Grapevine Post Purchase Survey vs Triple Whalefor Shopify (2026)
Grapevine Post Purchase Survey and Triple Whale both fall under the Operations and Analytics categories on Shopify, but they cater to different merchant needs and priorities. Grapevine focuses squarely on customer insights through surveys. Its strength lies in providing unlimited responses for a fixed price, enabling businesses to collect substantial feedback across various channels (post-purchase, email, on-site, NPS, POS). It shines in linking survey data with customer and order information to improve marketing and CX, offering integrations with tools like Klaviyo and GA4. Grapevine is a dedicated survey platform, appealing to merchants aiming to directly solicit and analyze customer opinions. Triple Whale, on the other hand, positions itself as a comprehensive AI-powered ecommerce intelligence platform. While it might incorporate some survey-like functionality within its broader feature set, its primary focus is on unifying data from various sources to provide trusted measurements and AI-driven insights for growth. Its strength lies in its AI capabilities (Moby Agents and Moby Chat), unified measurement approach (MMM, MTA, Incrementality Testing), and data enrichment features (Sonar). It is designed for merchants seeking a holistic view of their business performance and leveraging AI to automate complex analyses, making it suitable for brands managing large datasets and diverse marketing channels. The significant difference lies in Grapevine focusing on direct customer feedback, while Triple Whale takes a broader AI-driven approach to analyzing various data points.
At a Glance
Grapevine Post Purchase Survey
142 reviews
Triple Whale
74 reviews
Detailed Overview
Grapevine Post Purchase Survey
Post purchase, on-site, email & NPS surveys with unlimited responses for customer insights at scale
Key Features
- Attribution surveys to see which marketing channels really drive customers
- Unlimited post purchase, CSAT & NPS surveys built for deep customer insight
- Make data-driven decisions by turning high-volume survey data into insights
- Powerful survey reporting with filters, segmentation and unlimited responses
- Integrations that push survey data into your automation and analytics stack
Triple Whale
The complete intelligence platform for ecommerce.
Key Features
- Moby Agents: AI agents that automate complex analyses & detect potential issues
- Moby Chat: AI teammate that answers any question, builds reports, and more
- Pixel: Capture customer behavior other platforms miss
- Unified Measurement: MMM + Multi-Touch Attribution + Incrementality Testing
- Sonar: Drive incremental revenue with data enrichment for ad & retention tools
Feature Comparison
| Rating | 5/5 | 4.1/5 |
Rating Grapevine Post Purchase Survey5/5 Triple Whale4.1/5 | ||
| Reviews | 142 | 74 |
Reviews Grapevine Post Purchase Survey142 Triple Whale74 | ||
| Core Function | Post-Purchase Surveys & Customer Feedback | AI-Powered Ecommerce Intelligence |
Core Function Grapevine Post Purchase SurveyPost-Purchase Surveys & Customer Feedback Triple WhaleAI-Powered Ecommerce Intelligence | ||
| Pricing Model | Fixed price, unlimited responses | Not explicitly stated, likely tiered based on usage/features |
Pricing Model Grapevine Post Purchase SurveyFixed price, unlimited responses Triple WhaleNot explicitly stated, likely tiered based on usage/features | ||
| Target Merchant | Businesses prioritizing direct customer feedback and CX improvement | Ecommerce brands seeking AI-driven insights for profitable growth |
Target Merchant Grapevine Post Purchase SurveyBusinesses prioritizing direct customer feedback and CX improvement Triple WhaleEcommerce brands seeking AI-driven insights for profitable growth | ||
| Key Differentiator | Unlimited survey responses and focused survey-specific features | AI-powered analysis and unified measurement across various data sources |
Key Differentiator Grapevine Post Purchase SurveyUnlimited survey responses and focused survey-specific features Triple WhaleAI-powered analysis and unified measurement across various data sources | ||
| Ease of Use | Likely easier setup focused on survey design and analysis | Potentially steeper learning curve due to breadth of features and AI-driven functionalities |
Ease of Use Grapevine Post Purchase SurveyLikely easier setup focused on survey design and analysis Triple WhalePotentially steeper learning curve due to breadth of features and AI-driven functionalities | ||
| Value Proposition | Actionable customer insights through targeted surveys | Profitable growth by uncovering and acting on opportunities through AI analysis |
Value Proposition Grapevine Post Purchase SurveyActionable customer insights through targeted surveys Triple WhaleProfitable growth by uncovering and acting on opportunities through AI analysis | ||
Our Verdict
For merchants who need a dedicated and affordable solution for gathering customer feedback, Grapevine Post Purchase Survey is the better choice. Its unlimited responses and focused survey features allow businesses to collect and analyze large volumes of data to improve CX, marketing decisions, and identify trends. It's ideal for businesses who want direct, verbatim feedback from customers.
Triple Whale is a better fit for larger, more sophisticated ecommerce brands that require a comprehensive intelligence platform. Its AI-powered features, unified measurement approach, and data enrichment capabilities provide a holistic view of the business and enable data-driven decision-making across various channels. However, the potential complexity and cost should be considered. If you are primarily concerned with deeply understanding customer sentiment and are comfortable building out your insights from that data, Grapevine is the stronger fit. If you are looking for a full ecommerce intelligence suite, Triple Whale is designed for that use case.
Common Questions
Which app is more cost-effective?
Grapevine offers unlimited survey responses for a fixed price, making it potentially more cost-effective for businesses that anticipate a high volume of survey responses. Triple Whale's pricing is not stated, but it's likely tiered and dependent on usage/features, potentially making it more expensive for high-volume data analysis.
Which app is easier to integrate into my existing tech stack?
Both apps offer integrations with popular platforms. Grapevine integrates with Shopify Flow, Klaviyo, GA4, and Google Sheets, suggesting it focuses on integrations that enhance survey data collection and analysis. Triple Whale offers 'Sonar' which enriches data for ad and retention tools. The 'better' app depends on which tools you are already using.
Which app is better for small businesses?
Grapevine is likely a better starting point for small businesses focused on understanding their customers. Its straightforward survey functionality and fixed-price model make it accessible and easy to implement. Triple Whale might be overwhelming and expensive for smaller businesses with limited resources and data complexity.
Does Triple Whale include features for collecting customer feedback directly?
While Triple Whale might offer some features for indirectly gauging customer sentiment, its primary focus is on analyzing existing data using AI to identify trends and opportunities. Grapevine specializes in directly collecting and analyzing customer feedback through surveys.
Which app has a higher rating and more reviews?
Grapevine has a higher rating (5/5) and more reviews (142) than Triple Whale (4.1/5 and 74 reviews). This suggests higher overall customer satisfaction and a larger user base for Grapevine. However, review count and rating do not tell the whole story without understanding the target user segment and app purpose.
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