Happy Birthday Emails by UW vs Profit Bundles & Mystery Boxesfor Shopify (2026)
Happy Birthday Emails by UW and Profit Bundles & Mystery Boxes both operate within the 'Giveaways and Contests' category on Shopify, but cater to drastically different merchant needs. Happy Birthday Emails by UW focuses on customer loyalty and retention through personalized birthday emails with discounts, targeting merchants seeking to build stronger customer relationships and gather customer data like age. Its strength lies in its simplicity and automated approach to birthday marketing. On the other hand, Profit Bundles & Mystery Boxes caters to merchants looking to increase sales through product bundling strategies, including mystery boxes, subscriptions, and wholesale packs. Its strength is in its robust features for creating complex product combinations and its compatibility with various fulfillment methods and sales channels.
At a Glance
Happy Birthday Emails by UW
141 reviews
Profit Bundles & Mystery Boxes
63 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Profit Bundles & Mystery Boxes
Explodes your Bundles into Child skus for Easy Order Fulfillment with Realtime Inventory syncing
Key Features
- Setup Viral Mystery Box Campaign (Be the brand everyone raves on Social Media)
- Unlimited Bundles: Freely Test various Product combos until find the winner.
- Customers can choose from options like size or color for products in the bundle.
- Build mix and match, multipacks, variant bundles and wholesale B2B packs
- 1-on-1 Onboarding, 24hr Resolution Time to drive your brand towards hypergrowth.
Feature Comparison
| Rating | 5/5 | 4.8/5 |
Rating Happy Birthday Emails by UW5/5 Profit Bundles & Mystery Boxes4.8/5 | ||
| Reviews | 141 | 63 |
Reviews Happy Birthday Emails by UW141 Profit Bundles & Mystery Boxes63 | ||
| Primary Function | Automated birthday email marketing | Product bundling & mystery box creation |
Primary Function Happy Birthday Emails by UWAutomated birthday email marketing Profit Bundles & Mystery BoxesProduct bundling & mystery box creation | ||
| Target Merchant | Merchants prioritizing customer retention and loyalty | Merchants focused on increasing sales through product bundles |
Target Merchant Happy Birthday Emails by UWMerchants prioritizing customer retention and loyalty Profit Bundles & Mystery BoxesMerchants focused on increasing sales through product bundles | ||
| Complexity | Simple, automated | More complex, requiring more configuration |
Complexity Happy Birthday Emails by UWSimple, automated Profit Bundles & Mystery BoxesMore complex, requiring more configuration | ||
| Data Collection | Collects customer birthdays and age | Tracks inventory and bundle performance |
Data Collection Happy Birthday Emails by UWCollects customer birthdays and age Profit Bundles & Mystery BoxesTracks inventory and bundle performance | ||
| Integration | Integrates with email platforms | Integrates with fulfillment services (ShipStation, etc.) and marketplaces |
Integration Happy Birthday Emails by UWIntegrates with email platforms Profit Bundles & Mystery BoxesIntegrates with fulfillment services (ShipStation, etc.) and marketplaces | ||
| Support | Not explicitly mentioned | 1-on-1 Onboarding, 24hr Resolution Time |
Support Happy Birthday Emails by UWNot explicitly mentioned Profit Bundles & Mystery Boxes1-on-1 Onboarding, 24hr Resolution Time | ||
| Value Proposition | Increased customer loyalty and repeat purchases through personalized birthday greetings | Increased sales and average order value through strategic product bundling |
Value Proposition Happy Birthday Emails by UWIncreased customer loyalty and repeat purchases through personalized birthday greetings Profit Bundles & Mystery BoxesIncreased sales and average order value through strategic product bundling | ||
Our Verdict
Choosing between Happy Birthday Emails by UW and Profit Bundles & Mystery Boxes depends entirely on your business goals. If your priority is to cultivate customer loyalty and gather customer age data for targeted marketing, Happy Birthday Emails by UW is the clear choice due to its straightforward and automated functionality. However, if your main objective is to boost sales through creative product bundling strategies and you need advanced features like inventory syncing and fulfillment integration, Profit Bundles & Mystery Boxes offers a more comprehensive and powerful solution, despite the slightly lower rating and fewer reviews. Merchants who are new to Shopify, or simply want an easier solution to retain customers and have not yet explored email marketing should select Happy Birthday Emails.
Common Questions
Can both apps be used together?
While technically possible, it is unlikely that the average shop will benefit. Consider implementing the birthday email first.
Is Happy Birthday Emails by UW suitable for large enterprises?
Potentially, yes, if the enterprise is looking for a simple, hands-off birthday email solution. However, larger enterprises might prefer a more robust email marketing platform with built-in birthday email functionality.
Is Profit Bundles & Mystery Boxes easy to set up for beginners?
Profit Bundles & Mystery Boxes offers 1-on-1 onboarding, suggesting that setup may require some assistance, particularly for users unfamiliar with product bundling strategies.
Does Happy Birthday Emails by UW offer analytics?
The description mentions gaining insight into customer age, implying some basic analytics around birthday data. However, it doesn't specify detailed reporting capabilities.
Which app offers better ROI for smaller stores?
Happy Birthday Emails by UW likely offers a faster and easier ROI for smaller stores due to its simplicity and automated nature. The app requires minimal ongoing effort, and can provide immediate engagement.
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