Happy Birthday Emails by UW vs Report Toaster: Custom Reportsfor Shopify (2026)
Happy Birthday Emails by UW and Report Toaster: Custom Reports are both highly rated apps (5/5) in the Shopify ecosystem. However, they cater to drastically different needs. Happy Birthday Emails focuses on customer retention and loyalty by enabling merchants to send automated, personalized birthday emails with discounts. Its strength lies in its simplicity and ease of use, aiming to automate a key customer engagement strategy. It's ideal for merchants looking to personalize their customer interactions and boost sales through targeted birthday promotions.
At a Glance
Happy Birthday Emails by UW
141 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 141 | 194 |
Reviews Happy Birthday Emails by UW141 Report Toaster: Custom Reports194 | ||
| Primary Function | Automated birthday email marketing | Advanced custom reporting and analytics |
Primary Function Happy Birthday Emails by UWAutomated birthday email marketing Report Toaster: Custom ReportsAdvanced custom reporting and analytics | ||
| Target User | Merchants wanting to improve customer loyalty & drive sales via birthday promotions | Merchants needing detailed business insights and custom reports |
Target User Happy Birthday Emails by UWMerchants wanting to improve customer loyalty & drive sales via birthday promotions Report Toaster: Custom ReportsMerchants needing detailed business insights and custom reports | ||
| Key Feature 1 | Personalized birthday emails with discounts | 130+ report templates & custom report creation |
Key Feature 1 Happy Birthday Emails by UWPersonalized birthday emails with discounts Report Toaster: Custom Reports130+ report templates & custom report creation | ||
| Key Feature 2 | Collect birthdays via checkout, POS, or landing pages | Scheduled report delivery via email, SMS, or Slack |
Key Feature 2 Happy Birthday Emails by UWCollect birthdays via checkout, POS, or landing pages Report Toaster: Custom ReportsScheduled report delivery via email, SMS, or Slack | ||
| Data Focus | Customer birth dates and related purchase data | Real-time shop data, inventory, sales, and more |
Data Focus Happy Birthday Emails by UWCustomer birth dates and related purchase data Report Toaster: Custom ReportsReal-time shop data, inventory, sales, and more | ||
| Integration | Works with email platforms & populates Shopify metafields | Multi-store reporting & integration with Excel (via CSV export) |
Integration Happy Birthday Emails by UWWorks with email platforms & populates Shopify metafields Report Toaster: Custom ReportsMulti-store reporting & integration with Excel (via CSV export) | ||
Our Verdict
The choice between Happy Birthday Emails by UW and Report Toaster depends entirely on the merchant's needs. If the goal is to enhance customer relationships and drive sales through personalized birthday promotions, Happy Birthday Emails is the clear choice due to its focused feature set and ease of use. Conversely, if the priority is to gain deep insights into business performance through advanced reporting, custom analytics, and data manipulation, Report Toaster is the superior option. A merchant needing both features would likely require both apps, as they address distinct and largely non-overlapping aspects of business operations.
Common Questions
Can I use Happy Birthday Emails by UW to track customer lifetime value?
While Happy Birthday Emails focuses on birthday-related promotions, it integrates with Shopify's customer data. You could potentially analyze the purchasing behavior of customers who receive birthday discounts to indirectly assess the impact on their lifetime value, but it's not a direct feature.
Does Report Toaster: Custom Reports integrate with third-party marketing platforms?
Report Toaster allows you to export data in CSV format, which can then be imported into other platforms like marketing automation systems or CRM tools for further analysis and action. Report Toaster also supports sending reports via email and SMS, which could trigger marketing actions based on the report data.
Is Happy Birthday Emails easy to set up and use, even for non-technical users?
Based on the description, Happy Birthday Emails is designed for ease of use, offering features like automated birthday email sending and integration with Shopify's metafields to minimize manual configuration. The low number of features suggests a simpler user experience.
Can Report Toaster handle large volumes of data without performance issues?
The description states that Report Toaster uses real-time data and is an 'extremely powerful' reporting tool. While it doesn't explicitly guarantee performance under massive data loads, its focus on real-time data suggests it's built to handle significant data volumes, though performance may vary depending on the complexity of the reports and the size of the Shopify store.
Which app is better for beginner Shopify merchants?
Happy Birthday Emails is likely better for beginners due to its focused feature set and the simplicity of automating birthday emails. Report Toaster, with its advanced reporting capabilities, customization options, and data analysis tools, is better suited for more experienced merchants who understand data analysis.
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