LangShop AI Language Translate vs Langwill：AI Language Translatefor Shopify (2026)
LangShop AI Language Translate and Langwill：AI Language Translate are both highly-rated Shopify apps designed to help merchants expand globally by translating their stores into multiple languages and currencies. Both apps leverage AI translation engines (GPT-4, DeepL, Google Cloud) and offer editing capabilities. LangShop emphasizes comprehensive translation management, including dynamic content, metafields, apps, and custom rules for maintaining brand voice. Langwill, formerly ETranslate, prioritizes ease of use with automatic currency conversion and geolocation-based content adjustment. Both support multilingual SEO, but LangShop explicitly mentions integration with Shopify Markets and a focus on RTL languages and 24/7 live chat support, while Langwill highlights image translation and selector customization.
At a Glance
LangShop AI Language Translate
431 reviews
Langwill：AI Language Translate
601 reviews
Detailed Overview
LangShop AI Language Translate
Translate your store with auto translation (AI-powered), human edits & rule-based customization.
Key Features
- Unlimited words: worry-free store translations with predictable pricing.
- AI Store translation: powered by OpenAI, DeepL Pro, Google Cloud Translation.
- Glossary & content rules: keep translations consistent across your store.
- Translate dynamic elements: banners, popups, checkout, 3rd-party apps.
- Custom language & currency switcher: sell globally with geolocation.
Langwill：AI Language Translate
Translate your store into 138 languages and auto-convert currencies to grow sales worldwide.
Key Features
- AI translation: Translated by GPT-4, DeepL, or Google-with full editing control.
- Real-time currency conversion: Auto-convert currency based on real-time rates.
- Geolocation: Auto-redirect language and currency based on customer location.
- Multilingual SEO: Translate meta tags and URLs to follow Google best practices.
- Translate images and customize selector for a seamless multilingual experience.
Feature Comparison
| Rating | 4.6/5 | 4.6/5 |
Rating LangShop AI Language Translate4.6/5 Langwill：AI Language Translate4.6/5 | ||
| Reviews | 431 | 601 |
Reviews LangShop AI Language Translate431 Langwill：AI Language Translate601 | ||
| AI Translation Engines | ChatGPT-4, DeepL Pro, Google Cloud | GPT-4, DeepL, Google |
AI Translation Engines LangShop AI Language TranslateChatGPT-4, DeepL Pro, Google Cloud Langwill：AI Language TranslateGPT-4, DeepL, Google | ||
| Dynamic Content Translation | Banners, popups, checkout, 3rd-party apps, metafields | Not explicitly mentioned, but implied through 'automatic translation' |
Dynamic Content Translation LangShop AI Language TranslateBanners, popups, checkout, 3rd-party apps, metafields Langwill：AI Language TranslateNot explicitly mentioned, but implied through 'automatic translation' | ||
| Currency Conversion | Custom language & currency switcher with geolocation | Real-time currency conversion with geolocation |
Currency Conversion LangShop AI Language TranslateCustom language & currency switcher with geolocation Langwill：AI Language TranslateReal-time currency conversion with geolocation | ||
| SEO Features | Multilingual SEO management, translates URLs | Translate meta tags and URLs, SEO-friendly translations |
SEO Features LangShop AI Language TranslateMultilingual SEO management, translates URLs Langwill：AI Language TranslateTranslate meta tags and URLs, SEO-friendly translations | ||
| Additional Integrations/Features | Shopify Markets integration, RTL language support, Glossary & content rules, 24/7 live chat support | Image translation, selector customization |
Additional Integrations/Features LangShop AI Language TranslateShopify Markets integration, RTL language support, Glossary & content rules, 24/7 live chat support Langwill：AI Language TranslateImage translation, selector customization | ||
| Focus | Comprehensive translation management, custom rules, brand voice | Ease of use, automatic adjustments based on location |
Focus LangShop AI Language TranslateComprehensive translation management, custom rules, brand voice Langwill：AI Language TranslateEase of use, automatic adjustments based on location | ||
Our Verdict
For merchants who require granular control over translations, need to translate a wide range of dynamic content including metafields and app content, and value comprehensive support and Shopify Markets integration, LangShop AI Language Translate is likely the better choice. Its focus on custom rules and brand voice consistency makes it suitable for businesses with specific brand guidelines. On the other hand, Langwill：AI Language Translate is ideal for merchants prioritizing a seamless and automated experience, particularly regarding currency conversion and location-based content adjustments. If ease of use and automatic functionality are paramount, and image translation is a key requirement, Langwill would be the preferred option.
Common Questions
Which app offers a wider range of dynamic content translation?
LangShop explicitly lists metafields, banners, popups, checkout, and 3rd-party apps in its dynamic content translation capabilities. While Langwill implies dynamic content translation through automation, it does not specifically list as many types.
Which app has better customer support?
LangShop highlights 24/7 live chat support, suggesting a more robust support system. Langwill does not explicitly mention its support availability.
Which app focuses more on brand voice consistency?
LangShop highlights the ability to set custom translation rules and maintain brand voice, while Langwill focuses more on ease of editing. Therefore, LangShop is more geared towards ensuring consistency with brand guidelines.
Which app is easier to use for real-time currency conversion?
Langwill emphasizes its real-time currency conversion feature, automatically converting currency based on current rates. While LangShop offers a custom currency switcher, Langwill seems to automate the process more directly.
Which app has more reviews, suggesting greater adoption?
Langwill：AI Language Translate has 601 reviews, compared to LangShop's 431. This suggests a larger user base and potentially more established track record, although both apps maintain the same rating.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store