Happy Birthday Emails by UW vs Metafields Gurufor Shopify (2026)
Happy Birthday Emails by UW and Metafields Guru, while both operating within the Shopify ecosystem, cater to vastly different needs. Happy Birthday Emails is a targeted marketing tool focused on customer loyalty and retention through personalized birthday offers. Its strength lies in its simplicity and automation, allowing merchants to easily implement a birthday-based loyalty program without extensive technical expertise. It is designed for merchants seeking to improve customer relationships and drive sales through targeted email marketing. Metafields Guru, on the other hand, is a more general-purpose tool for managing and displaying custom data within Shopify. It empowers merchants to create unique storefronts by leveraging metafields for various purposes, such as adding product specifications, downloadable files, or variant descriptions. Its strength lies in its flexibility and ability to handle complex data structures. Metafields Guru is aimed at merchants who require advanced data management capabilities and want to create highly customized shopping experiences. The common category listing as 'Operations' comes from the optimization of store operations, Happy Birthday Emails through automating tasks and Metafields Guru through better management of product information for daily store tasks. While both apps have perfect 5/5 ratings, Metafields Guru boasts a significantly higher number of reviews (232) compared to Happy Birthday Emails (141), indicating potentially wider adoption or longer market presence.
At a Glance
Happy Birthday Emails by UW
141 reviews
Metafields Guru
232 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Metafields Guru
Metafields are the key to a unique storefront. Our app is the key to metafields. It's that simple.
Key Features
- Create, update, and delete metafields in bulk with a single click.
- Display metafields on the storefront without coding and hassle.
- Export metafields to / import from a CSV file. Create backups and migrate data.
- Utilize the intuitive UI and user-assisting features of the Excel-like editor.
- Use browser extension to manage metafields directly in the Shopify admin panel.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 Metafields Guru5/5 | ||
| Reviews | 141 | 232 |
Reviews Happy Birthday Emails by UW141 Metafields Guru232 | ||
| Primary Function | Automated Birthday Email Marketing | Metafield Management |
Primary Function Happy Birthday Emails by UWAutomated Birthday Email Marketing Metafields GuruMetafield Management | ||
| Target User | Merchants seeking easy loyalty programs and email marketing | Merchants needing advanced data management and store customization |
Target User Happy Birthday Emails by UWMerchants seeking easy loyalty programs and email marketing Metafields GuruMerchants needing advanced data management and store customization | ||
| Ease of Use | Likely simpler due to focused functionality | Likely requires more technical understanding due to complexity of metafields |
Ease of Use Happy Birthday Emails by UWLikely simpler due to focused functionality Metafields GuruLikely requires more technical understanding due to complexity of metafields | ||
| Key Benefit | Increased customer loyalty and repeat purchases via automated, personalized birthday offers | Enhanced storefront customization and data organization through flexible metafield management |
Key Benefit Happy Birthday Emails by UWIncreased customer loyalty and repeat purchases via automated, personalized birthday offers Metafields GuruEnhanced storefront customization and data organization through flexible metafield management | ||
| Customization Options | Limited to email templates and discount settings. | Extensive through custom data fields and placement on the storefront. |
Customization Options Happy Birthday Emails by UWLimited to email templates and discount settings. Metafields GuruExtensive through custom data fields and placement on the storefront. | ||
| Technical Expertise Required | Low | Medium to High |
Technical Expertise Required Happy Birthday Emails by UWLow Metafields GuruMedium to High | ||
Our Verdict
If you're looking for a simple, automated solution to boost customer loyalty through birthday emails, Happy Birthday Emails by UW is the clear choice. Its focus on a specific marketing tactic makes it easy to implement and manage. However, if your priority is creating a highly customized and data-rich storefront, requiring detailed management of product information and unique data points, then Metafields Guru is the more suitable option, despite its potentially steeper learning curve.
For most Shopify merchants starting with email marketing, Happy Birthday Emails is the easier entry point. But, stores looking to manage complex product attributes or develop intricate data-driven experiences will appreciate the power and flexibility Metafields Guru provides.
Common Questions
Can Happy Birthday Emails by UW manage product data like Metafields Guru?
No, Happy Birthday Emails by UW is designed for sending birthday emails and is not intended for managing product data or custom fields beyond birthday information.
Does Metafields Guru offer any email marketing features?
No, Metafields Guru focuses solely on managing and displaying metafields. It doesn't include any built-in email marketing functionalities.
Is it possible to integrate Happy Birthday Emails by UW with Metafields Guru?
Potentially, if Happy Birthday Emails stores the collected birthday data as metafields within the Shopify customer profile. Then Metafields Guru can manage that information, but the app integrations would rely on metafield functionalities.
Which app is easier to use for a beginner?
Happy Birthday Emails by UW is likely easier for a beginner as it focuses on a single, specific task, and includes built-in email capabilities. Metafields Guru has a broader scope and may require some familiarity with metafields and data structures.
Does Metafields Guru automate metafield creation for birthdays similar to Happy Birthday Emails?
No. Metafields Guru can *display* the birthday metafield, but Happy Birthday Emails automates the entire data capture and sending process. You would need to manually populate the birthday metafields in Metafields Guru and create the trigger to send email promotions.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store