GV: Gift Cards & Store Credit vs Wrapin ‑ Gift Wrap & Optionsfor Shopify (2026)
GV: Gift Cards & Store Credit and Wrapin - Gift Wrap & Options cater to different aspects of the gifting experience on Shopify. GV focuses on digital gift cards, store credit, and loyalty programs to drive repeat sales and customer lifetime value. It provides tools for creating branded gift card designs, personalizing emails, scheduling deliveries, and issuing store credit. Wrapin, on the other hand, centers around enhancing the order fulfillment process by allowing customers to add gift wrapping and personalized messages to their orders, creating upselling opportunities and a more thoughtful customer experience. It offers features like multiple gift options, language translation support, and automatic order tagging.
At a Glance
GV: Gift Cards & Store Credit
80 reviews
Wrapin ‑ Gift Wrap & Options
359 reviews
Detailed Overview
GV: Gift Cards & Store Credit
Boost repeat sales and customer lifetime value with gift card, loyalty program, store credit reward
Key Features
- Fully customize digital gift cards and schedule them for special occasions
- Build trust & credibility by sending gift card emails from your brand domain
- Enhance gift cards with personalized video messages for a memorable touch
- Issue store credit to customers as loyalty program rewards, refunds or exchanges
- Increase customer retention and engagement with loyalty programs and rewards
Wrapin ‑ Gift Wrap & Options
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
Key Features
- Admin can Add Multiple Gift Options with Multiple Language Translation Support.
- Automatically tag the order with gift-wrapped items and generate a reports.
- Include a gift wrap option and message details in the order confirmation email.
- Choose between paid or free gift wrap options & Admin can set gift message limit
- Customers can add a personalized message for every gift-wrapped box.
Feature Comparison
| Rating | 4.6/5 | 5/5 |
Rating GV: Gift Cards & Store Credit4.6/5 Wrapin ‑ Gift Wrap & Options5/5 | ||
| Reviews | 80 | 359 |
Reviews GV: Gift Cards & Store Credit80 Wrapin ‑ Gift Wrap & Options359 | ||
| Core Functionality | Digital Gift Cards & Store Credit | Gift Wrapping & Personalized Messages |
Core Functionality GV: Gift Cards & Store CreditDigital Gift Cards & Store Credit Wrapin ‑ Gift Wrap & OptionsGift Wrapping & Personalized Messages | ||
| Target Merchant | Merchants focused on customer retention and repeat purchases through loyalty programs and gift card sales. | Merchants looking to improve order personalization and increase average order value through gift wrapping options. |
Target Merchant GV: Gift Cards & Store CreditMerchants focused on customer retention and repeat purchases through loyalty programs and gift card sales. Wrapin ‑ Gift Wrap & OptionsMerchants looking to improve order personalization and increase average order value through gift wrapping options. | ||
| Upselling Potential | Indirectly through gift card usage and loyalty programs. | Directly through offering gift wrapping as an added service. |
Upselling Potential GV: Gift Cards & Store CreditIndirectly through gift card usage and loyalty programs. Wrapin ‑ Gift Wrap & OptionsDirectly through offering gift wrapping as an added service. | ||
| Customization | High customization of gift card designs and email templates. | Customization of gift wrapping options and message limits. |
Customization GV: Gift Cards & Store CreditHigh customization of gift card designs and email templates. Wrapin ‑ Gift Wrap & OptionsCustomization of gift wrapping options and message limits. | ||
| Reporting | Not explicitly mentioned in description | Order tagging and gift-wrapped item reports |
Reporting GV: Gift Cards & Store CreditNot explicitly mentioned in description Wrapin ‑ Gift Wrap & OptionsOrder tagging and gift-wrapped item reports | ||
| Customer Touchpoint | Pre-purchase (gift card purchase) and post-purchase (gift card redemption/store credit) | During checkout process |
Customer Touchpoint GV: Gift Cards & Store CreditPre-purchase (gift card purchase) and post-purchase (gift card redemption/store credit) Wrapin ‑ Gift Wrap & OptionsDuring checkout process | ||
Our Verdict
If a merchant's primary goal is to boost immediate cash flow, attract new customers, and build brand loyalty through digital gift cards and store credit programs, then GV: Gift Cards & Store Credit is the better choice. Its emphasis on customization and bulk issuance features are valuable. However, if the merchant is more focused on enhancing the order fulfillment process and providing a more personalized gifting experience directly at the point of purchase, then Wrapin - Gift Wrap & Options is the better option. The higher rating and significantly more reviews suggest broader satisfaction with its core functionality.
Common Questions
Which app is easier to set up and use?
Based on the information provided, it's difficult to definitively say. However, Wrapin's focus on a single feature (gift wrapping) suggests a potentially simpler setup process compared to GV's broader feature set encompassing gift cards, store credit, and loyalty programs. User reviews often shed light on ease of use. It is recommended to consult reviews for up to date usability data.
Which app provides better customer support?
The provided descriptions do not offer information about the quality of customer support offered by either app. This would require additional research.
Can I use both apps together?
Yes, the apps are complementary. A merchant could use GV: Gift Cards & Store Credit to offer digital gift cards and loyalty rewards, and use Wrapin - Gift Wrap & Options to allow customers to add gift wrapping and messages when they redeem those gift cards or make purchases with store credit. Using both may create a higher customer LTV.
Does GV: Gift Cards & Store Credit support physical gift cards?
The description focuses on digital gift cards and e-gift certificates, so it's likely that it primarily supports digital gift cards. The app likely does not support managing physical gift cards. Check the official documentation for confirmation.
Does Wrapin ‑ Gift Wrap & Options integrate with my store's theme?
The description for Wrapin states that it 'complements your existing theme, design, and layout', suggesting a seamless integration. However, it's always recommended to test the app with your specific theme to ensure compatibility.
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