Grapevine Post Purchase Survey vs Happy Birthday Emails by UWfor Shopify (2026)
Grapevine Post Purchase Survey and Happy Birthday Emails by UW cater to distinct needs within Shopify's operations and analytics categories. Grapevine focuses on gathering comprehensive customer feedback through various survey types (post-purchase, NPS, CSAT) and integrates with key marketing and analytics platforms like Klaviyo and GA4. Its strength lies in providing unlimited responses at a fixed price, enabling large-scale data collection and analysis for improving customer experience and marketing attribution. Grapevine targets merchants seeking deep customer insights across all channels to refine CX and marketing strategies through robust reporting and segmentation. Happy Birthday Emails by UW, on the other hand, focuses on building customer loyalty and driving repeat purchases through automated personalized birthday emails with discounts. Its strength is in its simplicity and automated nature, requiring minimal ongoing effort to run a birthday loyalty program. This app targets merchants seeking an easy-to-implement solution to enhance customer relationships and generate sales through personalized communication.
At a Glance
Grapevine Post Purchase Survey
142 reviews
Happy Birthday Emails by UW
141 reviews
Detailed Overview
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Grapevine Post Purchase Survey5/5 Happy Birthday Emails by UW5/5 | ||
| Reviews | 142 | 141 |
Reviews Grapevine Post Purchase Survey142 Happy Birthday Emails by UW141 | ||
| Primary Function | Post-Purchase & Customer Surveys | Birthday Email Loyalty Program |
Primary Function Grapevine Post Purchase SurveyPost-Purchase & Customer Surveys Happy Birthday Emails by UWBirthday Email Loyalty Program | ||
| Data Collection | Surveys (Post-purchase, NPS, CSAT, POS, Email) | Birthdates (Checkout, POS, Landing Pages) |
Data Collection Grapevine Post Purchase SurveySurveys (Post-purchase, NPS, CSAT, POS, Email) Happy Birthday Emails by UWBirthdates (Checkout, POS, Landing Pages) | ||
| Pricing Model | Unlimited Responses, Fixed Price | Not specified, likely usage-based or tiered |
Pricing Model Grapevine Post Purchase SurveyUnlimited Responses, Fixed Price Happy Birthday Emails by UWNot specified, likely usage-based or tiered | ||
| Integration Focus | Analytics & Marketing (Klaviyo, GA4, Google Sheets, Shopify Flow) | Email Platforms & Shopify Metafields |
Integration Focus Grapevine Post Purchase SurveyAnalytics & Marketing (Klaviyo, GA4, Google Sheets, Shopify Flow) Happy Birthday Emails by UWEmail Platforms & Shopify Metafields | ||
| Reporting Capabilities | Powerful reporting with filters, segmentation, unlimited responses | Not specified, likely basic tracking of email sends and discount usage |
Reporting Capabilities Grapevine Post Purchase SurveyPowerful reporting with filters, segmentation, unlimited responses Happy Birthday Emails by UWNot specified, likely basic tracking of email sends and discount usage | ||
| Target Merchant | Businesses focused on data-driven CX improvement | Businesses focused on loyalty & repeat purchases |
Target Merchant Grapevine Post Purchase SurveyBusinesses focused on data-driven CX improvement Happy Birthday Emails by UWBusinesses focused on loyalty & repeat purchases | ||
Our Verdict
If your priority is gaining in-depth customer insights, improving customer experience across the board, and attributing marketing efforts, Grapevine Post Purchase Survey is the superior choice. Its unlimited responses and robust integrations make it ideal for scaling data collection and analysis. However, if your primary goal is to quickly implement a simple and automated birthday loyalty program to boost sales and build customer relationships, Happy Birthday Emails by UW provides an easier and less data-intensive solution. Happy Birthday Emails by UW is a targeted, low-effort approach to customer retention. Grapevine is for merchants who need the depth of customer opinions.
Common Questions
Which app is easier to set up and maintain?
Happy Birthday Emails by UW likely offers a simpler setup and requires less ongoing management due to its focused functionality. Grapevine Post Purchase Survey, with its advanced features and integration options, requires more initial configuration and ongoing analysis of the collected data.
Which app provides more actionable data about my customers?
Grapevine Post Purchase Survey offers significantly more actionable data. Its surveys provide rich feedback on various aspects of the customer journey, allowing for data-driven improvements in CX and marketing. Happy Birthday Emails by UW primarily collects birthdates and tracks discount usage.
Which app is better for businesses with a limited budget?
While the pricing of Happy Birthday Emails by UW is not specified, Grapevine Post Purchase Survey's 'ridiculously fair pricing on purpose' and unlimited response model could potentially be more cost-effective for businesses collecting large volumes of survey responses.
Which app integrates better with my existing marketing automation?
Grapevine Post Purchase Survey has explicitly mentioned integrations with Klaviyo and Shopify Flow, making it a better choice for merchants heavily invested in marketing automation workflows. Happy Birthday Emails by UW works with your email platform but does not emphasize deeper automation integrations.
What type of customer data is easiest to collect through these apps?
Happy Birthday Emails by UW excels at collecting customer birthdate information at checkout, POS, or through landing pages. Grapevine Post Purchase Survey focuses on collecting customer opinions, satisfaction levels, and reasons behind purchase decisions through its various survey types.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store