LC | Easy Account Creation and Persistent Cart - Sync Devices target different aspects of customer retention and conversion on a Shopify store. LC focuses on streamlining the account creation process, specifically on the Thank You page for all merchants and during checkout for Shopify Plus users. It aims to reduce friction in the signup process, allowing customers to create accounts without redirects. Persistent Cart, on the other hand, addresses cart abandonment due to cross-device shopping. It recovers carts seamlessly when customers switch between devices, without relying on disruptive email reminders or pop-ups. LC aims to increase account creation rates and gather valuable customer data through a simplified signup process, featuring options like DOB data capture. Persistent Cart prioritizes preventing lost sales and boosting AOV by ensuring customers' carts are preserved across devices. While both apps fall under the broad category of 'Customer Loyalty', they tackle distinct problems: account signup versus cart recovery across devices. Choosing between them hinges on whether the merchant prioritizes growing their registered user base with minimal friction or maximizing conversion rates by retaining carts for multi-device shoppers. Although both serve to boost retention, Easy Account Creation is geared toward data capture and building a registered customer base, while Persistent Cart focuses on immediate sales recovery by removing the frustration of lost carts. It is also worth noting that Easy Account Creation is partly aimed at Shopify Plus merchants, while Persistent Cart does not specify a target merchant size.
4 reviews
44 reviews
Frictionless account creation on Thank You page & Plus Checkout.
Recover carts upon device switch WITHOUT annoying emails to increase conversions and order value
| Rating | 5/5 | 4.9/5 |
Rating LC | Easy Account Creation5/5 Persistent Cart ‑ Sync Devices4.9/5 | ||
| Reviews | 4 | 44 |
Reviews LC | Easy Account Creation4 Persistent Cart ‑ Sync Devices44 | ||
| Focus | Streamlined Account Creation | Persistent Shopping Cart Across Devices |
Focus LC | Easy Account CreationStreamlined Account Creation Persistent Cart ‑ Sync DevicesPersistent Shopping Cart Across Devices | ||
| Target User | All Merchants (Plus Checkout option) | All Merchants |
Target User LC | Easy Account CreationAll Merchants (Plus Checkout option) Persistent Cart ‑ Sync DevicesAll Merchants | ||
| Key Feature | Zero-Redirect Signup | Cart Recovery Without Annoying Emails |
Key Feature LC | Easy Account CreationZero-Redirect Signup Persistent Cart ‑ Sync DevicesCart Recovery Without Annoying Emails | ||
| Value Proposition | Boost Account Conversions & Customer Data | Increase Conversions, AOV & Customer Retention |
Value Proposition LC | Easy Account CreationBoost Account Conversions & Customer Data Persistent Cart ‑ Sync DevicesIncrease Conversions, AOV & Customer Retention | ||
| Ease of Use | Simple Activation Workflow | 1-Click Install & Setup |
Ease of Use LC | Easy Account CreationSimple Activation Workflow Persistent Cart ‑ Sync Devices1-Click Install & Setup | ||
| Signup Location | Thank You Page / Plus Checkout | Background - Seamless |
Signup Location LC | Easy Account CreationThank You Page / Plus Checkout Persistent Cart ‑ Sync DevicesBackground - Seamless | ||
For Shopify Plus merchants wanting to maximize account signups at checkout and those generally looking to streamline the account creation process with minimal friction on the thank you page, LC | Easy Account Creation is a strong choice. Its zero-redirect signup and DOB capture features are valuable for growing a registered customer base and gathering customer data. However, the low number of reviews compared to Persistent Cart should be considered.
Persistent Cart - Sync Devices is better suited for merchants wanting to address cart abandonment resulting from cross-device shopping. Its seamless cart recovery and emphasis on avoiding annoying emails or popups make it an attractive option for improving conversion rates and increasing average order value. The higher number of reviews also provides more social proof. If cart abandonment across devices is a known pain point, Persistent Cart is the clear winner.
According to the descriptions, Persistent Cart boasts a '1-click install and setup,' suggesting a slightly simpler initial setup compared to LC | Easy Account Creation's 'simple activation workflow'.
LC | Easy Account Creation allows you to optionally collect date of birth (DOB) data, directly supporting customer segmentation efforts. Persistent Cart focuses on retaining cart data, but doesn't explicitly mention additional data collection capabilities.
LC | Easy Account Creation specifically mentions 'Plus Checkout Integration,' making it the better choice for Shopify Plus merchants looking to capture accounts directly within the checkout flow.
Persistent Cart - Sync Devices directly addresses cart abandonment caused by customers switching devices. LC | Easy Account Creation does not directly address cart abandonment.
Persistent Cart - Sync Devices has significantly more reviews (44) than LC | Easy Account Creation (4), indicating more users have tried and reviewed the app. This provides more social proof that Persistent Cart works as advertised, even though LC has a perfect 5/5 rating.
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