Instafeed ‑ Instagram Feed vs Lookfy Lookbook: Image Galleryfor Shopify (2026)
Instafeed ‑ Instagram Feed and Lookfy Lookbook: Image Gallery both aim to enhance visual presentation on Shopify stores, but they cater to different needs. Instafeed focuses on integrating Instagram content (photos, Reels, videos) and UGC to build social proof and drive sales by making the content shoppable. It's tailored for merchants who actively leverage Instagram and want to seamlessly display their feeds and associated products on their store. Lookfy Lookbook, on the other hand, is a more general image and video gallery app designed for creating lookbooks, portfolios, and various gallery layouts. It excels in showcasing products through visually appealing galleries with features like hotspots and product tagging, targeting merchants seeking enhanced product presentation and visual storytelling. The primary distinction lies in the content source and intended use case. Instafeed is heavily reliant on and optimized for Instagram content, with features dedicated to importing and displaying Instagram feeds. Lookfy Lookbook provides greater flexibility in terms of content source and gallery design, accommodating manually uploaded images and videos alongside product tagging and shop-the-look experiences. While both apps enable shoppable experiences, Instafeed is more centered around social media integration, whereas Lookfy Lookbook prioritizes overall visual appeal and product presentation within a flexible gallery format.
At a Glance
Instafeed ‑ Instagram Feed
1,128 reviews
Lookfy Lookbook: Image Gallery
144 reviews
Detailed Overview
Instafeed ‑ Instagram Feed
Show Instagram feeds, shoppable videos, Reels & UGC on your store and turn visitors into customers
Key Features
- Show posts (photos, Reels, videos) in gallery grid or slider layout
- Manual or auto optimized layout
- Custom rows and columns for mobile
- Tag multiple products and collections - create shoppable photo and video feeds
- Filter your posts by hashtags
Lookfy Lookbook: Image Gallery
The easy and fast solution for creating captivating image gallery, lookbook, portfolio and carousel
Key Features
- Tag multiple products with hotspots and redirect users from the image gallery
- Group products together and smart filters. Load more images for large galleries
- Multiple layouts gallery like row, carousel, masonry, list, shop the look & grid
- Bulk upload unlimited photos and arrange photo positions quickly. Save more time
- Compatible with Shopify 2.0, B2B features, and page builder. HTML embed anywhere
Feature Comparison
| Rating | 4.9/5 | 4.9/5 |
Rating Instafeed ‑ Instagram Feed4.9/5 Lookfy Lookbook: Image Gallery4.9/5 | ||
| Reviews | 1128 | 144 |
Reviews Instafeed ‑ Instagram Feed1128 Lookfy Lookbook: Image Gallery144 | ||
| Content Source | Primarily Instagram | Primarily Manually Uploaded Images & Videos |
Content Source Instafeed ‑ Instagram FeedPrimarily Instagram Lookfy Lookbook: Image GalleryPrimarily Manually Uploaded Images & Videos | ||
| Focus | Social Proof & Shoppable Instagram Feeds | Visual Appeal & Product Presentation |
Focus Instafeed ‑ Instagram FeedSocial Proof & Shoppable Instagram Feeds Lookfy Lookbook: Image GalleryVisual Appeal & Product Presentation | ||
| Key Feature: Shoppability | Tag products in Instagram posts | Tag products with hotspots in galleries |
Key Feature: Shoppability Instafeed ‑ Instagram FeedTag products in Instagram posts Lookfy Lookbook: Image GalleryTag products with hotspots in galleries | ||
| Layout Options | Gallery grid or slider layout | Row, carousel, masonry, list, shop the look & grid |
Layout Options Instafeed ‑ Instagram FeedGallery grid or slider layout Lookfy Lookbook: Image GalleryRow, carousel, masonry, list, shop the look & grid | ||
| Target Merchant | Instagram-centric stores | Stores prioritizing lookbooks and product galleries |
Target Merchant Instafeed ‑ Instagram FeedInstagram-centric stores Lookfy Lookbook: Image GalleryStores prioritizing lookbooks and product galleries | ||
| Content Management | Automatic updates from Instagram | Bulk upload and quick arrangement of photos |
Content Management Instafeed ‑ Instagram FeedAutomatic updates from Instagram Lookfy Lookbook: Image GalleryBulk upload and quick arrangement of photos | ||
| B2B Features | Not specified | Compatible |
B2B Features Instafeed ‑ Instagram FeedNot specified Lookfy Lookbook: Image GalleryCompatible | ||
Our Verdict
For merchants heavily invested in Instagram marketing and looking to directly leverage their Instagram feeds on their Shopify store, Instafeed ‑ Instagram Feed is the clear choice. Its focus on integrating Instagram content and making it shoppable provides a seamless experience for converting social media followers into customers. The higher number of reviews also suggests a larger user base and potentially more community support.
However, if a merchant is looking for a more versatile image and video gallery solution with advanced layout options and the ability to create compelling lookbooks and product showcases independent of Instagram, Lookfy Lookbook: Image Gallery is the better option. Its bulk upload feature and flexible gallery layouts offer greater control over the visual presentation of products, making it ideal for brands seeking to enhance their online shopping experience through curated visuals.
Common Questions
Which app is easier to set up for someone new to Shopify?
While both aim for ease of use, Instafeed might be slightly simpler to set up initially due to its focus on connecting to an existing Instagram account. Lookfy Lookbook requires uploading and organizing content, which can take more time upfront.
Can both apps handle videos?
Yes, both apps support video content. Instafeed specifically mentions supporting Reels, while Lookfy Lookbook enables creating video galleries.
Which app offers more customization options for the gallery layout?
Lookfy Lookbook provides a wider range of layout options, including row, carousel, masonry, list, shop the look, and grid, offering greater flexibility in designing the gallery's appearance.
If I don't use Instagram, is Instafeed still a viable option?
No, Instafeed relies heavily on Instagram. Without an active Instagram presence, its core functionality is significantly diminished. Lookfy Lookbook is a better choice if you don't use Instagram.
Which app is more suitable for B2B businesses?
According to the descriptions, Lookfy Lookbook is compatible with B2B features, giving it an advantage for merchants targeting business customers. Instafeed does not mention B2B compatibility.
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