Happy Birthday Emails by UW vs Sample Products ‑‑ Try N Buyfor Shopify (2026)
Happy Birthday Emails by UW and Sample Products ‑‑ Try N Buy both aim to increase sales and customer loyalty, but they employ drastically different strategies. Happy Birthday Emails focuses on personalized marketing by leveraging customer birthdays, offering automated email discounts and facilitating data collection for age and anniversaries. Its core strength lies in building long-term customer relationships through personalized gestures. Sample Products ‑‑ Try N Buy, on the other hand, centers on a strategic sampling program tied to cart value. It’s designed to boost Average Order Value (AOV) by incentivizing customers to try new products, effectively acting as an upsell and cross-sell tool.
At a Glance
Happy Birthday Emails by UW
141 reviews
Sample Products ‑‑ Try N Buy
7 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
Sample Products ‑‑ Try N Buy
Boost Sales with Free Product Samples Based on Cart Value – Smart Upsell & Cross-Sell Strategy!
Key Features
- Perfect App for Cosmetics, Health Care & Food Supplements, Pet Products & FMCG
- Offer free samples based on cart value with custom rules & limits.
- Let customers choose their samples — no forced gifts or BOGO restrictions.
- Set flexible sample rewards like 1 for $50, 2 for $75, or any custom rule.
- Boost AOV & reduce discounts with strategic sample-based upselling.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 Sample Products ‑‑ Try N Buy5/5 | ||
| Reviews | 141 | 7 |
Reviews Happy Birthday Emails by UW141 Sample Products ‑‑ Try N Buy7 | ||
| Primary Goal | Increase Customer Loyalty via Personalized Birthday Emails | Increase AOV and Drive Product Discovery via Free Samples |
Primary Goal Happy Birthday Emails by UWIncrease Customer Loyalty via Personalized Birthday Emails Sample Products ‑‑ Try N BuyIncrease AOV and Drive Product Discovery via Free Samples | ||
| Target Merchant | Broad appeal; suitable for all e-commerce stores wanting to improve customer relationships | Best suited for Cosmetics, Healthcare, Food Supplements, Pet Products, and FMCG brands |
Target Merchant Happy Birthday Emails by UWBroad appeal; suitable for all e-commerce stores wanting to improve customer relationships Sample Products ‑‑ Try N BuyBest suited for Cosmetics, Healthcare, Food Supplements, Pet Products, and FMCG brands | ||
| Main Feature | Automated Birthday Email Marketing with Discounts | Offer Free Product Samples Based on Cart Value |
Main Feature Happy Birthday Emails by UWAutomated Birthday Email Marketing with Discounts Sample Products ‑‑ Try N BuyOffer Free Product Samples Based on Cart Value | ||
| Data Collection | Collects Customer Birthdays and Age Data | No direct customer data collection explicitly mentioned |
Data Collection Happy Birthday Emails by UWCollects Customer Birthdays and Age Data Sample Products ‑‑ Try N BuyNo direct customer data collection explicitly mentioned | ||
| Marketing Strategy | Personalized and relationship-focused | Strategic Upsell/Cross-Sell focused |
Marketing Strategy Happy Birthday Emails by UWPersonalized and relationship-focused Sample Products ‑‑ Try N BuyStrategic Upsell/Cross-Sell focused | ||
Our Verdict
Happy Birthday Emails by UW is the better choice for merchants looking to cultivate long-term customer relationships through personalized birthday greetings and discounts. Its automation and data collection features make it a valuable asset for any e-commerce business aiming to improve customer loyalty. Sample Products ‑‑ Try N Buy, however, is specifically tailored for merchants in the cosmetics, healthcare, food supplements, pet products, and FMCG industries who want to boost AOV and drive product discovery through strategic sampling. If your business falls into these categories, Sample Products ‑‑ Try N Buy is a strong contender; otherwise, Happy Birthday Emails offers wider applicability and stronger social proof based on the volume of reviews.
Common Questions
Which app is easier to set up and use?
Based on available information, it's difficult to definitively say which app is easier to set up. However, Happy Birthday Emails' straightforward premise (automated birthday emails) suggests potentially simpler setup compared to Sample Products' custom rules and limits.
Does Happy Birthday Emails integrate with email marketing platforms?
Yes, Happy Birthday Emails works with your existing email platform or can send happy birthday emails for you.
Can I customize the discounts offered through Happy Birthday Emails?
Yes, Happy Birthday Emails allows you to send birthday emails with personalized messages and discounts.
Is Sample Products ‑‑ Try N Buy limited to specific product types?
While it is particularly effective for cosmetics, healthcare, food supplements, pet products, and FMCG, Sample Products ‑‑ Try N Buy could be adaptable to other product categories where sampling is beneficial.
Can customers choose which samples they receive with Sample Products ‑‑ Try N Buy?
Yes, Sample Products ‑‑ Try N Buy allows customers to choose their samples, avoiding forced gifts or BOGO restrictions.
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