InstaReel ‑ Instagram Reels vs ReelUp‑Shoppable Videos+ Reelsfor Shopify (2026)
InstaReel ‑ Instagram Reels and ReelUp‑Shoppable Videos+ Reels both aim to integrate video content, particularly Instagram Reels and TikTok videos, into Shopify stores to boost social proof and increase sales. However, they differ significantly in their scope and execution. InstaReel focuses primarily on Instagram Reels, offering customizable feeds with features like product tagging, video hiding, and pinning, while emphasizing performance optimization and responsive design. Its relatively low review count suggests it may be a newer or more niche app. ReelUp, on the other hand, is broader in its approach, supporting both TikTok and Instagram videos (including stories and UGC) and offering a wider variety of display widgets such as autoplay video carousels and stories. It also highlights its compatibility with multi-currency and geolocation apps, suggesting a more international focus. With significantly more reviews and features beyond just Reels, ReelUp seems to cater to merchants seeking a more comprehensive shoppable video solution and potentially those with existing user-generated content.
At a Glance
InstaReel ‑ Instagram Reels
5 reviews
ReelUp‑Shoppable Videos+ Reels
228 reviews
Detailed Overview
InstaReel ‑ Instagram Reels
Easily embed Instagram Reels on your store to build social proof and increase followers
Key Features
- Customizable feeds to match your branding
- Tag products, hide, and pin specific videos
- Optimized for Lighthouse and GTMetrix scores
- Responsive design for all devices
- Feed auto updates every few hours
ReelUp‑Shoppable Videos+ Reels
Boost conversions with TikTok shop like shoppable videos, Instagram reels, Stories,UGC video gallery
Key Features
- Google insights & GT-Metrix tested: Video widgets that won't affect store speed
- Natively embeds videos in autoplay mode across all devices, similar to TikTok.
- Import your existing UGC videos from Instagram and TikTok with a single click.
- Seamlessly integrates with Shopify multi-currency and Geolocation app.
- Increase time spent by users on your online store, which ultimately improves SEO
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating InstaReel ‑ Instagram Reels5/5 ReelUp‑Shoppable Videos+ Reels5/5 | ||
| Reviews | 5 | 228 |
Reviews InstaReel ‑ Instagram Reels5 ReelUp‑Shoppable Videos+ Reels228 | ||
| Video Sources | Instagram Reels | TikTok, Instagram (Reels, Stories, UGC) |
Video Sources InstaReel ‑ Instagram ReelsInstagram Reels ReelUp‑Shoppable Videos+ ReelsTikTok, Instagram (Reels, Stories, UGC) | ||
| Key Features | Customizable feeds, Product Tagging, Performance Optimization | Shoppable video widgets, Autoplay, Multi-currency support, UGC Import |
Key Features InstaReel ‑ Instagram ReelsCustomizable feeds, Product Tagging, Performance Optimization ReelUp‑Shoppable Videos+ ReelsShoppable video widgets, Autoplay, Multi-currency support, UGC Import | ||
| Focus | Instagram Reels & Feed Customization | Shoppable Videos & Conversion Optimization |
Focus InstaReel ‑ Instagram ReelsInstagram Reels & Feed Customization ReelUp‑Shoppable Videos+ ReelsShoppable Videos & Conversion Optimization | ||
| Target Merchant | Businesses focused solely on Instagram Reels | Businesses seeking comprehensive video integration from multiple sources |
Target Merchant InstaReel ‑ Instagram ReelsBusinesses focused solely on Instagram Reels ReelUp‑Shoppable Videos+ ReelsBusinesses seeking comprehensive video integration from multiple sources | ||
| Social Proof | Embed Reels to show content | Embed Reels, Stories, and UGC content to show content |
Social Proof InstaReel ‑ Instagram ReelsEmbed Reels to show content ReelUp‑Shoppable Videos+ ReelsEmbed Reels, Stories, and UGC content to show content | ||
| Value Proposition | Easy Reel Embedding, Brand Alignment & Optimized Performance | Increase Conversion, Video content & store speed |
Value Proposition InstaReel ‑ Instagram ReelsEasy Reel Embedding, Brand Alignment & Optimized Performance ReelUp‑Shoppable Videos+ ReelsIncrease Conversion, Video content & store speed | ||
Our Verdict
For merchants whose primary focus is on showcasing Instagram Reels and maintaining a highly optimized store performance (Lighthouse and GTMetrix scores), InstaReel is a strong option due to its customization features and performance focus. However, the very low number of reviews should be taken into account.
ReelUp is better suited for merchants seeking a broader solution that encompasses TikTok videos, Instagram Stories, and UGC. Its numerous display options and multi-currency support make it a more versatile choice for businesses targeting a wider audience and aiming for overall conversion optimization through various video formats. The higher review count also suggests greater user satisfaction and reliability.
Common Questions
Which app is better for page speed?
Both apps claim to be optimized for speed. InstaReel claims optimization for Lighthouse and GTMetrix scores. ReelUp emphasizes video widgets that won't affect store speed. Testing in your own environment is best to confirm.
Can I import TikTok videos with InstaReel?
No, InstaReel focuses exclusively on Instagram Reels.
Does ReelUp allow for product tagging in videos?
The description doesn't explicitly state product tagging. It focuses on shoppable video widgets and UGC integration.
Which app offers more customization options for the video display?
ReelUp provides various eye-catching widgets to display videos in various styles like autoplay videos carousel, autoplay videos below add to cart button on the product page, and the stories widget to display videos as Instagram-style stories.
Which app caters better to international Shopify stores?
ReelUp seamlessly integrates with Shopify multi-currency and Geolocation app, while InstaReel does not mention the compatibility.
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