Growave: Loyalty & Wishlist vs Wishlist by Squarefor Shopify (2026)
Growave: Loyalty & Wishlist and Wishlist by Square both cater to Shopify merchants looking to enhance customer loyalty and provide wishlist functionality. However, they differ significantly in scope and target audience. Growave positions itself as an all-in-one retention platform, offering a comprehensive suite of features including loyalty programs, VIP tiers, referrals, reviews, UGC, and wishlists. It emphasizes enterprise-level features and seamless integration with various marketing and support tools, targeting DTC and B2B brands seeking comprehensive growth solutions. Wishlist by Square, on the other hand, is a focused wishlist app designed for ease of use and quick implementation. It prioritizes simplicity and immediate value with features like automatic wishlist saving and customer activity tracking, appealing to merchants who need a straightforward wishlist solution without complex loyalty program features.
At a Glance
Growave: Loyalty & Wishlist
1,193 reviews
Wishlist by Square
11 reviews
Detailed Overview
Growave: Loyalty & Wishlist
Convert, retain, and grow using one platform: Loyalty, VIP Tiers, Referrals, Reviews & UGC, Wishlist
Key Features
- All-in-one platform packed with features proven to drive actual growth
- Full flexibility to customize app branding or tailor experiences for headless
- Built for Shopify Plus: powerful checkout and account extensions
- 24/7 technical support, dedicated CSM and AM, world-class documentation
- Seamlessly integrates with your stack: Klaviyo, Gorgias, Attentive, TikTok, etc
Wishlist by Square
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
Key Features
- Let shoppers save products for later with a one-click Wishlist button
- Works without customer accounts — saves and tracks products automatically
- Customers manage saved items and add to cart from the Wishlist page
- Customize text, colors, icons, and placement to match your brand store
- Track saved products, Wishlist value, and shopper interest with insights
Feature Comparison
| Rating | 4.8/5 | 5/5 |
Rating Growave: Loyalty & Wishlist4.8/5 Wishlist by Square5/5 | ||
| Reviews | 1193 | 11 |
Reviews Growave: Loyalty & Wishlist1193 Wishlist by Square11 | ||
| Feature Scope | All-in-one: Loyalty, VIP, Referrals, Reviews, Wishlist | Focused: Wishlist only |
Feature Scope Growave: Loyalty & WishlistAll-in-one: Loyalty, VIP, Referrals, Reviews, Wishlist Wishlist by SquareFocused: Wishlist only | ||
| Target Merchant | DTC & B2B brands, Shopify Plus focus | General Shopify merchants |
Target Merchant Growave: Loyalty & WishlistDTC & B2B brands, Shopify Plus focus Wishlist by SquareGeneral Shopify merchants | ||
| Integrations | Klaviyo, Gorgias, Attentive, TikTok, etc. | Not explicitly mentioned |
Integrations Growave: Loyalty & WishlistKlaviyo, Gorgias, Attentive, TikTok, etc. Wishlist by SquareNot explicitly mentioned | ||
| Customization | Full flexibility, headless compatibility | Flexible design settings: text, colors, icons |
Customization Growave: Loyalty & WishlistFull flexibility, headless compatibility Wishlist by SquareFlexible design settings: text, colors, icons | ||
| Customer Account Requirement | Implied, necessary for Loyalty & VIP | Not required, saves automatically |
Customer Account Requirement Growave: Loyalty & WishlistImplied, necessary for Loyalty & VIP Wishlist by SquareNot required, saves automatically | ||
| Support | 24/7 technical support, dedicated CSM and AM | Not explicitly mentioned |
Support Growave: Loyalty & Wishlist24/7 technical support, dedicated CSM and AM Wishlist by SquareNot explicitly mentioned | ||
| Value Proposition | Comprehensive customer retention and growth platform | Simple and easy-to-use wishlist functionality |
Value Proposition Growave: Loyalty & WishlistComprehensive customer retention and growth platform Wishlist by SquareSimple and easy-to-use wishlist functionality | ||
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Our Verdict
For merchants seeking a comprehensive customer retention and growth platform with loyalty programs, reviews, and referral capabilities, Growave: Loyalty & Wishlist is the clear choice, especially for those on Shopify Plus or with complex needs. The extensive integrations and dedicated support further solidify its value. However, for merchants primarily focused on adding a simple and effective wishlist feature to their store, Wishlist by Square offers a quick and easy solution. Its simplicity and automatic functionality make it ideal for merchants who prioritize ease of use and minimal configuration over extensive features and integrations. Given the significant difference in review volume, while Wishlist by Square has a perfect rating, Growave's larger dataset lends more credibility to its score.
Common Questions
Which app is easier to set up?
Wishlist by Square likely offers a simpler and quicker setup due to its focus on a single feature and automatic functionality.
Which app offers more robust analytics?
Growave likely offers more detailed analytics across its various features, whereas Wishlist by Square focuses specifically on wishlist-related data like top saved products and wishlist value.
Which app is better for Shopify Plus stores?
Growave is specifically built for Shopify Plus with powerful checkout and account extensions, making it a better fit for enterprise-level stores.
Which app offers better customer support?
Growave explicitly mentions 24/7 technical support, dedicated CSM and AM, while Wishlist by Square does not specify their support offerings. Therefore, Growave likely offers better support.
Does Wishlist by Square support loyalty programs?
No, Wishlist by Square focuses solely on wishlist functionality and does not offer loyalty program features.
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