Joy Subscriptions App vs Swish (formerly Wishlist King)for Shopify (2026)
Joy Subscriptions App and Swish (formerly Wishlist King) both aim to enhance customer loyalty on Shopify, but they address different needs. Joy Subscriptions, judging by its name, focuses on recurring revenue through subscription services. The app likely provides tools for managing subscription plans, discounts, and customer communication related to subscriptions. Its strength lies in automating and optimizing the subscription business model. The target audience is clearly merchants selling products suitable for repeat purchase, such as consumables, beauty products, or curated boxes. Swish (formerly Wishlist King), on the other hand, centers around wishlists to drive customer engagement and conversion. Swish aims to enhance the shopping experience and increase sales through features such as personalized wishlist notifications, advanced analytics, and seamless integration with other marketing platforms. Its strength lies in understanding customer intent and optimizing the purchase journey. The free setup and customization service suggests a user-friendly approach and a focus on individual merchant needs. Swish targets brands looking to foster stronger customer relationships and improve conversion rates by offering a more personalized shopping experience. While both fall under customer loyalty, Swish tackles it through wishlist features and Joy Subscriptions tackles it through recurring subscriptions.
At a Glance
Joy Subscriptions App
265 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Joy Subscriptions App4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 265 | 273 |
Reviews Joy Subscriptions App265 Swish (formerly Wishlist King)273 | ||
| Primary Function | Subscription Management | Wishlist and Customer Engagement |
Primary Function Joy Subscriptions AppSubscription Management Swish (formerly Wishlist King)Wishlist and Customer Engagement | ||
| Target Merchant | Merchants selling products suitable for repeat purchase | Brands seeking to personalize shopping experiences and improve conversion |
Target Merchant Joy Subscriptions AppMerchants selling products suitable for repeat purchase Swish (formerly Wishlist King)Brands seeking to personalize shopping experiences and improve conversion | ||
| Key Features | Unknown, likely subscription plans and recurring billing | Wishlist creation, advanced analytics, personalized notifications, integrations (Klaviyo, GA4, Meta) |
Key Features Joy Subscriptions AppUnknown, likely subscription plans and recurring billing Swish (formerly Wishlist King)Wishlist creation, advanced analytics, personalized notifications, integrations (Klaviyo, GA4, Meta) | ||
| Ease of Use | Likely user-friendly subscription management tools | Free setup and customization service suggests ease of initial setup |
Ease of Use Joy Subscriptions AppLikely user-friendly subscription management tools Swish (formerly Wishlist King)Free setup and customization service suggests ease of initial setup | ||
| Value Proposition | Automating and optimizing subscription revenue | Driving sales and customer satisfaction through personalized wishlists and engagement |
Value Proposition Joy Subscriptions AppAutomating and optimizing subscription revenue Swish (formerly Wishlist King)Driving sales and customer satisfaction through personalized wishlists and engagement | ||
Our Verdict
If you're primarily focused on building a recurring revenue stream through subscription models, Joy Subscriptions App is likely the better choice. However, if you want to enhance the customer experience, improve conversion rates, and gain insights into customer preferences through wishlists, Swish (formerly Wishlist King) would be the stronger option. For merchants that desire subscription functionality AND wishlist features, exploring a third option or integrating the two apps (if possible) might be necessary. Without explicit details on Joy Subscriptions features, Swish appears to offer more detailed marketing integrations and advanced features. If a merchant needs the Klaviyo/GA4/Meta integrations, Swish is the obvious choice.
Common Questions
Which app is better for increasing repeat purchases?
Joy Subscriptions App is inherently designed to increase repeat purchases by enabling subscription services. Swish (formerly Wishlist King) could indirectly increase repeat purchases by driving customers back to items they've previously wishlisted, but its primary function is not subscription-based.
Which app is easier to set up and use?
Swish (formerly Wishlist King) explicitly offers a free setup and customization service, suggesting a guided and potentially easier setup process. Without more information about Joy Subscriptions App, we can't determine which is definitively easier, but the free setup is a strong advantage for Swish.
Which app provides more marketing insights?
Swish (formerly Wishlist King) provides 'meaningful insights with advanced analytics and wishlist curation' and integrates with Klaviyo, GA4, and Meta, indicating a focus on marketing insights. There is no mention of marketing insights for Joy Subscriptions App.
Can Joy Subscriptions App be used to create wishlists?
Based on the information provided, Joy Subscriptions App does not offer wishlist functionality. Its core focus is on managing subscription services.
Which app is better for small stores just starting out?
Swish's free setup and customization service might be more beneficial for smaller stores with limited resources. It allows for personalized setup assistance. Joy Subscriptions App could be useful for small stores offering subscription products, but the value depends on the complexity of managing those subscriptions without dedicated features. Joy Subscription is more useful if a small store only sells subscriptions.
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