Grapevine Post Purchase Survey vs Peel: Retention Analyticsfor Shopify (2026)
Grapevine Post Purchase Survey and Peel: Retention Analytics both aim to help Shopify merchants improve their businesses, but they approach it from vastly different angles. Grapevine focuses on directly gathering customer feedback through surveys, offering unlimited responses and integration with marketing and analytics platforms. This is aimed at understanding customer sentiment, improving CX, and informing marketing decisions. Peel, on the other hand, takes a data-driven approach by analyzing existing Shopify, subscription, and marketing data to provide retention analytics and insights, such as Customer Lifetime Value (LTV) and churn rates. The primary distinction lies in their methodologies. Grapevine proactively solicits feedback, while Peel passively analyzes existing data. Grapevine is tailored for merchants wanting direct customer insights to improve customer experience and marketing effectiveness. Peel is better suited for data-driven merchants focused on understanding customer retention metrics, subscription growth, and overall profitability through in-depth analytics and reporting.
At a Glance
Grapevine Post Purchase Survey
142 reviews
Peel: Retention Analytics
34 reviews
Detailed Overview
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Peel: Retention Analytics
DTC metrics: Customer Lifetime Value (LTV), retention & subscription growth insights for more profit
Key Features
- Retention Analytics: Track repurchase rate, churn, get daily slack/email digests
- Subscription Analytics: Turn shoppers into subscribers, build loyalty, scale LTV
- RFM & Audiences: Hyper-target customer segments, export to Klaviyo and Meta
- Product Analytics: SKU-level insights, product bundles, customer journeys
- Custom Metrics & Consulting: 1:1 strategy calls, tailored reports & dashboards
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Grapevine Post Purchase Survey5/5 Peel: Retention Analytics5/5 | ||
| Reviews | 142 | 34 |
Reviews Grapevine Post Purchase Survey142 Peel: Retention Analytics34 | ||
| Primary Focus | Customer Feedback via Surveys | Retention Analytics & LTV |
Primary Focus Grapevine Post Purchase SurveyCustomer Feedback via Surveys Peel: Retention AnalyticsRetention Analytics & LTV | ||
| Data Source | Direct Customer Input | Shopify, Subscription & Marketing Data |
Data Source Grapevine Post Purchase SurveyDirect Customer Input Peel: Retention AnalyticsShopify, Subscription & Marketing Data | ||
| Key Benefit | Actionable insights into customer sentiment & marketing effectiveness | Data-driven insights for improving retention & profitability |
Key Benefit Grapevine Post Purchase SurveyActionable insights into customer sentiment & marketing effectiveness Peel: Retention AnalyticsData-driven insights for improving retention & profitability | ||
| Target Merchant | Businesses seeking to actively improve CX and marketing through feedback | Data-driven brands focused on subscription growth and long-term customer value |
Target Merchant Grapevine Post Purchase SurveyBusinesses seeking to actively improve CX and marketing through feedback Peel: Retention AnalyticsData-driven brands focused on subscription growth and long-term customer value | ||
| Reporting | Powerful survey reporting with filters, segmentation and unlimited responses | Dozens of ready-made templates and 150+ metrics |
Reporting Grapevine Post Purchase SurveyPowerful survey reporting with filters, segmentation and unlimited responses Peel: Retention AnalyticsDozens of ready-made templates and 150+ metrics | ||
| Integrations | Shopify Flow, Klaviyo, GA4, Google Sheets | Klaviyo flows & Meta ads, Slack/Email |
Integrations Grapevine Post Purchase SurveyShopify Flow, Klaviyo, GA4, Google Sheets Peel: Retention AnalyticsKlaviyo flows & Meta ads, Slack/Email | ||
| Value Proposition | Unlimited survey responses for a fixed price. | Transform raw data into clear growth plans. |
Value Proposition Grapevine Post Purchase SurveyUnlimited survey responses for a fixed price. Peel: Retention AnalyticsTransform raw data into clear growth plans. | ||
Our Verdict
For Shopify merchants looking to directly engage with their customers and gather actionable feedback to improve customer experience, Grapevine Post Purchase Survey is the better choice. Its unlimited survey responses and integration capabilities provide a robust platform for understanding customer sentiment. However, if a merchant is primarily focused on deeply understanding customer retention metrics, LTV, and subscription growth through data analysis, Peel: Retention Analytics is the more appropriate solution. Peel's pre-built templates, custom metrics, and automated reporting tools offer a comprehensive view of customer behavior and long-term profitability. Both apps offer valuable insights, but their strengths lie in different areas of customer relationship management.
Common Questions
Which app is easier to set up and use?
Grapevine Post Purchase Survey is likely easier to set up initially as it focuses on creating and deploying surveys. Peel requires connecting various data sources and may have a steeper learning curve for users unfamiliar with analytics dashboards and metrics.
Which app provides a more comprehensive view of customer behavior?
Peel: Retention Analytics likely provides a more comprehensive, albeit indirect, view of customer behavior by analyzing purchase patterns, subscription data, and marketing interactions. Grapevine's view is limited to the information gathered through surveys.
Which app is more cost-effective for businesses with a large customer base?
Grapevine Post Purchase Survey, with its unlimited survey responses for a fixed price, could be more cost-effective for businesses with a large customer base where frequent surveys are needed. Peel's pricing structure is not known, but may be impacted by data usage or plan tiers.
Which app is better for improving marketing campaign performance?
Both apps can contribute. Grapevine can identify which marketing channels bring the best customers and Peel enriches Klaviyo flows & Meta ads.
Which app requires more technical expertise to use effectively?
Peel: Retention Analytics will likely require more technical expertise as the user needs to understand and interpret complex analytical dashboards and potentially customize metrics and reports.
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