HiTide: Grow your SMS List vs Mercuri WhatsApp SMS Marketingfor Shopify (2026)
HiTide: Grow your SMS List and Mercuri WhatsApp SMS Marketing both aim to enhance SMS marketing for Shopify merchants in 2026. HiTide focuses specifically on leveraging Instagram Direct Messages to grow SMS lists, positioning itself as a tool for brands already using established SMS platforms like Attentive, BigCo, Klaviyo, Postscript, Sendlane, and Yotpo. Its key strength lies in its integration with these platforms and its ability to create engaging SMS opt-in campaigns directly through Instagram DM automation, using pre-made templates or custom designs. This indicates a focus on social ROI measurement for SMS marketing efforts. Mercuri WhatsApp SMS Marketing, on the other hand, is not described in detail. Given its name, it likely centers around leveraging WhatsApp as the primary channel for SMS marketing, though this isn't explicitly stated. The key difference, then, appears to be the channel of communication – Instagram DM-driven SMS opt-ins for HiTide, versus a potentially WhatsApp-centric approach for Mercuri. The review count also suggests that HiTide has a more established user base at this time, with 20 reviews compared to Mercuri's 5.
At a Glance
HiTide: Grow your SMS List
20 reviews
Mercuri WhatsApp SMS Marketing
5 reviews
Detailed Overview
HiTide: Grow your SMS List
Grow your SMS list effortlessly with HiTide's Instagram DM automation platform.
Key Features
- Integrated with Attentive, BigCo, Klaviyo, Postscript, Sendlane and Yotpo
- Choose from ready-made Instagram Direct Message templates or craft your own
- Connect IG securely using Meta-approved API, without sharing your password
- Run giveaways, early access, restock, & drop campaigns for SMS list growth
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating HiTide: Grow your SMS List5/5 Mercuri WhatsApp SMS Marketing5/5 | ||
| Reviews | 20 | 5 |
Reviews HiTide: Grow your SMS List20 Mercuri WhatsApp SMS Marketing5 | ||
| Primary Channel | Instagram DM for SMS opt-ins | Likely WhatsApp for SMS Marketing (inferred) |
Primary Channel HiTide: Grow your SMS ListInstagram DM for SMS opt-ins Mercuri WhatsApp SMS MarketingLikely WhatsApp for SMS Marketing (inferred) | ||
| SMS Platform Integration | Attentive, BigCo, Klaviyo, Postscript, Sendlane, Yotpo | Not Specified |
SMS Platform Integration HiTide: Grow your SMS ListAttentive, BigCo, Klaviyo, Postscript, Sendlane, Yotpo Mercuri WhatsApp SMS MarketingNot Specified | ||
| Campaign Types | Giveaways, Early Access, Restock, Product Launches | Not Specified |
Campaign Types HiTide: Grow your SMS ListGiveaways, Early Access, Restock, Product Launches Mercuri WhatsApp SMS MarketingNot Specified | ||
| Target Merchant | Brands already using established SMS platforms and active on Instagram | Not Specified, but likely suitable for businesses focused on WhatsApp marketing |
Target Merchant HiTide: Grow your SMS ListBrands already using established SMS platforms and active on Instagram Mercuri WhatsApp SMS MarketingNot Specified, but likely suitable for businesses focused on WhatsApp marketing | ||
| Ease of Use | Ready-made templates and secure Meta-approved API connection suggest ease of use. | Not Specified |
Ease of Use HiTide: Grow your SMS ListReady-made templates and secure Meta-approved API connection suggest ease of use. Mercuri WhatsApp SMS MarketingNot Specified | ||
| Value Proposition | Measure social ROI by growing SMS list from Instagram | Not Specified, likely centered around WhatsApp marketing effectiveness. |
Value Proposition HiTide: Grow your SMS ListMeasure social ROI by growing SMS list from Instagram Mercuri WhatsApp SMS MarketingNot Specified, likely centered around WhatsApp marketing effectiveness. | ||
Our Verdict
HiTide: Grow your SMS List appears well-suited for established Shopify merchants who are already heavily invested in SMS marketing platforms like Klaviyo, Attentive, or Postscript, and are actively engaging with customers on Instagram. Its strength lies in leveraging Instagram DM automation to drive SMS list growth, enabling these merchants to effectively measure social ROI from their SMS campaigns. The integrated platform support indicates seamless workflow integration with their existing setup.
Without additional information on Mercuri WhatsApp SMS Marketing, it's difficult to provide a definitive recommendation. However, if a merchant's target audience is highly active on WhatsApp and they are looking to build an SMS strategy primarily using this channel, Mercuri might be a suitable option, though further research would be needed to confirm its capabilities and integrations. Overall, HiTide seems like the stronger choice if the merchant is actively leveraging Instagram and pre-existing integration with popular SMS platforms is important.
Common Questions
Which app is better for growing an SMS list from Instagram?
HiTide is designed specifically for growing SMS lists using Instagram Direct Messages. Mercuri's capabilities in this area are not described.
Do both apps integrate with existing SMS marketing platforms?
HiTide integrates with Attentive, BigCo, Klaviyo, Postscript, Sendlane, and Yotpo. Mercuri's integrations are not specified.
Which app is easier to use?
HiTide offers ready-made Instagram DM templates and connects securely using Meta-approved API, which suggests a user-friendly experience. Ease of use for Mercuri is unknown.
Which app is better for measuring social ROI?
HiTide specifically states its ability to measure social ROI by tracking SMS list growth from Instagram campaigns. Mercuri's ROI tracking capabilities are not mentioned.
Is it better to choose a platform-specific tool like HiTide, or a general tool like Mercuri?
It depends on your marketing strategy. If Instagram is a key channel and you already use a supported SMS platform, HiTide is a better fit. If your focus is on WhatsApp and you are open to a new approach, Mercuri might be worth exploring after further research.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store