Hubventory vs Selling Pointfor Shopify (2026)
Hubventory and Selling Point, while both operating within the 'Selling online' Shopify category, cater to vastly different needs. Hubventory focuses on simplifying wholesale operations for both brands and retailers utilizing the Hubventory wholesale platform. Its strength lies in automatic synchronization of product data, inventory, and orders between Shopify and Hubventory, streamlining the process of selling on multiple platforms. Selling Point, on the other hand, addresses the challenge of migrating gift cards and store credits from other systems to Shopify, empowering merchants to consolidate their customer loyalty programs within the Shopify ecosystem. Hubventory aims to reduce the manual workload associated with multi-platform selling, particularly for brands managing inventory and orders across Shopify and Hubventory. Selling Point aims to provide a seamless way for merchants to convert gift cards and store credits from external platforms (including physical gift cards) to Shopify's platform, which can be useful when transitioning from another system to Shopify or expanding marketing strategies. The key difference lies in their core function: Hubventory centers on wholesale platform integration and inventory management, whereas Selling Point targets gift card and store credit migration and creation.
At a Glance
Hubventory
5 reviews
Selling Point
45 reviews
Detailed Overview
Hubventory
Synchronize your products and inventory with the Hubventory wholesale platform
Key Features
- Synchronize product data, inventory, and shipment tracking
- Brands: automatically create Shopify orders when you receive a Hubventory order
- Retailers: automatically create draft products when your Hubventory orders ship
Selling Point
Easily migrate or import Gift Cards or Store Credits from any POS system or website into your store
Key Features
- Migrate your existing Gift Cards from any platform into Shopify Gift Cards.
- Import store credit from another system into a native Store Credit in bulk.
- Ability to import physical gift cards as virtual gift cards in bulk.
- Transform offline Gift Cards into virtual native Gift Cards/Store Credits.
- Bulk generate & auto send out Gift Cards for your marketing promotions.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Hubventory5/5 Selling Point5/5 | ||
| Reviews | 5 | 45 |
Reviews Hubventory5 Selling Point45 | ||
| Core Function | Hubventory integration & product/inventory sync | Gift Card/Store Credit Migration & Generation |
Core Function HubventoryHubventory integration & product/inventory sync Selling PointGift Card/Store Credit Migration & Generation | ||
| Target Merchant | Brands & Retailers using Hubventory | Merchants migrating to Shopify or needing robust gift card functionality |
Target Merchant HubventoryBrands & Retailers using Hubventory Selling PointMerchants migrating to Shopify or needing robust gift card functionality | ||
| Integration Focus | Hubventory wholesale platform | Any POS system or website |
Integration Focus HubventoryHubventory wholesale platform Selling PointAny POS system or website | ||
| Ease of Use Claim | Easy to import products and keep them synchronized | Migrate in minutes not days |
Ease of Use Claim HubventoryEasy to import products and keep them synchronized Selling PointMigrate in minutes not days | ||
| Primary Value Proposition | Saves time & avoids overselling through synchronization | Saves time & money on gift card/store credit migration |
Primary Value Proposition HubventorySaves time & avoids overselling through synchronization Selling PointSaves time & money on gift card/store credit migration | ||
Our Verdict
The choice between Hubventory and Selling Point depends entirely on the merchant's specific needs. If a merchant is actively using the Hubventory wholesale platform, Hubventory is the clear choice, as it automates product and order management between Shopify and Hubventory. It streamlines wholesale processes and reduces manual effort.
However, if a merchant is migrating to Shopify from another platform or needs a robust solution for importing, generating, and managing gift cards and store credits, Selling Point is the superior option. While both have 5-star ratings, Selling Point's higher number of reviews suggests broader adoption and validation, but this can also mean its features are universally needed and implemented.
Common Questions
Which app is better for general inventory management?
Hubventory is specifically designed for inventory management *in conjunction* with the Hubventory wholesale platform. Selling Point does not offer general inventory management features.
Can I use both Hubventory and Selling Point?
Yes, if your business uses the Hubventory platform and also needs to migrate or manage gift cards/store credits. The apps address completely different needs, so they don't conflict.
Which app is easier to set up?
Based on the descriptions, both apps claim ease of use. However, Selling Point explicitly mentions migration 'in minutes not days,' suggesting a potentially faster setup process for its specific function. Hubventory's setup depends on the existing setup on Hubventory itself.
Which app is more likely to have ongoing development and support?
With significantly more reviews, Selling Point may have a larger user base and therefore increased developer attention to improvements and support. However, this is speculative, and doesn't speak to the dedication of the Hubventory developers.
Does Hubventory handle creating gift cards in Shopify?
No, Hubventory focuses on synchronizing products, inventory, and orders related to the Hubventory wholesale platform. It does not mention any gift card functionality.
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