Konvo: AI Support & Marketing vs WAX: marketing on WhatsAppfor Shopify (2026)
Konvo: AI Support & Marketing and WAX: marketing on WhatsApp both aim to enhance customer engagement and drive sales through conversational commerce on Shopify. Konvo positions itself as a comprehensive AI solution, encompassing support automation, product recommendations, and marketing campaigns across multiple channels like WhatsApp, LiveChat, and CRMs. WAX, on the other hand, focuses specifically on WhatsApp marketing, providing tools for creating campaigns, automated flows, and direct customer chat. While both apps share the goal of boosting revenue, their approach and scope differ significantly, influencing the ideal merchant profile for each.
At a Glance
Konvo: AI Support & Marketing
10 reviews
WAX: marketing on WhatsApp
41 reviews
Detailed Overview
Konvo: AI Support & Marketing
Conversational AI for eCommerce. Automate support, boost sales & engage customers 24/7 with AI.
Key Features
- Order Management: Live tracking, order edits & seamless shipping updates.
- Product Recommendations: AI guides customers to the right product every time
- Broadcasts & Flows: AI-powered campaigns & automations designed to engage.
- Multichannel AI: Connect WhatsApp, LiveChat & CRMs to unify customer interaction
WAX: marketing on WhatsApp
Improve sales and customer experience on WhatsApp with marketing campaigns and automated flows.
Key Features
- Create engaging marketing campaigns easily and send them at the right time
- Build automated customer journeys thanks to our conversational flow builder
- Chat seamlessly with customers and link your inbox to support tools
- Track performance and optimize the results of your campaigns and automations
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Konvo: AI Support & Marketing5/5 WAX: marketing on WhatsApp5/5 | ||
| Reviews | 10 | 41 |
Reviews Konvo: AI Support & Marketing10 WAX: marketing on WhatsApp41 | ||
| Primary Channel | Multichannel (WhatsApp, LiveChat, CRMs) | |
Primary Channel Konvo: AI Support & MarketingMultichannel (WhatsApp, LiveChat, CRMs) WAX: marketing on WhatsAppWhatsApp | ||
| Core Focus | Comprehensive AI-powered support & marketing | WhatsApp Marketing & Automation |
Core Focus Konvo: AI Support & MarketingComprehensive AI-powered support & marketing WAX: marketing on WhatsAppWhatsApp Marketing & Automation | ||
| AI Integration | Extensive (Product recommendations, campaign automation) | Flow Builder (conversational marketing) |
AI Integration Konvo: AI Support & MarketingExtensive (Product recommendations, campaign automation) WAX: marketing on WhatsAppFlow Builder (conversational marketing) | ||
| Order Management Features | Yes (live tracking, edits, shipping updates) | No |
Order Management Features Konvo: AI Support & MarketingYes (live tracking, edits, shipping updates) WAX: marketing on WhatsAppNo | ||
| Marketing Focus | Broadcasts & Flows | Campaigns and Automated Flows |
Marketing Focus Konvo: AI Support & MarketingBroadcasts & Flows WAX: marketing on WhatsAppCampaigns and Automated Flows | ||
| Target Merchant | Merchants needing broad customer support automation and personalized recommendations | Merchants prioritizing WhatsApp marketing and customer retention |
Target Merchant Konvo: AI Support & MarketingMerchants needing broad customer support automation and personalized recommendations WAX: marketing on WhatsAppMerchants prioritizing WhatsApp marketing and customer retention | ||
| GDPR Compliance | Not Explicitly Mentioned | Explicitly Mentioned |
GDPR Compliance Konvo: AI Support & MarketingNot Explicitly Mentioned WAX: marketing on WhatsAppExplicitly Mentioned | ||
Our Verdict
For merchants seeking a holistic AI solution to automate customer support, personalize product recommendations, and manage customer interactions across multiple channels, Konvo: AI Support & Marketing presents a compelling option. Its AI-driven capabilities extend beyond marketing, encompassing order management and providing a unified view of customer interactions. In contrast, WAX: marketing on WhatsApp is ideal for merchants who are specifically focused on leveraging WhatsApp for marketing and customer retention. Its emphasis on campaign creation, automated flows, and direct customer chat provides a specialized toolkit for maximizing the potential of WhatsApp as a revenue-generating channel. While Konvo aims for broad functionality, WAX offers a more laser-focused approach, which could be preferable for businesses already heavily invested in WhatsApp communication.
Common Questions
What are the key differences between Konvo and WAX?
Konvo offers a broader AI-powered platform covering support, marketing, and product recommendations across multiple channels. WAX specializes in WhatsApp marketing and automation.
Which app is better for small businesses?
If the small business wants a single channel strategy focused on whatsapp, WAX. If they want broader support and marketing automated with AI, Konvo
Does Konvo support GDPR compliance?
The description doesn't explicitly mention GDPR compliance, so further investigation is recommended.
Can both apps help with abandoned cart recovery?
WAX explicitly mentions abandoned cart recovery. Konvo doesn't mention it directly, but its automated flows might be capable of this with customization.
Which app offers better order management capabilities?
Konvo offers superior order management capabilities, including live tracking, order edits, and seamless shipping updates, which are absent in WAX.
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