Happy Birthday Emails by UW vs Mysbox ‑ Mystery Box Builderfor Shopify (2026)
Happy Birthday Emails by UW and Mysbox ‑ Mystery Box Builder, while both categorized under 'Giveaways and Contests' in the Shopify app store, cater to vastly different business needs. Happy Birthday Emails focuses on customer loyalty and retention by automating personalized birthday emails with discounts, aiming to increase repeat purchases and gather customer data. Its strength lies in its simplicity and direct approach to enhancing customer relationships. Conversely, Mysbox ‑ Mystery Box Builder aims to increase sales and clear inventory through gamified shopping experiences using mystery boxes and blind boxes. Its strength is in creating unique and engaging purchasing experiences, attracting customers with the allure of surprise and chance. Happy Birthday Emails targets merchants seeking to build long-term customer loyalty and gather valuable demographic data, suitable for stores prioritizing customer relationship management (CRM). Mysbox ‑ Mystery Box Builder, on the other hand, is geared towards businesses looking for innovative ways to boost sales, clear excess inventory, and create a buzz around their brand through engaging and interactive shopping experiences. One leverages personalization for repeat business, the other gamification for increased revenue and customer acquisition.
At a Glance
Happy Birthday Emails by UW
141 reviews
Mysbox ‑ Mystery Box Builder
1 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Mysbox ‑ Mystery Box Builder
Launch mystery boxes for seasonal sales—gamify shopping, clear inventory & boost profits.
Key Features
- Flexible box types: Create single-item boxes or mystery boxes bundles easily
- Engaging unboxing animations: Let customers unbox online with animations
- Smart item selection: Automate odds and enable unique item guarantees per order
- Fast unboxing: Multi-unbox instantly or auto-unbox later to prevent stock issues
- Customizable styles: Personalize box item design, pre-unbox & unbox animations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 Mysbox ‑ Mystery Box Builder5/5 | ||
| Reviews | 141 | 1 |
Reviews Happy Birthday Emails by UW141 Mysbox ‑ Mystery Box Builder1 | ||
| Core Function | Automated birthday emails & discounts | Mystery box creation & gamified shopping |
Core Function Happy Birthday Emails by UWAutomated birthday emails & discounts Mysbox ‑ Mystery Box BuilderMystery box creation & gamified shopping | ||
| Target Merchant | Businesses prioritizing customer loyalty & CRM | Businesses looking to boost sales & clear inventory |
Target Merchant Happy Birthday Emails by UWBusinesses prioritizing customer loyalty & CRM Mysbox ‑ Mystery Box BuilderBusinesses looking to boost sales & clear inventory | ||
| Key Feature | Collect birthdays at checkout/POS | Engaging unboxing animations |
Key Feature Happy Birthday Emails by UWCollect birthdays at checkout/POS Mysbox ‑ Mystery Box BuilderEngaging unboxing animations | ||
| Value Proposition | Increased customer loyalty & repeat purchases | Increased sales & unique shopping experience |
Value Proposition Happy Birthday Emails by UWIncreased customer loyalty & repeat purchases Mysbox ‑ Mystery Box BuilderIncreased sales & unique shopping experience | ||
| Ease of Use Focus | Simple, automated birthday loyalty program | Flexible box types & customizable styles |
Ease of Use Focus Happy Birthday Emails by UWSimple, automated birthday loyalty program Mysbox ‑ Mystery Box BuilderFlexible box types & customizable styles | ||
| Data Collection | Collects customer birthdays and age data | Tracks performance with built-in analytics |
Data Collection Happy Birthday Emails by UWCollects customer birthdays and age data Mysbox ‑ Mystery Box BuilderTracks performance with built-in analytics | ||
Our Verdict
Choosing between Happy Birthday Emails by UW and Mysbox ‑ Mystery Box Builder depends entirely on your business goals. If your primary objective is to cultivate lasting customer relationships, gather valuable demographic data, and increase repeat purchases through personalized communication, Happy Birthday Emails is the superior choice. Its focus on automated birthday discounts and email integration offers a straightforward approach to boosting customer loyalty. The higher review count suggests a proven track record.
However, if you're aiming for a more innovative and engaging sales strategy to clear inventory, boost short-term revenue, and create a unique brand experience, Mysbox ‑ Mystery Box Builder is the better option. Its gamified approach to shopping and customizable unboxing animations can attract new customers and generate excitement around your products. Despite having fewer reviews, its unique feature set caters to a very different marketing objective.
Common Questions
Which app is easier to set up?
Based on the descriptions, Happy Birthday Emails likely offers a simpler setup due to its focus on automating a single task: sending birthday emails. Mysbox, with its various box types, item selection logic, and animation customization, might require more initial configuration.
Which app provides better long-term customer engagement?
Happy Birthday Emails is designed for long-term customer engagement by fostering relationships and creating a sense of appreciation through personalized birthday wishes and discounts. Mysbox focuses more on generating short-term excitement and boosting immediate sales.
Which app integrates with existing email marketing platforms?
Happy Birthday Emails explicitly states that it works with your existing email platform. Mysbox's description does not mention email platform integration.
Which app is more effective for clearing out old inventory?
Mysbox ‑ Mystery Box Builder is specifically designed for clearing out overstock or unpopular items by packaging them in mystery boxes. Happy Birthday Emails doesn't offer specific features for inventory management.
How do they compare in terms of data privacy and compliance?
Both apps collect customer data (birthdays in the case of Happy Birthday Emails, purchase data for Mysbox). Merchants should ensure they comply with relevant data privacy regulations (e.g., GDPR, CCPA) regardless of which app they choose. Reviewing each app's privacy policy is recommended.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store