KOBU ‑ Menu Highlight and XCloud Search & Product Filter both aim to improve navigation on Shopify stores, but they tackle the problem from different angles. KOBU focuses on visual menu enhancements, offering Instagram stories-like navigation to highlight specific products, collections, or pages. Its strength lies in its design options and language support, targeting merchants seeking a visually appealing and multilingual menu system to guide customers and reduce bounce rates. XCloud Search & Product Filter, on the other hand, prioritizes search functionality and product discovery through advanced filtering and search result optimization. XCloud focuses on enhancing existing collection pages without requiring theme changes, making it easier to integrate. It aims to improve product discovery by incorporating features like bestseller prioritization and search analytics. It is targeted towards merchants who have a large product catalog and need to improve their search and filtering capabilities to increase conversion rates and customer satisfaction. The apps provide overlapping but distinct features in the 'Search and navigation' and 'Navigation and menus' categories.
23 reviews
508 reviews
Menu for featuring products, collections or links to improve visibility and accessibility
Modernize your search & filter. Better product discovery boosts sales and enhances customer loyalty.
| Rating | 5/5 | 4.8/5 |
Rating KOBU ‑ Menu Highlight5/5 XCloud Search & Product Filter4.8/5 | ||
| Reviews | 23 | 508 |
Reviews KOBU ‑ Menu Highlight23 XCloud Search & Product Filter508 | ||
| Primary Function | Visual Menu Enhancement | Search & Filter Optimization |
Primary Function KOBU ‑ Menu HighlightVisual Menu Enhancement XCloud Search & Product FilterSearch & Filter Optimization | ||
| Target Merchant | Those prioritizing visual appeal and easy navigation for featured items | Those with large catalogs needing advanced search and filtering |
Target Merchant KOBU ‑ Menu HighlightThose prioritizing visual appeal and easy navigation for featured items XCloud Search & Product FilterThose with large catalogs needing advanced search and filtering | ||
| Key Benefit | Eye-catching navigation, reduces bounce rate | Improved product discovery, increased sales conversion |
Key Benefit KOBU ‑ Menu HighlightEye-catching navigation, reduces bounce rate XCloud Search & Product FilterImproved product discovery, increased sales conversion | ||
| Integration | Integrates with 2.0 themes, adding menu sections | Retains existing collection page design, no theme changes required |
Integration KOBU ‑ Menu HighlightIntegrates with 2.0 themes, adding menu sections XCloud Search & Product FilterRetains existing collection page design, no theme changes required | ||
| Customization | Comprehensive design options (gap, width, margin, custom CSS) | Customizable filters for search and collection pages |
Customization KOBU ‑ Menu HighlightComprehensive design options (gap, width, margin, custom CSS) XCloud Search & Product FilterCustomizable filters for search and collection pages | ||
| Language Support | Supports multiple languages | Not explicitly mentioned |
Language Support KOBU ‑ Menu HighlightSupports multiple languages XCloud Search & Product FilterNot explicitly mentioned | ||
For merchants prioritizing a visually engaging and easy-to-navigate menu system, especially those catering to a multilingual audience and wanting to highlight specific products or collections, KOBU ‑ Menu Highlight is the better choice. Its Instagram-like story format can significantly improve user experience and guide them to key items.
However, if the primary goal is to enhance product discovery within a large product catalog, streamline search functionality, and optimize search results for improved conversions, XCloud Search & Product Filter is the superior option. Its focus on advanced filtering, bestseller prioritization, and search analytics provides a more data-driven approach to improving the customer journey from search to purchase.
XCloud likely offers a simpler setup due to its claim of retaining existing collection page design and functionality, not requiring theme changes. KOBU requires adding menu sections to the theme.
KOBU ‑ Menu Highlight might be more beneficial for smaller catalogs, as it emphasizes visual presentation and highlighting specific products or collections, which is more effective when there are fewer items to browse.
XCloud Search & Product Filter is better for stores with numerous product options and variants, as its filtering capabilities allow customers to narrow down their choices effectively.
Based on the information provided, KOBU ‑ Menu Highlight does not explicitly offer the ability to prioritize certain products in search results. This feature is mentioned only for XCloud Search & Product Filter.
XCloud Search & Product Filter offers search analytics to understand how customers are using the search function, providing valuable data insights. KOBU does not mention any data analytics capabilities.
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