Klaviyo: Email Marketing & SMS vs Mailchimp Email SMS Marketingfor Shopify (2026)
Klaviyo: Email Marketing & SMS and Mailchimp Email SMS Marketing are both popular choices for Shopify merchants looking to enhance their email and SMS marketing efforts. Klaviyo boasts a slightly higher rating (4.7/5) based on a significantly larger number of reviews (2550), suggesting a broader user base and generally positive experiences. Mailchimp, with a 4.6/5 rating and 702 reviews, positions itself as an AI-powered marketing solution, emphasizing automation and integrations for personalized outreach. Mailchimp focuses on leveraging AI and a wide range of integrations (300+) to provide hyper-personalized marketing experiences. Its key features highlight streamlined workflows with Shopify, offering benefits like automated welcome emails, cart reminders, back-in-stock alerts, and direct integration with Shopify segments and pixels. Mailchimp aims to offer a unified platform with attributed revenue tracking, potentially attracting merchants seeking a 'platform switch less' experience. Klaviyo is not explicitly mentioned to have this advantage within this data.
At a Glance
Klaviyo: Email Marketing & SMS
2,550 reviews
Mailchimp Email SMS Marketing
702 reviews
Detailed Overview
Mailchimp Email SMS Marketing
Drive sales with AI-powered marketing and automation built for e-commerce
Key Features
- Automate welcome emails, cart reminders, and back-in-stock alerts
- Sync Shopify segments to Mailchimp to personalize your outreach further
- Drives sales with unique discounts in email and SMS automations, and popup forms
- Use customer events passed through Shopify pixels to build personalized segments
- View attributed marketing revenue in Shopify—platform switch less and save time
Feature Comparison
| Rating | 4.7/5 | 4.6/5 |
Rating Klaviyo: Email Marketing & SMS4.7/5 Mailchimp Email SMS Marketing4.6/5 | ||
| Reviews | 2550 | 702 |
Reviews Klaviyo: Email Marketing & SMS2550 Mailchimp Email SMS Marketing702 | ||
| AI-Powered Marketing | Not explicitly mentioned | Yes |
AI-Powered Marketing Klaviyo: Email Marketing & SMSNot explicitly mentioned Mailchimp Email SMS MarketingYes | ||
| Integrations | Not explicitly mentioned | 300+ |
Integrations Klaviyo: Email Marketing & SMSNot explicitly mentioned Mailchimp Email SMS Marketing300+ | ||
| Shopify Pixel Integration | Not explicitly mentioned | Yes (for personalized segments) |
Shopify Pixel Integration Klaviyo: Email Marketing & SMSNot explicitly mentioned Mailchimp Email SMS MarketingYes (for personalized segments) | ||
| Revenue Attribution in Shopify | Not explicitly mentioned | Yes |
Revenue Attribution in Shopify Klaviyo: Email Marketing & SMSNot explicitly mentioned Mailchimp Email SMS MarketingYes | ||
| Automations | Email & SMS | Email & SMS (welcome, cart, back-in-stock) |
Automations Klaviyo: Email Marketing & SMSEmail & SMS Mailchimp Email SMS MarketingEmail & SMS (welcome, cart, back-in-stock) | ||
| Shopify Segment Sync | Not explicitly mentioned | Yes |
Shopify Segment Sync Klaviyo: Email Marketing & SMSNot explicitly mentioned Mailchimp Email SMS MarketingYes | ||
Our Verdict
For merchants prioritizing social proof and potentially deep, granular segmentation and triggering based on behavioral data (although not explicitly stated about Klaviyo, the higher rating and review count suggest robust features), Klaviyo might be the preferred choice. However, merchants seeking a marketing platform with AI-driven recommendations, a vast integration ecosystem, and seamless Shopify integration (including pixel data usage and revenue attribution) should seriously consider Mailchimp.
Ultimately, the 'best' app depends on specific business needs and priorities. If direct Shopify integration and AI automation are critical, Mailchimp appears advantageous. If a track record with a large user base and potentially more advanced features (implied by the higher rating and number of reviews) is preferred, Klaviyo is a solid contender.
Common Questions
Which app is easier to use?
It's difficult to determine ease of use from the given data. User reviews not provided in this JSON document would be needed for a proper comparison.
Which app has better customer support?
The data does not provide information about customer support quality. User reviews not provided in this JSON document would be needed for a proper comparison.
Which app offers more advanced segmentation?
Mailchimp highlights the use of customer events passed through Shopify pixels to build personalized segments. While Klaviyo has a high rating, it is not explicitly stated whether it has this feature, which provides Mailchimp with a possible advantage for advanced segment creation.
Which app is better for a beginner?
Mailchimp's focus on AI-powered recommendations and automation might be more appealing to beginners. Features like pre-built automations (welcome emails, etc.) and potentially simpler setup could make it easier to get started. However, this is speculative and further user reviews would be needed to verify this.
Which app is better for large enterprises?
Without pricing tiers or specific feature sets tailored to large enterprises, it's difficult to definitively say. Mailchimp's numerous integrations could be beneficial for larger organizations with complex tech stacks. Klaviyo, with its large user base, could have the scalability needed for enterprise operations.
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