HOOK Social Login vs Upro B2B & Wholesalefor Shopify (2026)
HOOK Social Login and Upro B2B & Wholesale, while both residing in the 'Accounts and Login' category on Shopify, cater to vastly different needs and merchant types. HOOK Social Login focuses on streamlining the customer account creation and login process by enabling single-click login via popular social media platforms like Gmail, Facebook, and X. Its value proposition lies in improving user experience by eliminating lengthy signup forms, ultimately aiming to increase conversion rates and customer acquisition. Upro B2B & Wholesale, on the other hand, is designed for merchants engaged in business-to-business sales. It provides features that enable B2B customers to quickly place orders via file uploads of POs or CSV/XLSX files, manage their financial accounts with a dedicated ledger displaying order and payment history, and allowing merchants to set and enforce credit limits. Its core focus is on simplifying and optimizing the B2B ordering and financial management process, specifically targeting wholesale and larger-scale business operations. The two apps have little overlap in their functionality or target audience.
At a Glance
HOOK Social Login
24 reviews
Upro B2B & Wholesale
9 reviews
Detailed Overview
HOOK Social Login
Let customers sign in via social media login buttons. No sign up required at all!
Key Features
- Social login with Gmail, Apple, LinkedIn, X or Facebook. No sign-up is needed.
- Unique customer experience by permitting one-tap login facility.
- Say "No" to time-consuming & lengthy account sign up process.
- Admin can view the customers' details from the backend grid.
- Easy setup steps & guidance to activate social media login feature quickly.
Upro B2B & Wholesale
B2B linesheet/catalog download & bulk order using file upload + credit limits & financial ledger
Key Features
- Fully integrated with Shopify Plus for seamless B2B operations
- Customize text, fonts and design to match your brand & theme's design language
- Speed up ordering - buyers enter SKUs directly or upload a CSV/XLSX file
- Add financial ledger and payment history inside customer accounts
- Set credit limits and display credit details at checkout & customer account
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating HOOK Social Login5/5 Upro B2B & Wholesale5/5 | ||
| Reviews | 24 | 9 |
Reviews HOOK Social Login24 Upro B2B & Wholesale9 | ||
| Primary Function | Social Login | B2B Order Management & Credit Control |
Primary Function HOOK Social LoginSocial Login Upro B2B & WholesaleB2B Order Management & Credit Control | ||
| Key Feature 1 | One-Tap Login | Bulk Order via File Upload |
Key Feature 1 HOOK Social LoginOne-Tap Login Upro B2B & WholesaleBulk Order via File Upload | ||
| Key Feature 2 | No Sign-Up Required | Financial Ledger for Customers |
Key Feature 2 HOOK Social LoginNo Sign-Up Required Upro B2B & WholesaleFinancial Ledger for Customers | ||
| Target Merchant | General eCommerce Stores | B2B & Wholesale Businesses |
Target Merchant HOOK Social LoginGeneral eCommerce Stores Upro B2B & WholesaleB2B & Wholesale Businesses | ||
| Ease of Use | Plug-and-play setup | Customizable but more complex setup |
Ease of Use HOOK Social LoginPlug-and-play setup Upro B2B & WholesaleCustomizable but more complex setup | ||
| Value Proposition | Improved UX & conversion rates | Streamlined B2B operations & credit management |
Value Proposition HOOK Social LoginImproved UX & conversion rates Upro B2B & WholesaleStreamlined B2B operations & credit management | ||
Our Verdict
The choice between HOOK Social Login and Upro B2B & Wholesale depends entirely on the merchant's business model. If the merchant operates a standard eCommerce store targeting individual consumers (B2C), HOOK Social Login is the clear choice. It offers a seamless and user-friendly login experience that can reduce friction and improve conversion rates. However, for merchants engaged in B2B or wholesale operations, Upro B2B & Wholesale is the more suitable solution. Its focus on bulk ordering, credit limits, and financial management tools are essential for managing B2B relationships efficiently. A B2C business would find Upro irrelevant, and a B2B business would gain very little benefit from HOOK Social Login.
Common Questions
Can HOOK Social Login be used for B2B customers?
While technically possible, HOOK Social Login's features are not tailored for B2B needs. Upro B2B & Wholesale is designed for B2B wholesale businesses.
Does Upro B2B & Wholesale offer social login options?
Based on the provided information, Upro B2B & Wholesale does not explicitly mention social login as a feature. Its focus is on order management and credit control for B2B clients.
Is HOOK Social Login customizable?
The description emphasizes easy setup. Customization options are not mentioned, implying limited customizability.
Can Upro B2B & Wholesale integrate with other Shopify apps?
The description notes full integration with Shopify Plus, implying seamless connection to native Shopify B2B features. Integration details with other apps are not specified.
Which app is easier to set up?
HOOK Social Login is described as having a 'plug-and-play mechanism,' suggesting easier and faster setup compared to Upro B2B & Wholesale, which, while customizable, implies a more complex configuration.
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