HTML Meta Keywords Builder EX vs Shogun ‑ A/B Testingfor Shopify (2026)
HTML Meta Keywords Builder EX and Shogun ‑ A/B Testing are both Shopify apps categorized under 'Site optimization - Other,' but they cater to drastically different needs and approaches to improving an e-commerce store. HTML Meta Keywords Builder EX aims to directly manipulate a store's HTML code by adding meta keywords, a practice largely considered outdated and ineffective for modern SEO. Its positioning is centered on directly influencing search engine rankings through meta keyword insertion. Shogun ‑ A/B Testing, on the other hand, provides a sophisticated framework for conversion rate optimization (CRO) through A/B testing. It allows merchants to experiment with various aspects of their store, from page designs and theme elements to product prices. This app targets merchants seeking data-driven improvements and willing to invest in a more iterative and comprehensive optimization strategy. The significant difference lies in their approaches: one attempts direct SEO manipulation, while the other focuses on data-backed experimentation for improving user experience and conversions.
At a Glance
HTML Meta Keywords Builder EX
4 reviews
Shogun ‑ A/B Testing
12 reviews
Detailed Overview
HTML Meta Keywords Builder EX
We add Meta Keywords to your HTML source code for SEO purpose.
Key Features
- Add Meta Keywords to Homepage.
- Add Meta Keywords to Products page.
- Add Meta Keywords to Landing Pages.
Shogun ‑ A/B Testing
Maximize Profits with Smarter A/B Testing: Themes, Templates, Pages, Prices and More.
Key Features
- Page and Template Tests – Create variants for important pages and templates
- Theme Testing – Run storewide tests to optimize branding, UX and site flows
- Price Testing- Test different product prices to optimize your revenue and profit
- Audience Segmentation – Segment based on location, customer behavior and more
- Goals & Analytics – Set goals for key metrics like conversion rate
Feature Comparison
| Rating | 2.1/5 | 5/5 |
Rating HTML Meta Keywords Builder EX2.1/5 Shogun ‑ A/B Testing5/5 | ||
| Reviews | 4 | 12 |
Reviews HTML Meta Keywords Builder EX4 Shogun ‑ A/B Testing12 | ||
| Core Functionality | Adds meta keywords to HTML | A/B Testing (Pages, Themes, Prices) |
Core Functionality HTML Meta Keywords Builder EXAdds meta keywords to HTML Shogun ‑ A/B TestingA/B Testing (Pages, Themes, Prices) | ||
| Target Merchant | Merchants believing in the value of meta keywords for SEO | Merchants focused on data-driven conversion rate optimization |
Target Merchant HTML Meta Keywords Builder EXMerchants believing in the value of meta keywords for SEO Shogun ‑ A/B TestingMerchants focused on data-driven conversion rate optimization | ||
| Approach to Site Optimization | Direct HTML manipulation | Data-driven experimentation and CRO |
Approach to Site Optimization HTML Meta Keywords Builder EXDirect HTML manipulation Shogun ‑ A/B TestingData-driven experimentation and CRO | ||
| SEO Relevance (2026) | Questionable; Meta keywords largely ignored by search engines | Indirectly improves SEO through better user experience and conversions |
SEO Relevance (2026) HTML Meta Keywords Builder EXQuestionable; Meta keywords largely ignored by search engines Shogun ‑ A/B TestingIndirectly improves SEO through better user experience and conversions | ||
| Ease of Use (Inferred) | Potentially simple; direct keyword addition | Likely more complex; requires test setup and analysis |
Ease of Use (Inferred) HTML Meta Keywords Builder EXPotentially simple; direct keyword addition Shogun ‑ A/B TestingLikely more complex; requires test setup and analysis | ||
| Value Proposition | Directly influence search engine rankings (questionable effectiveness) | Maximize profits through data-driven conversion rate optimization |
Value Proposition HTML Meta Keywords Builder EXDirectly influence search engine rankings (questionable effectiveness) Shogun ‑ A/B TestingMaximize profits through data-driven conversion rate optimization | ||
Our Verdict
For most Shopify merchants in 2026, Shogun ‑ A/B Testing is the far superior choice. Its data-driven approach to conversion rate optimization aligns with modern best practices for improving an e-commerce store. By focusing on testing and analyzing user behavior, merchants can make informed decisions that lead to increased sales and customer satisfaction, which indirectly improves SEO.
HTML Meta Keywords Builder EX is a much riskier proposition. Given the limited effectiveness of meta keywords in modern SEO, the app's primary value proposition is weak. Unless a merchant has a very specific, evidence-backed reason to believe in the power of meta keywords, Shogun ‑ A/B Testing represents a much more strategic and beneficial investment of time and resources.
Common Questions
Does Google use meta keywords for ranking in 2026?
While the exact algorithms are proprietary, the widespread industry consensus is that major search engines like Google have long disregarded meta keywords as a ranking factor. Relying solely on this tactic is unlikely to improve your store's visibility.
Is A/B testing more complex than adding meta keywords?
Generally, yes. A/B testing requires careful planning, setup, and analysis. You need to define clear goals, create test variations, and monitor results to draw meaningful conclusions. Adding meta keywords is a much simpler technical task but offers questionable returns.
Which app is better for long-term growth?
Shogun ‑ A/B Testing is undoubtedly the better choice for long-term growth. By continuously testing and optimizing your store, you can create a superior user experience that drives conversions and builds customer loyalty, ultimately leading to sustainable growth.
What are the potential risks of using HTML Meta Keywords Builder EX?
While unlikely, there's a small risk that using an outdated or ineffective SEO tactic could be perceived negatively by search engines. Furthermore, focusing on meta keywords diverts resources from more impactful SEO strategies like content creation and link building.
Can Shogun ‑ A/B Testing indirectly improve SEO?
Yes. By improving user experience, increasing conversion rates, and reducing bounce rates, A/B testing can indirectly improve your store's SEO. Search engines favor websites that provide value to users, so focusing on user-centric design and optimization can lead to higher rankings.
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