Linnworks vs Workflow Automation—React Flowfor Shopify (2026)
Linnworks and Workflow Automation—React Flow both operate within the Operations and Workflow automation categories on the Shopify app store, but cater to vastly different needs and scales. Linnworks positions itself as a comprehensive, enterprise-level solution aiming to be the central hub for all commerce operations, focusing on inventory management, order processing, and multi-channel sales. Its strengths lie in its breadth of integrations (100+), centralized data visibility, and focus on simplifying large-scale commerce operations. Workflow Automation—React Flow, on the other hand, offers a more targeted approach, concentrating on automating specific workflows related to order fulfillment, customer management, and marketing. Its key advantage is its intuitive workflow builder and integration with tools like Mailchimp and Slack, enabling merchants to automate various tasks without extensive technical expertise.
At a Glance
Linnworks
2 reviews
Workflow Automation—React Flow
168 reviews
Detailed Overview
Linnworks
Power your entire commerce operation from a single platform.
Key Features
- One single source of truth across all inventory, warehouse and order management
- Easy access to a rich partner ecosystem including key sales channels integration
- A team dedicated to simplifying and improving your commerce operations
Workflow Automation—React Flow
Easy way to automate order fulfillment, customer tagging, discount functions, email marketing, etc.
Key Features
- Build powerful Shopify flow automations with custom workflow builder
- Manage refunds, credits, alerts, and fulfillment using smart automation rules
- Connect Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets, and more
- Schedule tasks with flexible delays, triggers, and conditional steps
- Generate checkout discounts, shipping, payment & validation Shopify functions
Feature Comparison
| Rating | 1.4/5 | 5/5 |
Rating Linnworks1.4/5 Workflow Automation—React Flow5/5 | ||
| Reviews | 2 | 168 |
Reviews Linnworks2 Workflow Automation—React Flow168 | ||
| Focus | Omnichannel commerce operations | Specific workflow automations |
Focus LinnworksOmnichannel commerce operations Workflow Automation—React FlowSpecific workflow automations | ||
| Target Merchant | Larger omnichannel retailers | Small to medium-sized businesses |
Target Merchant LinnworksLarger omnichannel retailers Workflow Automation—React FlowSmall to medium-sized businesses | ||
| Key Features | Inventory, order, and warehouse management | Order fulfillment, customer tagging, discount functions |
Key Features LinnworksInventory, order, and warehouse management Workflow Automation—React FlowOrder fulfillment, customer tagging, discount functions | ||
| Integrations | 100+ sales channels and partners | Mailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets |
Integrations Linnworks100+ sales channels and partners Workflow Automation—React FlowMailchimp, Slack, Asana, Twilio, WhatsApp, Xero, Google Sheets | ||
| Value Proposition | Centralized control and scalability | Automation and efficiency for specific tasks |
Value Proposition LinnworksCentralized control and scalability Workflow Automation—React FlowAutomation and efficiency for specific tasks | ||
| Ease of use | Not explicitly stated, likely complex due to breadth | Custom workflow builder suggests relative ease of use |
Ease of use LinnworksNot explicitly stated, likely complex due to breadth Workflow Automation—React FlowCustom workflow builder suggests relative ease of use | ||
Our Verdict
For large, established omnichannel retailers grappling with managing multiple sales channels and complex inventory, Linnworks may seem appealing. However, the extremely low rating and minimal reviews should be a significant red flag. It should only be considered after extremely careful due diligence and perhaps contacting the two reviewers directly. Workflow Automation—React Flow is a better choice for smaller to medium-sized Shopify merchants seeking to automate specific tasks and improve efficiency in areas like order fulfillment, customer management, and marketing. Its excellent rating and numerous reviews indicate high customer satisfaction and reliability, making it a safer and more practical option for most Shopify users.
Common Questions
Which app is easier to set up and use?
Workflow Automation—React Flow is likely easier to set up and use due to its specific focus and workflow builder. Linnworks, with its broad range of features, would probably require more extensive configuration.
Which app is better for managing a large number of products?
Linnworks, with its focus on inventory management across multiple channels, should be theoretically better for managing a large number of products. However, its extremely poor rating makes it a highly risky choice.
Which app is more affordable?
Without pricing information, it's impossible to say. However, it's likely that Workflow Automation—React Flow offers more affordable plans for smaller businesses, while Linnworks may be geared towards larger enterprises.
Does Linnworks automate customer tagging like Workflow Automation—React Flow?
The description doesn't explicitly mention customer tagging. Linnworks focuses more on core commerce operations such as inventory and order management.
Which app has better customer support?
The limited number of reviews for Linnworks prevents drawing reliable conclusions about support. Workflow Automation—React Flow's high rating suggests potentially better customer support, but this can't be determined with certainty.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store