Grapevine Post Purchase Survey vs Parkour: Facebook Pixel & Feedfor Shopify (2026)
Grapevine Post Purchase Survey and Parkour: Facebook Pixel & Feed, while both falling under Shopify's 'Operations' and 'Analytics' categories, address fundamentally different needs for Shopify merchants. Grapevine focuses on collecting and analyzing customer feedback through various survey types to improve customer experience, marketing decisions, and identify trends. It champions unlimited survey responses at a fixed price, suggesting it's aimed at merchants who prioritize in-depth customer understanding at scale. Parkour, on the other hand, specializes in accurate Facebook pixel tracking and conversion API implementation. Its primary goal is to enhance advertising performance and Return on Ad Spend (ROAS) by providing precise data to Facebook's algorithms. The core divergence lies in their target outcomes. Grapevine is about improving the overall customer journey and business strategy through direct customer feedback, while Parkour is laser-focused on optimizing Facebook and Instagram advertising campaigns. Grapevine's strength resides in its survey capabilities and integrations with tools like Klaviyo and GA4, enabling a holistic view of customer data. Parkour excels in addressing the challenges of modern pixel tracking, particularly with iOS 14 updates and ad blockers, offering advanced server-side tracking and real-time UTM tracking.
At a Glance
Grapevine Post Purchase Survey
142 reviews
Parkour: Facebook Pixel & Feed
78 reviews
Detailed Overview
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Parkour: Facebook Pixel & Feed
Capture conversions on Facebook platforms with our app using CAPI and essential metrics.
Key Features
- Track Facebook & Instagram events with Meta Pixel & Conversion API
- Advanced server-side tracking to bypass iOS 14 & ad blockers
- Real-time UTM tracking for data-driven ad decisions
- Manage multi-pixels with one intuitive dashboard
- Maximize ROAS with premium event matching & accurate attribution
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Grapevine Post Purchase Survey5/5 Parkour: Facebook Pixel & Feed4.9/5 | ||
| Reviews | 142 | 78 |
Reviews Grapevine Post Purchase Survey142 Parkour: Facebook Pixel & Feed78 | ||
| Core Function | Customer Feedback & Insights via Surveys | Facebook Pixel & Conversion API Tracking |
Core Function Grapevine Post Purchase SurveyCustomer Feedback & Insights via Surveys Parkour: Facebook Pixel & FeedFacebook Pixel & Conversion API Tracking | ||
| Target Audience | Merchants Seeking Customer Insight & CX Improvement | Merchants Focused on Facebook/Instagram Advertising Performance |
Target Audience Grapevine Post Purchase SurveyMerchants Seeking Customer Insight & CX Improvement Parkour: Facebook Pixel & FeedMerchants Focused on Facebook/Instagram Advertising Performance | ||
| Key Feature | Unlimited Survey Responses | Advanced Server-Side Tracking |
Key Feature Grapevine Post Purchase SurveyUnlimited Survey Responses Parkour: Facebook Pixel & FeedAdvanced Server-Side Tracking | ||
| Integration Focus | Klaviyo, GA4, Google Sheets | Facebook Pixel & Conversion API |
Integration Focus Grapevine Post Purchase SurveyKlaviyo, GA4, Google Sheets Parkour: Facebook Pixel & FeedFacebook Pixel & Conversion API | ||
| Value Proposition | Deep Customer Understanding & Data-Driven Decisions | Improved Advertising ROAS & Accurate Attribution |
Value Proposition Grapevine Post Purchase SurveyDeep Customer Understanding & Data-Driven Decisions Parkour: Facebook Pixel & FeedImproved Advertising ROAS & Accurate Attribution | ||
Our Verdict
For merchants primarily concerned with understanding their customers, gathering feedback on their experience, and using that information to refine their overall business strategy, Grapevine Post Purchase Survey is the superior choice. Its unlimited survey responses and powerful reporting capabilities make it ideal for businesses that value direct customer input.
However, if the primary focus is on maximizing the effectiveness of Facebook and Instagram advertising campaigns and ensuring accurate tracking in the face of privacy changes and ad blockers, then Parkour: Facebook Pixel & Feed is the better investment. Its advanced server-side tracking and real-time UTM tracking are crucial for merchants heavily reliant on paid social media marketing. It's not a choice of better or worse, but rather which app directly addresses your specific business needs.
Common Questions
Does Grapevine Post Purchase Survey integrate with Facebook?
The provided information does not directly mention a Facebook integration for Grapevine. It integrates with Shopify Flow, Klaviyo, GA4, and Google Sheets.
Does Parkour collect customer feedback?
Parkour's primary function is Facebook pixel tracking and conversion API implementation. It's not designed to directly collect customer feedback.
Which app is easier to set up?
Parkour claims a 2-minute setup with a step-by-step guide. Grapevine does not specify its setup time, but survey creation might involve more initial configuration.
Which app is better for a new Shopify store?
If the new store is immediately running Facebook/Instagram ads, Parkour is important from day one. Grapevine might be more valuable after a certain amount of sales have happened.
Which app is cheaper?
The data states that Grapevine Surveys offers a fixed price for unlimited responses, meaning that the cost is predictable regardless of the business's scale. Without pricing information available for Parkour, a definitive statement cannot be made. However, Parkour is focused on ROAS, which translates to revenue that, in theory, should pay for Parkour.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store