Google Reviews by TrustSync vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
Google Reviews by TrustSync and ReelUp‑Shoppable Videos+ Reels, while both targeting the 'Social Proof' Shopify category, cater to fundamentally different needs and merchant types. TrustSync focuses on building brand reputation and credibility through review aggregation from various platforms like Google, Trustpilot, and Facebook. Its strength lies in proactive reputation management, allowing merchants to address negative feedback privately before it becomes public. This app is geared towards merchants prioritizing SEO, building trust, and proactively managing their online reputation through authentic reviews. ReelUp, on the other hand, leverages the power of video content, particularly user-generated content (UGC) from platforms like TikTok and Instagram, to boost conversions and engagement. Its focus is on creating a visually appealing and interactive shopping experience by embedding shoppable videos directly on product pages and utilizing engaging video widgets. This app caters to merchants seeking to enhance their store's aesthetic, increase user dwell time, and drive sales through visually compelling content. The difference lies primarily in whether you're looking to build social proof through customer reviews or through engaging video content.
At a Glance
Google Reviews by TrustSync
40 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
Google Reviews by TrustSync
TrustSync gets customer reviews on Google, Trustpilot, etc. and handles unhappy customers privately.
Key Features
- Automatically send review request emails after orders are completed.
- Filter out bad reviews and get a chance to reach out to unhappy customers.
- Customize & rewrite email copy and track performance with in-built analytics.
- Send multiple review links together for Google, Trustpilot, Yelp, etc.
- Automatically send follow-up emails to increase the chance of getting reviews.
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Google Reviews by TrustSync5/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 40 | 228 |
Reviews Google Reviews by TrustSync40 ReelUp‑Shoppable Videos+ Reels228 | ||
| Core Functionality | Review aggregation and management | Shoppable video integration and UGC |
Core Functionality Google Reviews by TrustSyncReview aggregation and management ReelUp‑Shoppable Videos+ ReelsShoppable video integration and UGC | ||
| Target Merchant | Merchants prioritizing reputation management and SEO | Merchants focusing on visual marketing and increased engagement |
Target Merchant Google Reviews by TrustSyncMerchants prioritizing reputation management and SEO ReelUp‑Shoppable Videos+ ReelsMerchants focusing on visual marketing and increased engagement | ||
| Primary Benefit | Improved online reputation and customer trust | Zero impact (claimed) |
Primary Benefit Google Reviews by TrustSyncImproved online reputation and customer trust ReelUp‑Shoppable Videos+ ReelsZero impact (claimed) | ||
| Value Proposition | Builds credibility and social proof through authentic reviews | Enhances the shopping experience with engaging video content |
Value Proposition Google Reviews by TrustSyncBuilds credibility and social proof through authentic reviews ReelUp‑Shoppable Videos+ ReelsEnhances the shopping experience with engaging video content | ||
| Platforms Supported | Google, Trustpilot, Facebook, Etsy, Yelp, Amazon | TikTok, Instagram |
Platforms Supported Google Reviews by TrustSyncGoogle, Trustpilot, Facebook, Etsy, Yelp, Amazon ReelUp‑Shoppable Videos+ ReelsTikTok, Instagram | ||
| Analytics | In-built analytics | Google Insights & GT-Metrix tested |
Analytics Google Reviews by TrustSyncIn-built analytics ReelUp‑Shoppable Videos+ ReelsGoogle Insights & GT-Metrix tested | ||
| Customer Interaction | Proactive outreach to unhappy customers | N/A |
Customer Interaction Google Reviews by TrustSyncProactive outreach to unhappy customers ReelUp‑Shoppable Videos+ ReelsN/A | ||
Our Verdict
The choice between Google Reviews by TrustSync and ReelUp depends entirely on the merchant's specific goals. If the priority is building trust and managing online reputation through customer reviews, Google Reviews by TrustSync is the superior choice. Its review aggregation, private feedback handling, and customizable email features provide a comprehensive reputation management solution.
However, if the focus is on visually enhancing the store and driving conversions through engaging video content, ReelUp is the clear winner. Its shoppable video integration, UGC import capabilities, and various video widget options offer a powerful way to capture user attention and boost sales. Merchants who are new and need to establish their brand should consider Google Reviews by TrustSync first, as it may be more important to build trust early on.
Common Questions
Which app is better for improving SEO?
Both apps contribute to SEO in different ways. TrustSync boosts SEO through increased reviews and improved online reputation, while ReelUp increases user dwell time, which is a ranking factor. It's difficult to say definitively which is better without considering the specific website and its existing SEO strategy.
Which app is easier to set up and use?
While both apps claim ease of use, ReelUp might have a slightly steeper learning curve due to the complexities of video integration and widget customization. However, setup instructions are normally provided and simple to implement.
Can I use both apps together?
Yes, you can absolutely use both apps together. They address different aspects of social proof and can complement each other. One builds trust, the other adds interactivity. Consider your budget and how you want to present social proof to customers.
Does ReelUp support videos from YouTube?
The description explicitly mentions TikTok and Instagram. Support for YouTube videos is not mentioned and thus cannot be confirmed based on the given information.
Which app provides more customization options?
Google Reviews by TrustSync allows for email copy customization, while ReelUp offers customization of video widgets. Therefore, depending on whether you prioritize email marketing or storefront aesthetics, either app could provide superior customization.
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