HelpLab FAQ Page, Product FAQs vs Instant Section & Page Builderfor Shopify (2026)
HelpLab FAQ Page, Product FAQs and Instant Section & Page Builder both boast a perfect 5/5 rating, but they cater to vastly different needs within the Shopify ecosystem. HelpLab focuses squarely on improving customer support efficiency by enabling merchants to create comprehensive and customizable FAQ pages for their store and individual products. It targets merchants seeking a simple and effective way to reduce support tickets by providing readily available answers to common customer questions. In contrast, Instant Section & Page Builder aims to be a comprehensive solution for designing and building entire Shopify stores, offering a wide array of features beyond just FAQ pages, including landing pages, product pages, and theme sections. Its value proposition lies in empowering merchants to create visually appealing and high-converting stores without needing coding expertise. Instant Section & Page Builder positions itself as an all-in-one solution, challenging established page builders like Shogun and PageFly. It offers features like A/B testing, a CRO template library, and Figma integration, targeting merchants seeking advanced customization and optimization capabilities. HelpLab, on the other hand, is laser-focused on FAQs, offering features like SEO snippets and multi-language support, aiming for a quick and easy solution for a specific problem. While both aim to enhance the customer experience, HelpLab achieves this through improved knowledge resources, while Instant aims to deliver a superior buying experience through its all-encompassing page-building capabilities.
At a Glance
HelpLab FAQ Page, Product FAQs
220 reviews
Instant Section & Page Builder
196 reviews
Detailed Overview
HelpLab FAQ Page, Product FAQs
Easily create FAQ page for your store or product FAQs to reduce your customer service time.
Key Features
- Fully customizable FAQ themes to match with your store brand & style.
- Allows creation of store FAQs & product FAQs in simplistic & seamless way.
- Default support for Google rich SEO snippets for your dedicated FAQ page.
- You can add photos/videos to your FAQs
- Supports multiple languages that your store supports!
Instant Section & Page Builder
Build your entire store easily with Instant: Product pages, Landings, Sections & more, without code.
Key Features
- 800+ CRO templates: Ready-to-use landings, product pages, sections, & more
- A/B test: Test any page or offer; track revenue, CTR, AOV; & auto-pick winners
- Custom cart drawer: Add upsells, rewards, countdowns, add-ons, & more
- Advanced product pages: Add metadata, subscriptions, bundles & use storewide
- Figma plugin: Copy & paste your designs from Figma. Used by 16,000+ users
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating HelpLab FAQ Page, Product FAQs5/5 Instant Section & Page Builder5/5 | ||
| Reviews | 220 | 196 |
Reviews HelpLab FAQ Page, Product FAQs220 Instant Section & Page Builder196 | ||
| Primary Function | FAQ Page & Product FAQ Creation | All-in-One Store & Page Builder |
Primary Function HelpLab FAQ Page, Product FAQsFAQ Page & Product FAQ Creation Instant Section & Page BuilderAll-in-One Store & Page Builder | ||
| Target Merchant | Merchants focused on reducing customer support volume | Merchants seeking full store customization & advanced optimization |
Target Merchant HelpLab FAQ Page, Product FAQsMerchants focused on reducing customer support volume Instant Section & Page BuilderMerchants seeking full store customization & advanced optimization | ||
| Ease of Use (Implied) | High (Focus on Simplicity) | Medium (Broader Feature Set) |
Ease of Use (Implied) HelpLab FAQ Page, Product FAQsHigh (Focus on Simplicity) Instant Section & Page BuilderMedium (Broader Feature Set) | ||
| Key Feature Differentiation | Google Rich Snippets, Multi-Language Support for FAQs | A/B Testing, 800+ CRO Templates, Figma Integration, Custom Cart Drawer |
Key Feature Differentiation HelpLab FAQ Page, Product FAQsGoogle Rich Snippets, Multi-Language Support for FAQs Instant Section & Page BuilderA/B Testing, 800+ CRO Templates, Figma Integration, Custom Cart Drawer | ||
| Customization Focus | FAQ Theme & Style Customization | Full Store Design Customization |
Customization Focus HelpLab FAQ Page, Product FAQsFAQ Theme & Style Customization Instant Section & Page BuilderFull Store Design Customization | ||
| Pricing Model (Assumed) | Likely simpler, potentially tiered based on FAQ volume | Likely more complex, tiered based on page views or features |
Pricing Model (Assumed) HelpLab FAQ Page, Product FAQsLikely simpler, potentially tiered based on FAQ volume Instant Section & Page BuilderLikely more complex, tiered based on page views or features | ||
Our Verdict
For merchants primarily concerned with streamlining their customer support process and reducing the number of inquiries, HelpLab FAQ Page, Product FAQs is the clear choice. Its focused feature set and user-friendly design make it ideal for quickly creating comprehensive and searchable FAQs. However, if a merchant requires a complete solution for designing their storefront, landing pages, and product pages, with advanced features like A/B testing and a vast template library, Instant Section & Page Builder is the better option. Instant is ideal for stores that need substantial customization without coding.
Ultimately, the decision depends on the merchant's specific needs and priorities. HelpLab excels in targeted FAQ management, while Instant provides a comprehensive page-building solution. A merchant already using a page builder might find HelpLab a more cost-effective way to handle FAQs, whereas a merchant without a page builder might prefer Instant's all-in-one approach.
Common Questions
Can Instant Section & Page Builder create FAQs?
While Instant Section & Page Builder is a powerful page builder, it doesn't explicitly advertise specific FAQ features like HelpLab. You *could* build an FAQ section using Instant, but it won't have the specific FAQ features such as automatic schema markup for SEO that HelpLab provides.
Is HelpLab suitable for stores that need to create complex landing pages?
No. HelpLab focuses solely on FAQs and lacks the advanced features needed for creating complex landing pages. Instant Section & Page Builder or other dedicated page builders are better suited for this purpose.
Which app is easier to use for a beginner?
HelpLab is likely easier to use for a beginner due to its simpler feature set and focus on one specific task. Instant, with its vast array of features, may require a steeper learning curve.
Does HelpLab integrate with other customer service tools?
The description doesn't explicitly mention integrations with customer service tools beyond Shop app. Instant doesn't mention these integrations either.
Which app offers better SEO benefits?
HelpLab explicitly mentions support for Google rich snippets for FAQs, giving it an edge in SEO for FAQ content. Instant offers SEO benefits through its page-building capabilities and potentially through metadata settings on product pages, but doesn't explicitly state FAQ-specific SEO features.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store