Google & YouTube vs Mulwi | 200+ Shopping Feedsfor Shopify (2026)
In 2026, Shopify merchants choosing between Google & YouTube and Mulwi | 200+ Shopping Feeds will face a decision between a comprehensive Google ecosystem integration and a specialized multi-marketplace feed management solution. Google & YouTube aims to be a one-stop shop for leveraging Google's advertising and analytics tools, particularly Performance Max campaigns and AI-powered features like Product Studio and Automated Discounts. It focuses on driving sales through Google Search, YouTube, and utilizing Google Analytics for insights. Mulwi, on the other hand, positions itself as a broader marketplace solution, supporting over 200 shopping feeds. While it boasts a perfect 5-star rating, the significantly lower number of reviews (436 compared to Google & YouTube's 3965) suggests a smaller user base. The key difference lies in the breadth of platform support; Mulwi targets merchants seeking to diversify their reach beyond Google, while Google & YouTube offers deeper integration within the Google ecosystem.
At a Glance
Google & YouTube
3,965 reviews
Mulwi | 200+ Shopping Feeds
436 reviews
Detailed Overview
Google & YouTube
Connect your store to Google and YouTube to help turn more shoppers into customers
Key Features
- Connect your store to Merchant Center to showcase your products across Google
- Help drive more sales with a Performance Max ad campaign, powered by Google AI
- Connect your store to YouTube to turn viewers into shoppers
- Connect the full ecommerce journey with insights in Google Analytics
- Let Google AI handle sale pricing. Optimize profits with Automated Discounts.
Feature Comparison
| Rating | 4.5/5 | 5/5 |
Rating Google & YouTube4.5/5 Mulwi | 200+ Shopping Feeds5/5 | ||
| Reviews | 3965 | 436 |
Reviews Google & YouTube3965 Mulwi | 200+ Shopping Feeds436 | ||
| Focus | Google Ecosystem (Search, YouTube) | 200+ Shopping Feeds |
Focus Google & YouTubeGoogle Ecosystem (Search, YouTube) Mulwi | 200+ Shopping Feeds200+ Shopping Feeds | ||
| Key Features | Performance Max campaigns, Google AI (Product Studio, Automated Discounts), Google Analytics | Multi-marketplace feed management (200+ feeds) |
Key Features Google & YouTubePerformance Max campaigns, Google AI (Product Studio, Automated Discounts), Google Analytics Mulwi | 200+ Shopping FeedsMulti-marketplace feed management (200+ feeds) | ||
| Target Merchant | Merchants primarily targeting Google's advertising platforms and ecosystem. Those who value convenience and ease of integration with Google's suite of tools. | Merchants seeking to diversify their reach across numerous marketplaces beyond Google. Those wanting broad marketplace visibility, regardless of specific Google integration. |
Target Merchant Google & YouTubeMerchants primarily targeting Google's advertising platforms and ecosystem. Those who value convenience and ease of integration with Google's suite of tools. Mulwi | 200+ Shopping FeedsMerchants seeking to diversify their reach across numerous marketplaces beyond Google. Those wanting broad marketplace visibility, regardless of specific Google integration. | ||
| Ease of Use | Likely easier for merchants already familiar with Google Ads and Merchant Center. Streamlined Google Integration | Potentially more complex setup depending on the number of marketplaces, but offers wider marketplace reach. |
Ease of Use Google & YouTubeLikely easier for merchants already familiar with Google Ads and Merchant Center. Streamlined Google Integration Mulwi | 200+ Shopping FeedsPotentially more complex setup depending on the number of marketplaces, but offers wider marketplace reach. | ||
| Value Proposition | Increased sales and customer acquisition through Google's advertising platforms, optimized with AI, improved insights with Google Analytics | Expanded reach and sales potential across a wide range of marketplaces, increased brand visibility across the internet. |
Value Proposition Google & YouTubeIncreased sales and customer acquisition through Google's advertising platforms, optimized with AI, improved insights with Google Analytics Mulwi | 200+ Shopping FeedsExpanded reach and sales potential across a wide range of marketplaces, increased brand visibility across the internet. | ||
Our Verdict
For merchants heavily invested in the Google ecosystem and primarily targeting Google Search, YouTube, and leveraging Google's AI capabilities, the Google & YouTube app is the clear choice. Its deep integration and AI-powered features provide a convenient and potentially effective solution. However, if a merchant's strategy involves a broad multi-marketplace approach and diversification beyond Google, Mulwi | 200+ Shopping Feeds offers a more suitable platform, albeit potentially with a steeper learning curve in managing numerous feeds.
Common Questions
Which app is better for merchants new to online advertising?
The Google & YouTube app might be easier to start with, especially if they are already familiar with Google services. It offers a more streamlined integration process and utilizes Google AI to automate certain aspects of advertising.
Which app offers better control over individual product listings?
Mulwi | 200+ Shopping Feeds likely provides more granular control over individual product listings for specific marketplaces, as it caters to a wider range of platforms with varying requirements. However, this comes at the cost of additional complexity in management.
Which app is more cost-effective for small businesses?
Without pricing information, it's impossible to determine definitively. However, small businesses should carefully consider the cost of advertising on Google vs. the cost of using Mulwi and the associated costs of advertising on multiple other marketplaces. Evaluate ROI across platforms.
Does the higher rating of Mulwi automatically make it the better choice?
Not necessarily. The higher rating of Mulwi is based on a smaller sample size (436 reviews vs. 3965 for Google & YouTube). It's important to consider both the rating and the number of reviews when evaluating an app's overall quality and reliability. Look at the specific reviews to identify common praise and complaints.
Which app offers better long-term scalability?
Mulwi offers scalability for merchants with broad product ranges, while the Google & YouTube app offers more efficient scalability within the Google ecosystem through AI-driven automation, particularly important as competition grows and complexity increases.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store