Kite Discount, Free Gift, BOGO vs YSMS ‑ SMS Marketingfor Shopify (2026)
Kite Discount, Free Gift, BOGO focuses on on-site promotions and discount strategies. Its strength lies in its diverse range of discount options, including BOGO, tiered discounts, free gifts, and progress bars designed to incentivize customers to increase their order value. It directly caters to merchants who want to enhance their sales through automated and customizable discount structures. YSMS - SMS Marketing, on the other hand, is centered around leveraging SMS marketing to increase sales and customer engagement through targeted campaigns and automated messaging. The primary difference between the two apps is their core function. Kite Discount addresses on-site conversion optimization by implementing discounts and incentives, while YSMS centers around off-site customer engagement and reactivation via SMS. Kite Discount is primarily for optimizing the existing customer journey on the website while YSMS focuses on leveraging SMS to increase conversion rates for off-site customers. YSMS has advanced segmentation, automations, and real-time analytics, allowing merchants to personalize their approach to customers.
At a Glance
Kite Discount, Free Gift, BOGO
423 reviews
YSMS ‑ SMS Marketing
52 reviews
Detailed Overview
Kite Discount, Free Gift, BOGO
Boost sales with automatic discounts, free gift with purchase, progress bars, tiered discount, BXGY
Key Features
- Offer manual/auto add to cart free gift with purchase on cart subtotal, quantity
- Run BOGO like buy 2 get 1 free, tiered discounts & volume discounts offers
- Use goal based progress bar, free shipping bar widgets to motivate customers
- Run combined discounts under single manual & automatic discount codes for BFCM
- Replace Shopify Script Editor with custom discount functions & multiple widgets
YSMS ‑ SMS Marketing
Send targeted SMS campaigns and automate customer messaging to increase sales and engagement rates
Key Features
- Automated abandoned cart recovery with personalized SMS reminders
- Advanced segmentation using shopping behavior and customer data
- Back-in-stock alerts that convert waiting customers into buyers
- Real-time analytics tracking revenue, clicks, and conversion rates
- Pre-built automations for welcome messages, birthdays, and win-back campaigns
Feature Comparison
| Rating | 5/5 | 4.5/5 |
Rating Kite Discount, Free Gift, BOGO5/5 YSMS ‑ SMS Marketing4.5/5 | ||
| Reviews | 423 | 52 |
Reviews Kite Discount, Free Gift, BOGO423 YSMS ‑ SMS Marketing52 | ||
| Focus | On-site discounts and promotions | SMS marketing and automation |
Focus Kite Discount, Free Gift, BOGOOn-site discounts and promotions YSMS ‑ SMS MarketingSMS marketing and automation | ||
| Key Feature 1 | BOGO and Tiered Discounts | Abandoned Cart Recovery SMS |
Key Feature 1 Kite Discount, Free Gift, BOGOBOGO and Tiered Discounts YSMS ‑ SMS MarketingAbandoned Cart Recovery SMS | ||
| Key Feature 2 | Free Gift with Purchase | Advanced Segmentation |
Key Feature 2 Kite Discount, Free Gift, BOGOFree Gift with Purchase YSMS ‑ SMS MarketingAdvanced Segmentation | ||
| Target Merchant | Merchants seeking to increase on-site conversion rates through discounts | Merchants seeking to engage customers and drive sales via SMS marketing |
Target Merchant Kite Discount, Free Gift, BOGOMerchants seeking to increase on-site conversion rates through discounts YSMS ‑ SMS MarketingMerchants seeking to engage customers and drive sales via SMS marketing | ||
| Value Proposition | Increase average order value and conversion rate on site | Improve customer retention and drive sales via SMS campaigns |
Value Proposition Kite Discount, Free Gift, BOGOIncrease average order value and conversion rate on site YSMS ‑ SMS MarketingImprove customer retention and drive sales via SMS campaigns | ||
| Script Migration | Replaces Shopify Script Editor | N/A |
Script Migration Kite Discount, Free Gift, BOGOReplaces Shopify Script Editor YSMS ‑ SMS MarketingN/A | ||
| Automation | Automatic discounts and progress bars | Automated SMS campaigns and notifications |
Automation Kite Discount, Free Gift, BOGOAutomatic discounts and progress bars YSMS ‑ SMS MarketingAutomated SMS campaigns and notifications | ||
Our Verdict
Merchants should choose Kite Discount, Free Gift, BOGO if they are looking to enhance their on-site sales strategy through customizable discount options like BOGO, tiered discounts, and free gifts. It is especially useful for merchants wanting to optimize their existing website traffic and increase average order value. It's a solid choice for those previously using Shopify Scripts and needing a replacement.
On the other hand, if merchants want to actively engage customers, recover abandoned carts, and drive sales through SMS marketing, YSMS ‑ SMS Marketing is the better option. It's ideal for stores that want to leverage SMS to build relationships with customers and promote targeted campaigns.
Common Questions
Which app is better for increasing average order value?
Kite Discount, Free Gift, BOGO is better suited for increasing average order value through its tiered discounts, free gift offers, and progress bars.
Which app is better for customer retention?
YSMS - SMS Marketing is better for customer retention because it offers automated welcome messages, birthday greetings, and win-back campaigns via SMS.
Does either app offer integration with other marketing tools?
YSMS offers integration with Shopify Flow, enhancing its capabilities. Kite Discount focuses on on-site promotion mechanics, not direct marketing tool integrations.
Is either app suitable for beginners with no marketing experience?
YSMS provides pre-built automation templates, which might make it easier for beginners. Kite Discount requires some understanding of discount strategy but offers a visual editor.
Which app allows for more precise targeting of promotions?
YSMS excels in precise targeting using advanced segmentation based on shopping behavior and customer data. Kite Discount offers filtering based on cart, product, market, and customer tags, but YSMS provides deeper customer-centric segmentation.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store