Littledata ‑ Google Analytics vs Mipler — Advanced Reportsfor Shopify (2026)
Littledata ‑ Google Analytics and Mipler — Advanced Reports are both highly-rated Shopify apps in the Analytics category, but they cater to vastly different needs. Littledata focuses on accurate Google Analytics 4 (GA4) reporting by providing server-side tracking, aiming to provide merchants with reliable attribution data and insights into their marketing campaigns. Its key strength lies in automatically fixing GA4 data discrepancies, especially for recurring orders, POS, and sales from external channels, without requiring complex Google Tag Manager setups. Mipler, on the other hand, is a powerful reporting engine within Shopify itself. It enables merchants to build custom reports and dashboards using a wide range of data points, including metafields and tags. Its strength lies in the flexibility of creating bespoke reports, exporting data, automating report delivery, and leveraging AI to assist with report creation. Mipler targets merchants who need advanced reporting capabilities and the ability to analyze data beyond standard GA4 metrics. It also provides shared reports to non-Shopify admins, which is a huge benefit for working with external teams.
At a Glance
Littledata ‑ Google Analytics
5 reviews
Mipler — Advanced Reports
492 reviews
Detailed Overview
Littledata ‑ Google Analytics
Fix your Google Analytics reporting in minutes. Then grow revenue by analyzing which campaigns work.
Key Features
- Accurate server-side tracking for all Shopify orders into Google Analytics
- See the whole customer journey in GA4 and connect every customer touchpoint
- Attribution Boost: see more revenue matched to marketing channels in GA4
- Quick setup: complete GA4 conversion tracking with no code or maintenance
- Gain real-time insights to optimize ad performance and drive store growth
Mipler — Advanced Reports
Easily build custom reports and dashboards with metrics to visualize any data from your store.
Key Features
- Real-time support: Let us create your custom reports for you.
- Safely share any report using public links, no need for Shopify admin access.
- Send report as attachments (CSV, Excel, or PDF) via scheduled emails.
- Gain comprehensive insights using tags, metafields, and note attributes.
- AI Assistant that helps create or adjust reports, and even add new columns.
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Littledata ‑ Google Analytics5/5 Mipler — Advanced Reports5/5 | ||
| Reviews | 5 | 492 |
Reviews Littledata ‑ Google Analytics5 Mipler — Advanced Reports492 | ||
| Focus | Accurate Google Analytics Reporting | Custom Reporting within Shopify |
Focus Littledata ‑ Google AnalyticsAccurate Google Analytics Reporting Mipler — Advanced ReportsCustom Reporting within Shopify | ||
| Tracking Method | Server-side tracking for GA4 | Data extracted from Shopify store |
Tracking Method Littledata ‑ Google AnalyticsServer-side tracking for GA4 Mipler — Advanced ReportsData extracted from Shopify store | ||
| Ease of Use | Automated setup, no code required | Customizable, may require some report building knowledge |
Ease of Use Littledata ‑ Google AnalyticsAutomated setup, no code required Mipler — Advanced ReportsCustomizable, may require some report building knowledge | ||
| Data Sources | Shopify + external channels (Amazon, TikTok Shop) | Shopify store data (metafields, tags, etc.) |
Data Sources Littledata ‑ Google AnalyticsShopify + external channels (Amazon, TikTok Shop) Mipler — Advanced ReportsShopify store data (metafields, tags, etc.) | ||
| Target Merchant | Merchants prioritizing accurate GA4 data for marketing attribution | Merchants needing in-depth custom reports and data analysis within Shopify |
Target Merchant Littledata ‑ Google AnalyticsMerchants prioritizing accurate GA4 data for marketing attribution Mipler — Advanced ReportsMerchants needing in-depth custom reports and data analysis within Shopify | ||
| Support | Not explicitly mentioned | Real-time support to create reports |
Support Littledata ‑ Google AnalyticsNot explicitly mentioned Mipler — Advanced ReportsReal-time support to create reports | ||
| AI Assistant | No mention | Report creation and adjustment |
AI Assistant Littledata ‑ Google AnalyticsNo mention Mipler — Advanced ReportsReport creation and adjustment | ||
Our Verdict
Littledata ‑ Google Analytics is the clear choice for merchants primarily concerned with fixing inaccurate data within their Google Analytics 4 account and obtaining reliable marketing attribution. It's a 'set-it-and-forget-it' solution that prioritizes data integrity in GA4, especially for subscriptions and multi-channel sales.
Mipler — Advanced Reports is better suited for merchants who require highly customizable reporting and want to analyze their Shopify store data beyond the capabilities of standard analytics platforms. It provides powerful tools for creating custom reports, analyzing trends, and extracting granular insights, especially if they need to work with external teams and share financial or tax information. The AI assistant and expert report creation support make it more accessible for merchants who may not have advanced reporting skills.
Common Questions
Which app is easier to set up?
Littledata ‑ Google Analytics boasts an automated setup, requiring no code. Mipler requires configuring reports.
Which app provides better support for external channels like Amazon?
Littledata specifically mentions tracking sales from external channels like Amazon and TikTok Shop within Google Analytics.
Which app is better for creating custom financial reports?
Mipler is specifically designed for creating custom reports, including financial, tax, and inventory reports.
Which app is better for understanding marketing attribution?
Littledata focuses on providing accurate marketing attribution data within Google Analytics 4.
Which app can help me find my best customers?
Mipler offers customer analysis reports and custom reports with metafields and tags, so it can help find and segment your customers.
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