Happy Birthday Emails by UW vs ViralSweep Giveaways Contestsfor Shopify (2026)
Happy Birthday Emails by UW and ViralSweep Giveaways Contests, while sharing the 'Giveaways and contests' category on Shopify, cater to distinctly different marketing objectives. Happy Birthday Emails focuses on cultivating customer loyalty and driving repeat purchases through personalized birthday emails containing discounts. It's a set-and-forget loyalty program that leverages Shopify's customer birthday metafield and integrates with existing email platforms. The app's primary strength lies in its simplicity and direct impact on customer retention. In contrast, ViralSweep Giveaways Contests is a comprehensive platform for running various types of online promotions, including giveaways, sweepstakes, contests, raffles, and waitlists. It prioritizes lead generation, boosting engagement, and ultimately increasing sales through viral marketing tactics. Its strength lies in its versatility and ability to incentivize social media sharing and collect user-generated content. While Happy Birthday Emails focuses on automated personalized communication, ViralSweep thrives on creating interactive and engaging campaigns.
At a Glance
Happy Birthday Emails by UW
141 reviews
ViralSweep Giveaways Contests
135 reviews
Detailed Overview
Happy Birthday Emails by UW
Send a birthday email with a discount to build loyalty and repeat purchases
Key Features
- Send birthday emails with personalised messages and discounts
- Run a birthday loyalty campaign with zero ongoing effort
- Collect birthdays and age data at checkout, POS, or landing pages
- Works with your email platform or sends happy birthday emails for you
- Populates Shopify’s customer birthday metafield
ViralSweep Giveaways Contests
Run viral giveaways, contests & sweepstakes to grow email list, boost engagement & have more sales!
Key Features
- Create your giveaway or raffle in minutes & share it easily with your customers
- Give bonus entries for completing social media actions: like, share, & more
- Run purchase-based giveaways to reward entries based on spend $1 spent = 1 entry
- Refer friends or complete social actions to move up spots on the waitlist
- Integrates with all your favorite email marketing, social media, & SMS platforms
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Happy Birthday Emails by UW5/5 ViralSweep Giveaways Contests4.9/5 | ||
| Reviews | 141 | 135 |
Reviews Happy Birthday Emails by UW141 ViralSweep Giveaways Contests135 | ||
| Focus | Customer Loyalty & Retention | Lead Generation & Engagement |
Focus Happy Birthday Emails by UWCustomer Loyalty & Retention ViralSweep Giveaways ContestsLead Generation & Engagement | ||
| Primary Method | Personalized Birthday Emails | Giveaways, Contests & Sweepstakes |
Primary Method Happy Birthday Emails by UWPersonalized Birthday Emails ViralSweep Giveaways ContestsGiveaways, Contests & Sweepstakes | ||
| Data Collection | Birth Dates (checkout, POS, landing pages) | Entry Data, Social Media Actions, User-Generated Content |
Data Collection Happy Birthday Emails by UWBirth Dates (checkout, POS, landing pages) ViralSweep Giveaways ContestsEntry Data, Social Media Actions, User-Generated Content | ||
| Automation | Automated Birthday Email Sending | Automation for Contest Entries & Winner Selection |
Automation Happy Birthday Emails by UWAutomated Birthday Email Sending ViralSweep Giveaways ContestsAutomation for Contest Entries & Winner Selection | ||
| Email Integration | Works with existing email platforms | Integrates with email marketing platforms |
Email Integration Happy Birthday Emails by UWWorks with existing email platforms ViralSweep Giveaways ContestsIntegrates with email marketing platforms | ||
| Value Proposition | Effortless Birthday Loyalty Program | Viral Growth & Increased Sales |
Value Proposition Happy Birthday Emails by UWEffortless Birthday Loyalty Program ViralSweep Giveaways ContestsViral Growth & Increased Sales | ||
| Target Merchant Type | Businesses seeking easy customer retention strategies. | Businesses seeking rapid growth via viral marketing. |
Target Merchant Type Happy Birthday Emails by UWBusinesses seeking easy customer retention strategies. ViralSweep Giveaways ContestsBusinesses seeking rapid growth via viral marketing. | ||
| Ease of Use | Potentially easier due to automated system | Requires set up and management of promotional campaigns |
Ease of Use Happy Birthday Emails by UWPotentially easier due to automated system ViralSweep Giveaways ContestsRequires set up and management of promotional campaigns | ||
Our Verdict
For Shopify merchants seeking a hands-off, automated solution to improve customer retention and drive repeat purchases on birthdays, Happy Birthday Emails by UW is the clear choice. Its simplicity and direct integration with Shopify make it a valuable addition for stores wanting to personalize customer experience with minimal effort.
On the other hand, ViralSweep Giveaways Contests is more suitable for merchants looking to rapidly expand their email list, boost brand engagement, and leverage the power of viral marketing. It demands more active involvement in campaign creation and management but offers a wider range of promotional tools and data insights. It is especially helpful for launches, seasonal pushes, and generating user content.
Common Questions
Which app is easier to use?
Happy Birthday Emails is likely easier to use for basic birthday email automation. ViralSweep requires more configuration for giveaways and contests.
Does Happy Birthday Emails collect more customer data?
Happy Birthday Emails focuses on birthdates, while ViralSweep collects broader entry data, social actions, and potentially user-generated content, depending on the type of contest.
Which app is better for long-term customer relationships?
Happy Birthday Emails directly addresses customer loyalty by remembering and rewarding their birthdays. ViralSweep can indirectly build relationships through engaging contests and giveaways.
Can I use both apps at the same time?
Yes, both apps serve different purposes and can be used simultaneously. Happy Birthday Emails for automated birthday greetings and ViralSweep for broader promotional campaigns.
Which app is more suitable for a new Shopify store?
ViralSweep could be beneficial for a new store needing rapid customer acquisition. Happy Birthday Emails will benefit more when there is a pre-existing customer base.
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