Grapevine Post Purchase Survey vs Reveal: Customer Data & NPSfor Shopify (2026)
Grapevine Post Purchase Survey and Reveal: Customer Data & NPS both offer valuable insights for Shopify merchants in 2026, but they cater to different needs. Grapevine focuses primarily on collecting customer feedback through various survey methods, with a strong emphasis on unlimited responses and integrations for in-depth analysis. Its strength lies in providing comprehensive, targeted surveys to understand customer sentiment and attribution across channels. Reveal, on the other hand, positions itself as a customer data platform, using metrics like RFM and NPS to segment customers and optimize marketing campaigns. Its focus is on improving CLV (Customer Lifetime Value) and identifying the best and worst performing products. The choice between the two largely depends on the merchant's primary objective. If the priority is gathering extensive customer feedback and understanding the 'why' behind customer behavior through surveys, Grapevine is a better fit. Its unlimited response feature is particularly appealing to larger stores with high order volumes. If the focus is on leveraging customer data to improve segmentation, personalize marketing, and ultimately increase CLV, Reveal: Customer Data & NPS offers a more robust solution. Reveal's dynamic audience builder for Meta and Google ads is a key differentiator for merchants heavily invested in paid advertising.
At a Glance
Grapevine Post Purchase Survey
142 reviews
Reveal: Customer Data & NPS
64 reviews
Detailed Overview
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Reveal: Customer Data & NPS
Leverage your Data to Segment, Retain & Acquire better customers. Use NPS & RFM to improve the CLV
Key Features
- Dynamic Audience Builder - Improve Meta & Google ad campaigns by using RFM
- RFM Customer Segmentation: identify best&worst clients & treat them accordingly
- Automated NPS tool: Fix your customer journey- real-time alerts & advanced data
- Buying Habits reports - Find your best and worst-performing product SKUs by CLV
- Advanced Reporting: track what truly matters to become Customer-centric.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Grapevine Post Purchase Survey5/5 Reveal: Customer Data & NPS5/5 | ||
| Reviews | 142 | 64 |
Reviews Grapevine Post Purchase Survey142 Reveal: Customer Data & NPS64 | ||
| Core Functionality | Extensive Survey Platform | Customer Data Platform with RFM & NPS |
Core Functionality Grapevine Post Purchase SurveyExtensive Survey Platform Reveal: Customer Data & NPSCustomer Data Platform with RFM & NPS | ||
| Response Limits | Unlimited | Not explicitly mentioned, implying limits based on tier |
Response Limits Grapevine Post Purchase SurveyUnlimited Reveal: Customer Data & NPSNot explicitly mentioned, implying limits based on tier | ||
| Key Differentiator | Unlimited Survey Responses and Attribution Surveys | RFM Segmentation & Dynamic Audience Builder for Ads |
Key Differentiator Grapevine Post Purchase SurveyUnlimited Survey Responses and Attribution Surveys Reveal: Customer Data & NPSRFM Segmentation & Dynamic Audience Builder for Ads | ||
| Target Merchant | Merchants seeking deep customer insights through surveys and attribution data | Merchants focused on CLV optimization and personalized marketing using customer data |
Target Merchant Grapevine Post Purchase SurveyMerchants seeking deep customer insights through surveys and attribution data Reveal: Customer Data & NPSMerchants focused on CLV optimization and personalized marketing using customer data | ||
| Value Proposition | Actionable customer insights at a fair price | Increased customer loyalty and revenue through data-driven decisions |
Value Proposition Grapevine Post Purchase SurveyActionable customer insights at a fair price Reveal: Customer Data & NPSIncreased customer loyalty and revenue through data-driven decisions | ||
| Integrations | Shopify Flow, Klaviyo, GA4, Google Sheets | Meta & Google Ads (through audience builder) |
Integrations Grapevine Post Purchase SurveyShopify Flow, Klaviyo, GA4, Google Sheets Reveal: Customer Data & NPSMeta & Google Ads (through audience builder) | ||
Our Verdict
For merchants prioritizing understanding customer sentiment and attribution through comprehensive, unlimited surveys, Grapevine Post Purchase Survey is the clear winner. Its integrations with popular tools like Klaviyo and GA4 further enhance its value. Smaller stores might also find its fixed price appealing, regardless of response volume.
Reveal: Customer Data & NPS is better suited for businesses looking to leverage customer data to improve segmentation, personalize marketing, and ultimately drive up customer lifetime value. Its RFM analysis and dynamic audience builder for ad platforms are particularly valuable for merchants heavily invested in paid advertising and seeking to optimize their customer acquisition and retention strategies. Reveal is the stronger option if the goal is CLV improvement through granular segmentation.
Common Questions
What is the key difference in pricing?
Grapevine offers unlimited survey responses for a fixed price, while Reveal's pricing isn't explicitly mentioned, suggesting it may have response limits or tiered pricing based on usage.
Which app is better for understanding marketing attribution?
Grapevine specifically highlights attribution surveys as a key feature, making it a better choice for understanding which marketing channels drive customers.
Which app is better for improving customer lifetime value (CLV)?
Reveal: Customer Data & NPS is explicitly focused on improving CLV through RFM segmentation, buying habits reports, and NPS analysis, making it the better option for this goal.
Which app offers more integrations with marketing automation platforms?
Grapevine integrates directly with Klaviyo, a popular marketing automation platform, suggesting a focus on integrating survey data into marketing campaigns. Reveal focuses its integrations on Google & Meta ads and its own reports.
Which app would be more beneficial for a smaller Shopify store?
Grapevine's unlimited response model might be more attractive to a smaller store concerned about scaling, regardless of response volume. Reveal's utility is most fully realized when a store has a significant volume of transactions to analyze with its RFM reports.
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