KOBU ‑ Menu Highlight vs PH Breadcrumbsfor Shopify (2026)
KOBU ‑ Menu Highlight and PH Breadcrumbs both aim to improve navigation on Shopify stores, but they address fundamentally different aspects of it. KOBU focuses on visual and interactive menus, offering features like circle or square menu bars with thumbnail navigation akin to social media stories. Its strength lies in enhancing the user experience with visually appealing menus for featuring products or collections, potentially reducing bounce rates and improving conversion. PH Breadcrumbs, on the other hand, concentrates on SEO and structured data. It automatically generates breadcrumb navigation based on the store's menu structure, specifically incorporating JSON+LD schema for enhanced search engine visibility. KOBU targets merchants seeking to create engaging and visually driven navigation, particularly those interested in mimicking popular social media navigation styles to showcase products or collections. Its emphasis is on improving the front-end user experience through design and interactive elements. PH Breadcrumbs is geared towards merchants prioritizing SEO and structured data implementation. This app appeals to those who want to improve their search engine ranking by providing clear breadcrumb navigation that search engines can easily crawl and understand. The two apps offer drastically different navigational solutions for Shopify store owners.
At a Glance
KOBU ‑ Menu Highlight
23 reviews
PH Breadcrumbs
17 reviews
Detailed Overview
KOBU ‑ Menu Highlight
Menu for featuring products, collections or links to improve visibility and accessibility
Key Features
- Display menu on mobile or desktop or both. Support mobile menu navigation bar
- Create multiple menu groups for different product types or collections
- Comprehensive design options to adjust menu gap, width, margin and custom css
- Menu badge for circle menu to highlight new or collection on sales
- Support multiple languages
PH Breadcrumbs
Add JSON+LD Schema & breadcrumbs based on menu structure. Add breadcrumb hierarchy on product pages.
Key Features
- Allows for multi-level SEO JSON-LD breadcrumb.
- Allows huge number of customizations to breadcrumb navigation.
- Add breadcrumb navigation based on menu structure.
- Improves SEO by creating JSON+LD BreadcrumbList Schema based on menu structure.
- Easy, fast setup with global settings, allow you to set once and use everywhere.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating KOBU ‑ Menu Highlight5/5 PH Breadcrumbs5/5 | ||
| Reviews | 23 | 17 |
Reviews KOBU ‑ Menu Highlight23 PH Breadcrumbs17 | ||
| Primary Goal | Enhance Visual Navigation & User Engagement | Improve SEO through Breadcrumb Schema |
Primary Goal KOBU ‑ Menu HighlightEnhance Visual Navigation & User Engagement PH BreadcrumbsImprove SEO through Breadcrumb Schema | ||
| Menu Style | Circle/Square Thumbnail Menus (Social Media Style) | Standard Breadcrumb Navigation |
Menu Style KOBU ‑ Menu HighlightCircle/Square Thumbnail Menus (Social Media Style) PH BreadcrumbsStandard Breadcrumb Navigation | ||
| Target Audience | Merchants prioritizing visually appealing user experience. | Merchants prioritizing SEO and structured data. |
Target Audience KOBU ‑ Menu HighlightMerchants prioritizing visually appealing user experience. PH BreadcrumbsMerchants prioritizing SEO and structured data. | ||
| SEO Impact | Indirect (improved user engagement may boost SEO) | Direct (implements JSON-LD schema for SEO) |
SEO Impact KOBU ‑ Menu HighlightIndirect (improved user engagement may boost SEO) PH BreadcrumbsDirect (implements JSON-LD schema for SEO) | ||
| Mobile Support | Yes, supports mobile menu navigation bar. | Implied, but not explicitly stated as a mobile-first feature. |
Mobile Support KOBU ‑ Menu HighlightYes, supports mobile menu navigation bar. PH BreadcrumbsImplied, but not explicitly stated as a mobile-first feature. | ||
| Customization | Comprehensive design options (gap, width, margin, CSS) | Numerous config options for breadcrumb navigation. |
Customization KOBU ‑ Menu HighlightComprehensive design options (gap, width, margin, CSS) PH BreadcrumbsNumerous config options for breadcrumb navigation. | ||
Our Verdict
For Shopify merchants seeking to create a visually engaging and interactive navigation experience, particularly one that mirrors the familiarity of social media stories, KOBU ‑ Menu Highlight is the more suitable choice. It prioritizes aesthetics and user experience, aiming to reduce bounce rates and improve conversions through visually appealing menus. The focus is on creating menus that drive internal conversions through better navigation within the site.
However, merchants primarily concerned with improving their store's SEO through structured data and clear breadcrumb navigation should opt for PH Breadcrumbs. Its strength lies in automatically generating breadcrumb navigation with JSON+LD schema, making it easier for search engines to understand the site's structure and improve organic search rankings. This is a great solution for merchants who have little time to implement an SEO solution.
Common Questions
Which app is easier to set up for a beginner?
PH Breadcrumbs seems to emphasize ease of setup with global settings, suggesting a potentially quicker initial configuration. However, KOBU's description doesn't indicate significant difficulty in setup, so it is unclear which is actually easier in practice.
Can both apps be used simultaneously?
Yes, theoretically. They address different aspects of navigation. KOBU enhances the user's visual navigation, while PH Breadcrumbs focuses on the structural and SEO aspects of navigation. However, ensure there is no redundancy or conflict in how navigation is presented to users.
Which app is better for large product catalogs?
KOBU ‑ Menu Highlight may be more beneficial for showcasing specific collections or product categories within a large catalog through visually appealing menus. It allows for visual categorization. PH Breadcrumbs benefits very large product catalogs, because search engines can understand the site structure more easily.
Does either app offer analytics or reporting?
Neither app description explicitly mentions analytics or reporting capabilities.
Which app is better for a mobile-first store?
KOBU ‑ Menu Highlight's specific mention of supporting a mobile menu navigation bar suggests it is well-suited for mobile-first stores. PH Breadcrumbs doesn't explicitly mention mobile optimization beyond the implication that it's responsive.
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