KOBU ‑ Menu Highlight vs Wizzy AI Search & Filterfor Shopify (2026)
KOBU ‑ Menu Highlight and Wizzy AI Search & Filter both aim to improve navigation and user experience on Shopify stores but approach it from different angles. KOBU focuses on visual menu presentation, offering features like circle and square menus reminiscent of social media interfaces to highlight specific products, collections, or links. This is aimed at enhancing product discoverability and potentially reducing bounce rates through visually appealing, easily navigable menus. Wizzy, conversely, centers on enhancing search functionality with AI-powered search, filtering, and product discovery tools. It facilitates advanced filtering options and AI-driven search suggestions to improve product findability, specifically addressing scenarios where customers know what they want or need more advanced filtering options.
At a Glance
KOBU ‑ Menu Highlight
23 reviews
Wizzy AI Search & Filter
34 reviews
Detailed Overview
KOBU ‑ Menu Highlight
Menu for featuring products, collections or links to improve visibility and accessibility
Key Features
- Display menu on mobile or desktop or both. Support mobile menu navigation bar
- Create multiple menu groups for different product types or collections
- Comprehensive design options to adjust menu gap, width, margin and custom css
- Menu badge for circle menu to highlight new or collection on sales
- Support multiple languages
Wizzy AI Search & Filter
Enhance your conversion rate with Advanced AI Powered Search, Filter & Product Discovery tools
Key Features
- Full text contextual search, understands users intent to show relevant products
- Shows Recent Search Terms, Trending Searches, Visual Swatches and Blog Search
- Unlimited custom filters & Show Individual Variants on Search & Collection Pages
- Search by Colors, Size, Variations, Description, Tags, Metafields, SKU, barcode.
- Implements fast search and filters without hampering store's page insights score
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating KOBU ‑ Menu Highlight5/5 Wizzy AI Search & Filter5/5 | ||
| Reviews | 23 | 34 |
Reviews KOBU ‑ Menu Highlight23 Wizzy AI Search & Filter34 | ||
| Core Functionality | Visual Menu Design & Presentation | AI-Powered Search & Filtering |
Core Functionality KOBU ‑ Menu HighlightVisual Menu Design & Presentation Wizzy AI Search & FilterAI-Powered Search & Filtering | ||
| Key Benefit | Improved Visual Navigation, Reduced Bounce Rate | Enhanced Product Discovery, Higher Conversion Rate |
Key Benefit KOBU ‑ Menu HighlightImproved Visual Navigation, Reduced Bounce Rate Wizzy AI Search & FilterEnhanced Product Discovery, Higher Conversion Rate | ||
| Target Merchant | Stores prioritizing visual product showcasing and social media-like navigation | Stores with large catalogs needing robust search and filtering capabilities |
Target Merchant KOBU ‑ Menu HighlightStores prioritizing visual product showcasing and social media-like navigation Wizzy AI Search & FilterStores with large catalogs needing robust search and filtering capabilities | ||
| Customization | Comprehensive design options (menu gap, width, margin, custom CSS) | Unlimited custom filters & keyword redirects |
Customization KOBU ‑ Menu HighlightComprehensive design options (menu gap, width, margin, custom CSS) Wizzy AI Search & FilterUnlimited custom filters & keyword redirects | ||
| Languages Supported | Multiple Languages | Not specified |
Languages Supported KOBU ‑ Menu HighlightMultiple Languages Wizzy AI Search & FilterNot specified | ||
| Mobile Optimization | Supports mobile menu navigation bar | Implements fast search and filters without hampering store's page insights score (implies mobile optimization) |
Mobile Optimization KOBU ‑ Menu HighlightSupports mobile menu navigation bar Wizzy AI Search & FilterImplements fast search and filters without hampering store's page insights score (implies mobile optimization) | ||
| Specific Features | Menu badge for highlighting new or on-sale collections | Visual swatches, recent & trending searches, blog search |
Specific Features KOBU ‑ Menu HighlightMenu badge for highlighting new or on-sale collections Wizzy AI Search & FilterVisual swatches, recent & trending searches, blog search | ||
Our Verdict
Choosing between KOBU ‑ Menu Highlight and Wizzy AI Search & Filter depends on the specific needs of your Shopify store. If you aim to improve visual appeal and offer a more intuitive, social media-like browsing experience for your customers, KOBU is the better choice. It excels in making key product categories or featured items immediately accessible through visually engaging menus. However, if your store has a large inventory or complex product attributes, Wizzy offers a superior solution with its AI-powered search, robust filtering capabilities, and ability to understand user intent, facilitating quicker and more accurate product discovery. For merchants focused on improving search conversion and reducing customer frustration, Wizzy is the clear winner.
Common Questions
Which app is better for a store with a limited product selection?
KOBU ‑ Menu Highlight is likely better for stores with a limited product selection, as it emphasizes visual presentation and can effectively showcase a smaller number of key items or collections.
Does either app support personalized recommendations?
The information provided for Wizzy AI Search & Filter implies curated recommendations, specifically mentioning turning 404 pages into conversion opportunities through suggested products. KOBU ‑ Menu Highlight description does not mention personalized recommendations.
Which app has a greater focus on improving the mobile shopping experience?
Both apps focus on mobile optimization. KOBU explicitly mentions supporting mobile menu navigation bars, while Wizzy ensures fast search and filters without impacting page insights score, suggesting mobile performance considerations. The better choice depends on whether visual menu presentation or search functionality is deemed more crucial for the specific mobile user experience.
Is one app easier to set up and configure than the other?
Without user reviews directly comparing ease of setup, it's difficult to say definitively. However, KOBU ‑ Menu Highlight, with its focus on visual design, might require more manual configuration to achieve the desired look and feel. Wizzy AI Search & Filter, leveraging AI, might automate some aspects of configuration but require more effort in training the AI and setting up custom filters.
Which app is likely to have a bigger impact on SEO?
Wizzy AI Search & Filter is more likely to have a direct impact on SEO. Enhanced search and filtering can improve internal linking and user engagement metrics (time on site, bounce rate), which are factors influencing search engine rankings. While KOBU can improve the user experience, its direct impact on SEO is likely less pronounced.
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