Koin Cashback & Store Credit vs Swish (formerly Wishlist King)for Shopify (2026)
Koin Cashback & Store Credit and Swish (formerly Wishlist King) both aim to enhance customer loyalty on Shopify, but they approach it from fundamentally different angles. Koin focuses on rewarding customer actions with store credit, positioning itself as a tool to boost retention, repeat purchases, and profit margins through cashback and reward programs. It leverages native Shopify store credit, making it potentially easier to manage within the Shopify ecosystem. Koin caters especially to merchants seeking direct, quantifiable loyalty rewards. Swish, on the other hand, concentrates on wishlist functionality to nurture customer engagement and drive conversions. It allows customers to track desired products, promoting future purchases through personalized notifications and advanced analytics. Swish appeals to a broader audience, particularly those prioritizing improved customer shopping journeys and data-driven insights into product interest. The free setup and customization service across all plans offered by Swish indicates a focus on ease of use and seamless integration with various Shopify themes. While Koin uses store credit as the primary loyalty mechanism, Swish relies on wishlist data to inform marketing and customer engagement strategies. Consequently, Koin is more suited for businesses seeking direct cashback and reward program features, while Swish is better for those wanting to harness the power of wishlists for enhanced engagement and conversion.
At a Glance
Koin Cashback & Store Credit
57 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Koin Cashback & Store Credit
Use native Store Credit to set cashback and rewards for any customer action that drives retention.
Key Features
- Set cashback rates by product/order, for D2C customers or B2B company locations
- Automate with pre-built Shopify Flow templates or create your own
- Bulk or single edit (credit/debit) store credit from customer accounts
- Promote rewards with widgets and send automated emails for store credit issuance
- Track and manage store credit effortlessly with intuitive dashboard
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Koin Cashback & Store Credit5/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 57 | 273 |
Reviews Koin Cashback & Store Credit57 Swish (formerly Wishlist King)273 | ||
| Primary Function | Cashback & Store Credit Rewards | Wishlist Management & Engagement |
Primary Function Koin Cashback & Store CreditCashback & Store Credit Rewards Swish (formerly Wishlist King)Wishlist Management & Engagement | ||
| Loyalty Mechanism | Shopify-Native Store Credit | Wishlist Data & Personalized Notifications |
Loyalty Mechanism Koin Cashback & Store CreditShopify-Native Store Credit Swish (formerly Wishlist King)Wishlist Data & Personalized Notifications | ||
| Target Merchant | Businesses Seeking Direct Loyalty Rewards Programs | Businesses Seeking Enhanced Customer Shopping Journeys and Engagement via Wishlists |
Target Merchant Koin Cashback & Store CreditBusinesses Seeking Direct Loyalty Rewards Programs Swish (formerly Wishlist King)Businesses Seeking Enhanced Customer Shopping Journeys and Engagement via Wishlists | ||
| Integration Focus | Shopify Flow Templates | Klaviyo, GA4, Meta Integrations |
Integration Focus Koin Cashback & Store CreditShopify Flow Templates Swish (formerly Wishlist King)Klaviyo, GA4, Meta Integrations | ||
| Customization & Setup | Not explicitly mentioned | Free setup & customisation service |
Customization & Setup Koin Cashback & Store CreditNot explicitly mentioned Swish (formerly Wishlist King)Free setup & customisation service | ||
| Key Benefit | Boosting repeat purchases and profit margins | Driving conversion and customer satisfaction |
Key Benefit Koin Cashback & Store CreditBoosting repeat purchases and profit margins Swish (formerly Wishlist King)Driving conversion and customer satisfaction | ||
Our Verdict
For merchants seeking a straightforward and easily manageable cashback and rewards program using Shopify's native store credit functionality, Koin Cashback & Store Credit is the better choice. Its focus on direct rewards and ease of use within the Shopify ecosystem makes it ideal for quickly implementing a loyalty program. Furthermore, the ability to target D2C or B2B customers differently makes it useful for a variety of business types.
However, if a merchant wants a more comprehensive approach to customer engagement and insights into product interest, Swish (formerly Wishlist King) is preferable. The wishlist functionality, combined with powerful integrations and free customization services, offers a more sophisticated way to nurture customer relationships and drive conversions. The higher number of reviews also suggest a more mature product with a larger user base, though both apps boast excellent ratings. Swish allows for a far more complete solution, as it targets customer shopping journeys directly, with all the needed integrations ready out of the box.
Common Questions
Which app is easier to set up and use?
While both apps aim for ease of use, Swish offers a 'Free setup & customisation service', suggesting it may be easier for merchants with less technical expertise to get started. Koin relies on Shopify Flow templates for automation, which may require some familiarity with the Shopify platform.
Which app is better for B2B businesses on Shopify Plus?
Koin explicitly mentions the ability to 'apply store credit to D2C customers or B2B company locations on Shopify Plus,' making it a more targeted solution for B2B businesses seeking to reward specific company locations.
Does Swish offer reward points?
No, Swish doesn't offer reward points. Its focus is primarily on wishlists and the data they provide, which in turn drives conversion. Koin Cashback & Store Credit offers store credit, which is similar to points.
Can Koin integrate with marketing automation platforms?
Koin lets you 'Promote rewards with widgets and send automated emails for store credit issuance,' but doesn't explicitly state integration with specific marketing automation platforms other than through Shopify Flow. Swish integrates with Klaviyo for marketing automation.
Which app is better for a store with a large catalog?
Swish may be better suited for a store with a large catalog because wishlists help customers keep track of desired products. The 'advanced analytics and wishlist curation' features of Swish will likely provide valuable insights into popular products and customer preferences that are difficult to spot in large catalogs.
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