Intelligems: A/B Testing vs Lably—Product Labels & Badgesfor Shopify (2026)

Intelligems: A/B Testing and Lably—Product Labels & Badges are Shopify apps within the Design Elements category, but they serve vastly different purposes and cater to distinct merchant needs. Intelligems focuses on data-driven optimization through A/B testing various aspects of a store, from pricing to checkout flows, aiming to increase profitability. It's positioned as a powerful tool for merchants serious about optimizing their store based on concrete data and custom metrics, allowing them to 'stop guessing and start growing profit.' The app's core value lies in uncovering profit opportunities and deploying winning strategies across different segments. In contrast, Lably—Product Labels & Badges is a visual enhancement tool designed to improve conversion rates by drawing attention to products with appealing labels and badges. Lably's strength is in its ease of use and ready-made library of designs, catering to merchants looking for quick visual improvements for holidays, sales events, or to highlight product attributes like stock status or discounts. It empowers merchants to create eye-catching propositions for specific products or collections, contributing to a more engaging shopping experience. The target audience is significantly broader, appealing to any merchant wanting a visually engaging storefront with a focus on driving sales. While Intelligems focuses on increasing overall profitability through testing, Lably targets immediate conversions via visual cues.

Intelligems: A/B Testing and Lably—Product Labels & Badges are Shopify apps within the Design Elements category, but they serve vastly different purposes and cater to distinct merchant needs. Intelligems focuses on data-driven optimization through A/B testing various aspects of a store, from pricing to checkout flows, aiming to increase profitability. It's positioned as a powerful tool for merchants serious about optimizing their store based on concrete data and custom metrics, allowing them to 'stop guessing and start growing profit.' The app's core value lies in uncovering profit opportunities and deploying winning strategies across different segments. In contrast, Lably—Product Labels & Badges is a visual enhancement tool designed to improve conversion rates by drawing attention to products with appealing labels and badges. Lably's strength is in its ease of use and ready-made library of designs, catering to merchants looking for quick visual improvements for holidays, sales events, or to highlight product attributes like stock status or discounts. It empowers merchants to create eye-catching propositions for specific products or collections, contributing to a more engaging shopping experience. The target audience is significantly broader, appealing to any merchant wanting a visually engaging storefront with a focus on driving sales. While Intelligems focuses on increasing overall profitability through testing, Lably targets immediate conversions via visual cues.