Happy Birthday Emails by UW vs Lury: Make an Offerfor Shopify (2026)
Happy Birthday Emails by UW and Lury: Make an Offer are both 5-star rated Shopify apps, but cater to very different merchant needs despite sharing the 'Giveaways and contests' category. Happy Birthday Emails by UW focuses on fostering customer loyalty and repeat purchases through automated, personalized birthday emails containing discounts. Its strength lies in automating a simple birthday loyalty program with minimal effort, collecting customer data, and integrating with existing email platforms. It aims to build long-term customer relationships. Lury: Make an Offer, on the other hand, concentrates on driving immediate sales and increasing conversion rates by enabling customers to submit offers on products. Its core function is to automate the negotiation process through smart rules, allowing merchants to accept, decline, or counter offers, optimizing sales and revenue. The primary difference lies in their objectives: customer retention versus immediate sales. Happy Birthday Emails by UW seeks to nurture customer relationships through personalized experiences, while Lury aims to increase revenue by allowing customers to set their own prices within defined parameters. Happy Birthday Emails by UW is suitable for merchants aiming for long-term brand loyalty and repeat business by creating a positive customer experience on their special day. Lury: Make an Offer is best for merchants looking to boost sales by enabling customers to actively participate in pricing and negotiation. The scale of reviews indicates the former is more popular.
At a Glance
Happy Birthday Emails by UW
141 reviews
Lury: Make an Offer
6 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Lury: Make an Offer
Boost sales by letting customers make you an offer. Set up rules to auto accept, decline and counter
Key Features
- Instantly closes the customer offer based on the acceptable price you set.
- Exit intent popup to invite for their price before they leave.
- Capture email & phone leads for all the offers.
- Add negotiation for only certain products or entire collections.
- Support for multiple languages.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 Lury: Make an Offer5/5 | ||
| Reviews | 141 | 6 |
Reviews Happy Birthday Emails by UW141 Lury: Make an Offer6 | ||
| Primary Goal | Customer Loyalty & Retention | Increased Sales & Conversion |
Primary Goal Happy Birthday Emails by UWCustomer Loyalty & Retention Lury: Make an OfferIncreased Sales & Conversion | ||
| Mechanism | Automated Birthday Emails with Discounts | Customer Offers & Automated Negotiation |
Mechanism Happy Birthday Emails by UWAutomated Birthday Emails with Discounts Lury: Make an OfferCustomer Offers & Automated Negotiation | ||
| Data Collection | Collects Birthdates & Age | Captures Email & Phone for Offers |
Data Collection Happy Birthday Emails by UWCollects Birthdates & Age Lury: Make an OfferCaptures Email & Phone for Offers | ||
| Automation Level | Automated Email Sending | Automated Offer Acceptance/Decline/Counter |
Automation Level Happy Birthday Emails by UWAutomated Email Sending Lury: Make an OfferAutomated Offer Acceptance/Decline/Counter | ||
| Email Integration | Integrates with Existing Platforms | Captures Email Leads |
Email Integration Happy Birthday Emails by UWIntegrates with Existing Platforms Lury: Make an OfferCaptures Email Leads | ||
| Target Merchant | Businesses Focused on Long-Term Relationships | Businesses Prioritizing Immediate Sales Boost |
Target Merchant Happy Birthday Emails by UWBusinesses Focused on Long-Term Relationships Lury: Make an OfferBusinesses Prioritizing Immediate Sales Boost | ||
| Value Proposition | Build Stronger Customer Relationships & Loyalty | Increase Revenue Through Flexible Pricing |
Value Proposition Happy Birthday Emails by UWBuild Stronger Customer Relationships & Loyalty Lury: Make an OfferIncrease Revenue Through Flexible Pricing | ||
Our Verdict
For Shopify merchants prioritizing building customer loyalty and repeat purchases through personalized experiences, Happy Birthday Emails by UW is the clear choice. Its automated birthday email system simplifies creating a birthday loyalty program. Lury: Make an Offer is more suitable for merchants seeking to increase sales and conversion rates by allowing customers to make offers. It enables price flexibility and attracts price-sensitive customers.
The choice depends heavily on the merchant's immediate goals and longer-term business strategy. If customer lifetime value and loyalty are paramount, Happy Birthday Emails by UW is the better option. If the focus is on driving revenue and clearing inventory, Lury: Make an Offer offers a more direct path to achieving those objectives. The significant difference in review volume suggests Happy Birthday Emails by UW may be the safer, more established choice.
Common Questions
Which app is easier to set up and use?
While both apps are likely designed for ease of use, Happy Birthday Emails by UW seems simpler due to its focus on automating birthday emails. Lury, with its negotiation rules and exit intent popups, may require more initial configuration to fine-tune the offer process.
Can both apps be used together?
Yes, they could technically be used together, addressing different aspects of the customer lifecycle. Happy Birthday Emails by UW could foster loyalty in the long run, while Lury focuses on more immediate sales opportunities.
Which app provides more customer data?
Happy Birthday Emails by UW explicitly mentions collecting birthdates and age. Lury captures email and phone leads. The 'better' app for data depends on what information the merchant values most.
Is one app more suited to specific product types?
Lury: Make an Offer might be more beneficial for products where price negotiation is common or acceptable, or for products that are difficult to move at the listed price. Happy Birthday Emails by UW is useful to virtually every product.
Which app offers a greater potential ROI?
This depends on the merchant's product, profit margin, and customer behavior. Happy Birthday Emails by UW aims to increase long-term customer lifetime value. Lury focuses on immediate revenue and conversion gains. It's essential to track the performance of both apps to accurately measure ROI.
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