Happy Birthday Emails by UW vs SupaEasy: AI Functions creatorfor Shopify (2026)
Happy Birthday Emails by UW and SupaEasy: AI Functions creator are both highly rated Shopify apps (5/5), but serve distinctly different purposes. Happy Birthday Emails by UW focuses on customer loyalty and personalized marketing through automated birthday emails, enabling merchants to collect customer birthdays and offer discounts. It's primarily a marketing and customer relationship management tool, designed to enhance customer engagement and drive repeat purchases through personalized communication. SupaEasy: AI Functions creator, on the other hand, targets Shopify merchants seeking advanced checkout customization capabilities. It enables the creation and migration of Shopify Functions for discounts, payments, delivery, and validation, especially useful since the deprecation of Scripts. SupaEasy leans heavily on AI to simplify the creation of these functions, making it accessible to merchants who may not possess extensive coding knowledge. The app's recognition at Shopify Editions further underscores its innovative approach to checkout optimization. It caters to both Shopify Plus users migrating from scripts and standard Shopify users looking for advanced features.
At a Glance
Happy Birthday Emails by UW
141 reviews
SupaEasy: AI Functions creator
162 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
SupaEasy: AI Functions creator
Generate discounts, shipping, payment & validation functions. ShopTank winner at Editions 25.
Key Features
- ShopTank winner at Shopify Editions.dev 2025
- Migrate old Script to new Shopify Functions supa easy.
- Generates & Migrate functions for: discounts, delivery, payment and validation
- A.I. assistant helps you to generate the function you need.
- For every Shopify plan and Shopify merchants not restricted to Shopify Plus
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Happy Birthday Emails by UW5/5 SupaEasy: AI Functions creator5/5 | ||
| Reviews | 141 | 162 |
Reviews Happy Birthday Emails by UW141 SupaEasy: AI Functions creator162 | ||
| Primary Function | Automated Birthday Emails & Loyalty | Shopify Functions Generation (Discounts, Shipping, Payment, Validation) |
Primary Function Happy Birthday Emails by UWAutomated Birthday Emails & Loyalty SupaEasy: AI Functions creatorShopify Functions Generation (Discounts, Shipping, Payment, Validation) | ||
| Target Merchant | All Shopify Merchants Seeking Loyalty Programs | Shopify Merchants (Especially Plus) Needing Checkout Customizations/Function Migrations |
Target Merchant Happy Birthday Emails by UWAll Shopify Merchants Seeking Loyalty Programs SupaEasy: AI Functions creatorShopify Merchants (Especially Plus) Needing Checkout Customizations/Function Migrations | ||
| Ease of Use | Likely simpler setup focused on email customization | AI-powered generation simplifies function creation, but may require understanding of checkout logic |
Ease of Use Happy Birthday Emails by UWLikely simpler setup focused on email customization SupaEasy: AI Functions creatorAI-powered generation simplifies function creation, but may require understanding of checkout logic | ||
| Value Proposition | Increased customer loyalty, repeat purchases, and customer data collection | Checkout customization, script migration, increased control over checkout process, access to advanced Shopify features |
Value Proposition Happy Birthday Emails by UWIncreased customer loyalty, repeat purchases, and customer data collection SupaEasy: AI Functions creatorCheckout customization, script migration, increased control over checkout process, access to advanced Shopify features | ||
| Key Features | Personalized birthday emails, discount integration, birthday data collection | AI-powered function generation, script migration, functions for discounts, delivery, payments and validation. |
Key Features Happy Birthday Emails by UWPersonalized birthday emails, discount integration, birthday data collection SupaEasy: AI Functions creatorAI-powered function generation, script migration, functions for discounts, delivery, payments and validation. | ||
| Shopify Category | Operations | Operations |
Shopify Category Happy Birthday Emails by UWOperations SupaEasy: AI Functions creatorOperations | ||
Our Verdict
Happy Birthday Emails by UW is the clear choice for merchants looking to build customer loyalty and drive repeat purchases through personalized birthday emails and discounts. Its ease of use and focus on customer relationship management make it ideal for businesses of all sizes wanting a simple, automated birthday loyalty program. SupaEasy: AI Functions creator is best suited for Shopify merchants, especially those using Shopify Plus, who need advanced checkout customization and want to leverage AI to simplify the creation and migration of Shopify Functions. This app is particularly useful for those migrating from Shopify Scripts or seeking greater control over their checkout process.
If your primary goal is to increase customer engagement and loyalty through personalized communication, choose Happy Birthday Emails. If you need to customize your checkout experience and are comfortable with slightly more technical implementation, SupaEasy is the better option.
Common Questions
Can I use both apps together?
Yes, although they address separate needs. Happy Birthday Emails focuses on customer loyalty, while SupaEasy customizes the checkout. Using both can enhance the overall customer experience and optimize operations.
Is Happy Birthday Emails only for Shopify Plus users?
No, Happy Birthday Emails is for all Shopify merchants. SupaEasy is beneficial for all merchants, but specifically targets Shopify Plus users looking to migrate from scripts, or those looking for advanced checkout options.
Does SupaEasy require coding knowledge?
While some understanding of checkout processes is helpful, SupaEasy's AI assistant aims to minimize the need for coding by generating functions based on your input.
Which app is easier to set up?
Happy Birthday Emails is likely easier to set up, as it focuses on customizing email templates and collecting birthday information. SupaEasy may involve a slightly steeper learning curve due to the complexities of checkout customization.
How do these apps impact conversion rates?
Happy Birthday Emails can increase conversion rates by driving repeat purchases through birthday discounts. SupaEasy can improve conversion rates by optimizing the checkout experience, reducing friction, and offering customized payment and delivery options.
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