Hextom: WhatsApp, SMS & Push vs Notifications by Modd Appsfor Shopify (2026)

Hextom: WhatsApp, SMS & Push focuses on direct customer communication channels like WhatsApp, SMS, and push notifications, aiming to improve customer engagement and sales through these avenues. It likely offers features centered around marketing campaigns, order updates, and customer support through these channels. Notifications by Modd Apps, on the other hand, positions itself as a highly customizable workflow automation tool focused on internal and external notifications triggered by various shop events. Its strength lies in its ability to send customized emails and files to a wide range of recipients (staff, suppliers, customers) based on complex logic, and automate tasks like adding tags and notes to objects in the store. This makes it a more powerful tool for optimizing backend processes and communication workflows. The primary distinction between the two apps lies in their target user. Hextom targets merchants seeking to boost direct customer engagement and sales through popular messaging and notification platforms. Notifications by Modd Apps appeals to merchants who need advanced automation capabilities to streamline internal processes, communicate with suppliers and partners, and perform complex data updates within their Shopify store based on specific triggers and custom logic. The reliance of Modd Apps on Liquid suggests a steeper learning curve but also greater flexibility. Hextom, through its focus on ready-made communication channels, likely offers a more user-friendly experience for merchants without extensive technical expertise.

Hextom: WhatsApp, SMS & Push focuses on direct customer communication channels like WhatsApp, SMS, and push notifications, aiming to improve customer engagement and sales through these avenues. It likely offers features centered around marketing campaigns, order updates, and customer support through these channels. Notifications by Modd Apps, on the other hand, positions itself as a highly customizable workflow automation tool focused on internal and external notifications triggered by various shop events. Its strength lies in its ability to send customized emails and files to a wide range of recipients (staff, suppliers, customers) based on complex logic, and automate tasks like adding tags and notes to objects in the store. This makes it a more powerful tool for optimizing backend processes and communication workflows. The primary distinction between the two apps lies in their target user. Hextom targets merchants seeking to boost direct customer engagement and sales through popular messaging and notification platforms. Notifications by Modd Apps appeals to merchants who need advanced automation capabilities to streamline internal processes, communicate with suppliers and partners, and perform complex data updates within their Shopify store based on specific triggers and custom logic. The reliance of Modd Apps on Liquid suggests a steeper learning curve but also greater flexibility. Hextom, through its focus on ready-made communication channels, likely offers a more user-friendly experience for merchants without extensive technical expertise.