Gojiberry Survey & Feedback vs Wrapin ‑ Gift Wrap & Optionsfor Shopify (2026)
Gojiberry Survey & Feedback and Wrapin ‑ Gift Wrap & Options, while both fitting into the "Upsell and cross-sell" Shopify category, address very different merchant needs. Gojiberry focuses on collecting customer feedback through surveys to improve marketing, product development, and customer understanding. It offers features like pre and post-purchase surveys, advanced segmentation, and analytics dashboards, targeting merchants seeking data-driven insights. Wrapin, on the other hand, centers on enhancing the customer experience by offering gift wrap options and personalized messages, allowing merchants to provide more value and upselling opportunities. The primary difference lies in their core functionality. Gojiberry is a data collection and analysis tool, while Wrapin is a service enhancement and upselling app. Gojiberry’s strength is in providing actionable insights to improve marketing and product strategy. Wrapin's strength is in increasing order value and improving customer satisfaction. The choice between the two depends entirely on the merchant's priority: gathering customer data for business improvement or enhancing the gifting experience and increasing upselling opportunities.
At a Glance
Gojiberry Survey & Feedback
28 reviews
Wrapin ‑ Gift Wrap & Options
359 reviews
Detailed Overview
Gojiberry Survey & Feedback
Scale ads & marketing with pre-purchase & post-purchase surveys for emails, product inserts, & SNS.
Key Features
- 1 minute no code setup with easy templates, even on mobile devices
- Display pre-purchase survey pop-up, and send surveys using link/QR code
- Full customization for brand, language localization, images, coupons & points
- Analytics dashboard: Results connected to customer data with CSV download option
- Advanced features: Target customer segments & set conditional survey logic
Wrapin ‑ Gift Wrap & Options
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
Key Features
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Customers can add a personalized message for every gift-wrapped box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Gojiberry Survey & Feedback5/5 Wrapin ‑ Gift Wrap & Options5/5 | ||
| Reviews | 28 | 359 |
Reviews Gojiberry Survey & Feedback28 Wrapin ‑ Gift Wrap & Options359 | ||
| Core Functionality | Survey & Feedback Collection | Gift Wrap & Message Options |
Core Functionality Gojiberry Survey & FeedbackSurvey & Feedback Collection Wrapin ‑ Gift Wrap & OptionsGift Wrap & Message Options | ||
| Target Audience | Merchants focused on data-driven marketing and product development | Merchants focused on enhancing customer experience and upselling opportunities, especially those selling giftable items |
Target Audience Gojiberry Survey & FeedbackMerchants focused on data-driven marketing and product development Wrapin ‑ Gift Wrap & OptionsMerchants focused on enhancing customer experience and upselling opportunities, especially those selling giftable items | ||
| Key Feature: Customization | Full customization for brand, language localization, images, coupons & points | Multiple Gift Options with Multiple Language Translation Support |
Key Feature: Customization Gojiberry Survey & FeedbackFull customization for brand, language localization, images, coupons & points Wrapin ‑ Gift Wrap & OptionsMultiple Gift Options with Multiple Language Translation Support | ||
| Value Proposition | Scale ads & marketing with customer insights | Offer more value & upsell products with personalized gifting options |
Value Proposition Gojiberry Survey & FeedbackScale ads & marketing with customer insights Wrapin ‑ Gift Wrap & OptionsOffer more value & upsell products with personalized gifting options | ||
| Setup Complexity | 1 minute no code setup with easy templates | Admin can Add Multiple Gift Options |
Setup Complexity Gojiberry Survey & Feedback1 minute no code setup with easy templates Wrapin ‑ Gift Wrap & OptionsAdmin can Add Multiple Gift Options | ||
| Data/Analytics | Analytics dashboard: Results connected to customer data with CSV download option | Automatically tag the order with gift-wrapped items and generate a reports. |
Data/Analytics Gojiberry Survey & FeedbackAnalytics dashboard: Results connected to customer data with CSV download option Wrapin ‑ Gift Wrap & OptionsAutomatically tag the order with gift-wrapped items and generate a reports. | ||
Our Verdict
For Shopify merchants primarily focused on understanding their customer base and optimizing marketing campaigns through data, Gojiberry Survey & Feedback is the clear choice. Its focus on survey creation, segmentation, and analytics provides valuable insights. Conversely, if a merchant's primary goal is to enhance the customer experience, increase average order value, and provide a convenient gifting option, Wrapin ‑ Gift Wrap & Options is the better selection. Wrapin shines with its simple upselling opportunity during the purchase experience.
While both apps reside in the "Upsell and cross-sell" category, their functionalities are distinct. If forced to choose a general recommendation, Wrapin might be favored for stores selling products frequently bought as gifts. However, Gojiberry will benefit almost any store that desires data to improve marketing and customer retention.
Common Questions
Which app is easier to set up?
Gojiberry claims a 1-minute, no-code setup using templates, suggesting a simpler initial configuration than Wrapin, which requires setting up multiple gift options.
Which app is better for increasing average order value?
Wrapin is specifically designed to increase average order value by offering gift wrap and personalized messages as paid options.
Which app provides better customer insights?
Gojiberry is designed to provide customer insights via surveys, offering features like segmentation, conditional logic, and analytics dashboards. Wrapin does not directly offer customer insights.
Which app is more suitable for a store selling personalized gifts?
Wrapin is a better fit for stores selling personalized gifts because it directly enables the addition of personalized messages and gift-wrapping options.
Do both apps integrate with Shopify's analytics?
Gojiberry's results are connected to customer data and include a CSV download. Wrapin generates reports on gift-wrapped items. Neither app explicitly states direct integration with Shopify's core analytics, but data gathered by each can likely be incorporated.
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