loyalty Points & RewardsIncrease Customer Lifetime Value Swish (formerly Wishlist King)Drive Conversions & Sales | ||
| Integrations | Shopify POS | Klaviyo, GA4, Meta |
Integrations Glow: Loyalty Points & RewardsShopify POS Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Support | US-Based Support | Free Setup & Customisation |
Support Glow: Loyalty Points & RewardsUS-Based Support Swish (formerly Wishlist King)Free Setup & Customisation | ||
| Analytics | Detailed Loyalty Analytics & Trend Dashboards | Advanced Analytics & Wishlist Curation |
Analytics Glow: Loyalty Points & RewardsDetailed Loyalty Analytics & Trend Dashboards Swish (formerly Wishlist King)Advanced Analytics & Wishlist Curation | ||
| Target Audience | Merchants Seeking to Build Loyalty Programs | Merchants Focused on Driving Conversions through Wishlists |
Target Audience Glow: Loyalty Points & RewardsMerchants Seeking to Build Loyalty Programs Swish (formerly Wishlist King)Merchants Focused on Driving Conversions through Wishlists | ||
| Referral Program | Yes | No (Not Explicitly) |
Referral Program Glow: Loyalty Points & RewardsYes Swish (formerly Wishlist King)No (Not Explicitly) | ||
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Our Verdict
For merchants looking to establish a comprehensive loyalty program with points, rewards, and referrals, Glow: Loyalty Points & Rewards is the stronger choice. Its points-based system and referral capabilities offer a direct path to increasing customer lifetime value, especially for stores with both online and brick-and-mortar presence. However, if the primary goal is to drive immediate conversions by leveraging customer product interests and preferences, Swish (formerly Wishlist King) stands out. Its focus on wishlist management, coupled with robust analytics and marketing integrations, provides a more targeted approach to boosting sales, and could be beneficial if you already have some marketing savvy and tools in place.
Common Questions
Which app is better for increasing customer loyalty?
Glow: Loyalty Points & Rewards is specifically designed for building customer loyalty through a points-based system and rewards. Swish primarily focuses on driving conversions but can also indirectly contribute to loyalty by providing a personalized shopping experience.
Which app is easier to set up?
Glow has an intuitive setup wizard to help merchants get started, while Swish offers free setup and customization, suggesting a potentially more hands-on, guided approach from their team.
Which app provides better analytics?
Both apps offer analytics, but Glow focuses on loyalty analytics and trends, while Swish offers advanced analytics related to wishlist activity and product preferences. Your choice depends on which data is more valuable for your business goals.
Does either app offer integration with brick-and-mortar stores?
Glow explicitly mentions seamless sync loyalty across online and brick-and-mortar with Shopify POS. Swish does not explicitly mention POS integration, but focuses on digital marketing integrations.
Which app is more established?
Swish (formerly Wishlist King) has significantly more reviews (273) than Glow (49), suggesting a larger user base and a longer track record within the Shopify app store, though Glow has a strong rating as well.
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