Kite Discount, Free Gift, BOGO vs TA Product Labels & Badgesfor Shopify (2026)
Kite Discount, Free Gift, BOGO and TA Product Labels & Badges both fall under the 'Promotions - Other' category on Shopify, but they target different aspects of sales enhancement. Kite focuses on direct discounting strategies and automated promotions like free gifts and BOGO offers, aiming to increase order value and conversion through incentives. TA Product Labels & Badges, on the other hand, concentrates on visual cues and product highlighting, using labels and badges to draw attention to discounts, inventory, or specific product attributes, thereby indirectly influencing purchase decisions. Kite Discount, Free Gift, BOGO is geared towards merchants who want comprehensive control over their discounting strategies and need advanced features like progress bars and migration from Shopify Scripts. TA Product Labels & Badges caters to merchants who prioritize visual marketing and easy implementation of eye-catching labels to improve product visibility and highlight special offers. While both aim to boost sales, their approaches and features are distinct, targeting different aspects of the customer journey and merchant needs.
At a Glance
Kite Discount, Free Gift, BOGO
423 reviews
TA Product Labels & Badges
1,185 reviews
Detailed Overview
Kite Discount, Free Gift, BOGO
Boost sales with automatic discounts, free gift with purchase, progress bars, tiered discount, BXGY
Key Features
- Offer manual/auto add to cart free gift with purchase on cart subtotal, quantity
- Run BOGO like buy 2 get 1 free, tiered discounts & volume discounts offers
- Use goal based progress bar, free shipping bar widgets to motivate customers
- Run combined discounts under single manual & automatic discount codes for BFCM
- Replace Shopify Script Editor with custom discount functions & multiple widgets
TA Product Labels & Badges
Offer multiple types of labels & badges: discount badge, inventory badge, trust badge, sale label,..
Key Features
- AI Gen Labels: built-in prompt enhancer, instant edit, background remover
- Display label/ badge by product/variant, customer, discount, stock status...
- Custom text product labels and badge: color, background, animation, tooltips
- Label Group: 2-3 product labels to show all discount and features in one image
- Badges & Labels library: discount label, sale badge, product sticker, new label
Feature Comparison
| Rating | 5/5 | 4.9/5 |
Rating Kite Discount, Free Gift, BOGO5/5 TA Product Labels & Badges4.9/5 | ||
| Reviews | 423 | 1185 |
Reviews Kite Discount, Free Gift, BOGO423 TA Product Labels & Badges1185 | ||
| Primary Focus | Automated discounts & incentives (BOGO, Free Gifts) | Visual product highlighting with labels & badges |
Primary Focus Kite Discount, Free Gift, BOGOAutomated discounts & incentives (BOGO, Free Gifts) TA Product Labels & BadgesVisual product highlighting with labels & badges | ||
| Target Merchant | Those needing complex discount logic and script migration | Those prioritizing visual marketing and easy-to-use label options |
Target Merchant Kite Discount, Free Gift, BOGOThose needing complex discount logic and script migration TA Product Labels & BadgesThose prioritizing visual marketing and easy-to-use label options | ||
| Key Differentiator | Progress bars & Shopify Script migration support | AI-powered label generation & large label library |
Key Differentiator Kite Discount, Free Gift, BOGOProgress bars & Shopify Script migration support TA Product Labels & BadgesAI-powered label generation & large label library | ||
| Ease of Use (Inferred) | Potentially steeper learning curve due to complexity | Likely easier to use, focuses on visual customization |
Ease of Use (Inferred) Kite Discount, Free Gift, BOGOPotentially steeper learning curve due to complexity TA Product Labels & BadgesLikely easier to use, focuses on visual customization | ||
| Value Proposition | Increase order value through strategic discounts | Improve product visibility and perceived value |
Value Proposition Kite Discount, Free Gift, BOGOIncrease order value through strategic discounts TA Product Labels & BadgesImprove product visibility and perceived value | ||
| Pricing (Not provided) | Unknown - assumed to have at least a free and paid tier | Unknown - assumed to have at least a free and paid tier |
Pricing (Not provided) Kite Discount, Free Gift, BOGOUnknown - assumed to have at least a free and paid tier TA Product Labels & BadgesUnknown - assumed to have at least a free and paid tier | ||
Our Verdict
If you're looking for an app that can handle complex discounting logic, offers features like free gifts based on cart subtotal or quantity, and allows for migration from Shopify Scripts, then Kite Discount, Free Gift, BOGO is likely the better choice. Its progress bar feature is a great motivator for increasing order value.
However, if your priority is to quickly and easily add visually appealing labels and badges to your products to highlight discounts, sales, or other important information, then TA Product Labels & Badges is probably a more suitable option. Its extensive label library and AI-powered label generation are significant advantages for merchants who want a simple and effective way to enhance their product presentation. The higher number of reviews suggests a broader user base and potentially greater overall satisfaction, although Kite's perfect rating is noteworthy.
Common Questions
Which app is easier to use?
Based on the descriptions, TA Product Labels & Badges appears to be easier to use. Its focus on visual customization and a large library of pre-made labels suggests a simpler setup process compared to Kite Discount, Free Gift, BOGO, which involves more complex discount logic.
Which app offers more direct control over discounts?
Kite Discount, Free Gift, BOGO offers more direct control over discounts. It allows merchants to set up BOGO deals, tiered discounts, free gift promotions, and even migrate custom discount functions from Shopify Scripts.
Which app is better for visual marketing?
TA Product Labels & Badges is specifically designed for visual marketing. Its purpose is to enhance product visibility and highlight promotions using eye-catching labels and badges. Kite Discount, Free Gift, BOGO focuses less on the visual aspect and more on the mechanics of discounts.
Can both apps be used together?
Yes, both apps can be used together. Kite Discount, Free Gift, BOGO can handle the actual discounting logic, while TA Product Labels & Badges can visually highlight those discounts on the product pages. However, ensure there are no conflicts in display or functionality.
Which app is better for Black Friday/Cyber Monday (BFCM) promotions?
Both apps are suitable for BFCM promotions. Kite Discount, Free Gift, BOGO can manage complex BFCM discount structures, while TA Product Labels & Badges can highlight those promotions with BFCM-themed labels and badges.
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