Instant Section & Page Builder vs XO Sectionsfor Shopify (2026)
Instant Section & Page Builder and XO Sections are both Shopify page builder apps aiming to empower merchants to customize their stores without code. Instant positions itself as a comprehensive, all-in-one solution with a vast template library and advanced features like A/B testing and cart analytics, targeting merchants seeking rapid growth and conversion optimization. XO Sections, on the other hand, emphasizes ease of use and seamless integration with existing themes, focusing on merchants who want quick and simple section customization. Instant caters to larger businesses or those prioritizing data-driven optimization, while XO Sections likely suits smaller businesses or those prioritizing simplicity.
At a Glance
Instant Section & Page Builder
196 reviews
XO Sections
23 reviews
Detailed Overview
Instant Section & Page Builder
Build your entire store easily with Instant: Product pages, Landings, Sections & more, without code.
Key Features
- 800+ CRO templates: Ready-to-use landings, product pages, sections, & more
- A/B test: Test any page or offer; track revenue, CTR, AOV; & auto-pick winners
- Custom cart drawer: Add upsells, rewards, countdowns, add-ons, & more
- Advanced product pages: Add metadata, subscriptions, bundles & use storewide
- Figma plugin: Copy & paste your designs from Figma. Used by 16,000+ users
XO Sections
No-code sections & product page builder
Key Features
- Add sections to any theme.
- Design product pages with different content
- Different background types, option to change blocks.
- Different styles for image, icon, button...
- Perfect page speed.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Instant Section & Page Builder5/5 XO Sections5/5 | ||
| Reviews | 196 | 23 |
Reviews Instant Section & Page Builder196 XO Sections23 | ||
| Template Library | 800+ CRO Templates | Not Mentioned |
Template Library Instant Section & Page Builder800+ CRO Templates XO SectionsNot Mentioned | ||
| A/B Testing | Built-in | Not Mentioned |
A/B Testing Instant Section & Page BuilderBuilt-in XO SectionsNot Mentioned | ||
| Cart Customization | Advanced Custom Cart Drawer | Not Mentioned |
Cart Customization Instant Section & Page BuilderAdvanced Custom Cart Drawer XO SectionsNot Mentioned | ||
| Figma Integration | Figma Plugin | Not Mentioned |
Figma Integration Instant Section & Page BuilderFigma Plugin XO SectionsNot Mentioned | ||
| Target Merchant | Businesses focused on CRO & scale | Merchants valuing ease & theme integration |
Target Merchant Instant Section & Page BuilderBusinesses focused on CRO & scale XO SectionsMerchants valuing ease & theme integration | ||
| Value Proposition | All-in-one conversion optimization | Quick & easy section customization |
Value Proposition Instant Section & Page BuilderAll-in-one conversion optimization XO SectionsQuick & easy section customization | ||
Our Verdict
For merchants prioritizing speed, simplicity, and seamless theme integration for basic section customizations, XO Sections is a viable option. However, for businesses serious about conversion rate optimization, A/B testing, and comprehensive store building with advanced features and pre-built templates, Instant Section & Page Builder is the clear winner. Its larger user base and extensive feature set justify its position as a more powerful, albeit potentially more complex, solution. Instant is a better fit if you need comprehensive tools, while XO Sections is suitable if you require quick and easy section additions.
Common Questions
Which app is easier to use for a beginner?
XO Sections likely offers a simpler initial experience due to its emphasis on ease of use and seamless theme integration. Instant, while powerful, has more features and might require a steeper learning curve.
Which app is better for A/B testing different page designs?
Instant Section & Page Builder has built-in A/B testing capabilities, allowing you to test various designs and offers directly within the app. XO Sections does not mention this feature.
Can I use these apps to build a completely custom homepage?
Both apps aim to allow building custom homepages, but Instant's 800+ templates and Figma plugin provide a head start and more design flexibility. XO Sections likely requires more manual building.
Which app offers more integrations with other Shopify apps?
Instant's description mentions one-click integrations, implying a broader range of integrations compared to XO Sections, which does not explicitly discuss app integrations.
How do these apps affect my store's loading speed?
XO Sections highlights 'Perfect page speed' as a key feature. While Instant doesn't explicitly mention page speed, the use of many features and sections can have negative impacts on page speed. Speed optimizations should be considered when designing with any page builder. It is crucial to test the page speed of sections created by both apps.
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