GV: Gift Cards & Store Credit vs Wrapped: Gift Wrap & Messagesfor Shopify (2026)
GV: Gift Cards & Store Credit and Wrapped: Gift Wrap & Messages both operate within the 'Gifts' category on Shopify, but cater to distinctly different needs. GV focuses on leveraging gift cards and store credit as tools for boosting cash flow, attracting new customers, and cultivating brand loyalty. It emphasizes the creation and distribution of digital gift cards, customizable emails, and loyalty programs. Wrapped, on the other hand, centers on enhancing the gift-giving experience by providing options for gift wrapping, personalized messages, and gift boxes, all integrated seamlessly within the customer's shopping journey. This distinction positions GV as a marketing and retention tool, while Wrapped functions as an order customization and upselling opportunity.
At a Glance
GV: Gift Cards & Store Credit
80 reviews
Wrapped: Gift Wrap & Messages
108 reviews
Detailed Overview
GV: Gift Cards & Store Credit
Boost repeat sales and customer lifetime value with gift card, loyalty program, store credit reward
Key Features
- Fully customize digital gift cards and schedule them for special occasions
- Build trust & credibility by sending gift card emails from your brand domain
- Enhance gift cards with personalized video messages for a memorable touch
- Issue store credit to customers as loyalty program rewards, refunds or exchanges
- Increase customer retention and engagement with loyalty programs and rewards
Wrapped: Gift Wrap & Messages
Boost sales and order value with personalized gift messages, gift wrap, and gift options.
Key Features
- Gift Blocks | Upsell gift options on product pages, carts, and at checkout
- Order Gift Options | Add gift wrap and gift messages to an entire order
- Product Gift Options | Add gift wrap and gift messages to individual products
- Elevated customer experience | A seamless way for shoppers to personalize gifts
- Fully customizable | Easily match gift option features to your brand and theme
Feature Comparison
| Rating | 4.6/5 | 4.8/5 |
Rating GV: Gift Cards & Store Credit4.6/5 Wrapped: Gift Wrap & Messages4.8/5 | ||
| Reviews | 80 | 108 |
Reviews GV: Gift Cards & Store Credit80 Wrapped: Gift Wrap & Messages108 | ||
| Core Functionality | Gift Cards & Store Credit | Gift Wrap & Messages |
Core Functionality GV: Gift Cards & Store CreditGift Cards & Store Credit Wrapped: Gift Wrap & MessagesGift Wrap & Messages | ||
| Primary Goal | Boost Repeat Sales & CLTV | Boost Sales & Order Value |
Primary Goal GV: Gift Cards & Store CreditBoost Repeat Sales & CLTV Wrapped: Gift Wrap & MessagesBoost Sales & Order Value | ||
| Customization Focus | Gift Card Design & Email Templates | Gift Wrap Options & Message Customization |
Customization Focus GV: Gift Cards & Store CreditGift Card Design & Email Templates Wrapped: Gift Wrap & MessagesGift Wrap Options & Message Customization | ||
| Target Merchant | Businesses seeking to increase cash flow, attract new customers, and build brand loyalty through gift cards and rewards programs. | Businesses seeking to enhance the gifting experience, increase average order value, and boost customer satisfaction through personalized gift options. |
Target Merchant GV: Gift Cards & Store CreditBusinesses seeking to increase cash flow, attract new customers, and build brand loyalty through gift cards and rewards programs. Wrapped: Gift Wrap & MessagesBusinesses seeking to enhance the gifting experience, increase average order value, and boost customer satisfaction through personalized gift options. | ||
| Upselling Opportunity | Via store credit issuance. | Direct upselling through gift wrapping & personalized options. |
Upselling Opportunity GV: Gift Cards & Store CreditVia store credit issuance. Wrapped: Gift Wrap & MessagesDirect upselling through gift wrapping & personalized options. | ||
| Loyalty Program Support | Yes (through store credit) | No |
Loyalty Program Support GV: Gift Cards & Store CreditYes (through store credit) Wrapped: Gift Wrap & MessagesNo | ||
Our Verdict
Choosing between GV: Gift Cards & Store Credit and Wrapped: Gift Wrap & Messages depends heavily on your business goals. If your priority is to increase immediate cash flow, acquire new customers, and foster long-term loyalty using gift cards and store credit, then GV: Gift Cards & Store Credit is the more suitable choice. Its features are geared toward leveraging gift cards as a marketing and retention tool. Alternatively, if your goal is to enhance the customer's gifting experience, increase average order value by offering gift wrapping and personalized messages, then Wrapped: Gift Wrap & Messages is the better option. It focuses on providing seamless gifting options throughout the customer journey, leading to increased order value and customer satisfaction. Wrapped is a classic post-purchase upsell opportunity. A store could even use both apps to maximize benefit, however Wrapped would usually complement, rather than replace, GV: Gift Cards & Store Credit.
Common Questions
Which app is better for increasing customer retention?
GV: Gift Cards & Store Credit offers features like store credit rewards and loyalty programs that are designed to directly increase customer retention. Wrapped enhances customer experience with gifting options but does not directly address long-term loyalty in the same way.
Which app is easier to set up?
Without hands-on experience it's tough to say, but Wrapped may present a marginally easier setup, as the customization mainly involves gift-wrapping options and message templates. GV requires more strategic planning for gift card campaigns and loyalty program integrations. However, both appear to be relatively straightforward based on the features described.
Which app offers better value for money?
The value for money depends on your priorities. If your focus is solely on gift card sales and related marketing features, GV offers a better value proposition. If enhanced gifting experiences and increased order value are your priorities, Wrapped is more cost-effective.
Can both apps be used together?
Yes, the apps can be used together. GV can drive sales with gift cards, and Wrapped can enhance the gifting experience for customers who purchase those gift cards or other products from your store. They address different parts of the customer journey, making them complementary rather than mutually exclusive.
Which app provides better brand customization?
Both apps offer brand customization, but in different areas. GV allows you to customize gift card designs and email templates to match your brand. Wrapped allows you to customize gift wrapping options and message templates. The better option depends on which aspect of your branding you want to prioritize.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store