Littledata ‑ Google Analytics vs Report Toaster: Custom Reportsfor Shopify (2026)
Littledata - Google Analytics and Report Toaster: Custom Reports are both Shopify analytics apps with perfect 5/5 ratings, but they serve distinctly different purposes. Littledata focuses on providing accurate and automated Google Analytics 4 (GA4) tracking, particularly for merchants struggling with data discrepancies and attribution. It aims to seamlessly integrate Shopify data into GA4, providing a clear view of the customer journey and marketing effectiveness, especially for recurring orders and sales from multiple channels. Report Toaster, on the other hand, offers powerful custom reporting capabilities directly within Shopify, giving merchants granular control over data analysis and the creation of tailored reports.
At a Glance
Littledata ‑ Google Analytics
5 reviews
Report Toaster: Custom Reports
194 reviews
Detailed Overview
Littledata ‑ Google Analytics
Fix your Google Analytics reporting in minutes. Then grow revenue by analyzing which campaigns work.
Key Features
- Accurate server-side tracking for all Shopify orders into Google Analytics
- See the whole customer journey in GA4 and connect every customer touchpoint
- Attribution Boost: see more revenue matched to marketing channels in GA4
- Quick setup: complete GA4 conversion tracking with no code or maintenance
- Gain real-time insights to optimize ad performance and drive store growth
Report Toaster: Custom Reports
Advanced reports, using real-time data that you can report, customize, automate, export, and share.
Key Features
- Start with one of our 130+ report templates to create and save better reports
- Export and download reports as PDF or CSV to share via email or analyze in Excel
- Scheduled reports for automated delivery via email, SMS or Slack
- Share live sales report and inventory report links with staff or third-parties
- Use multi-store reporting to report and compare data from multiple shops
Feature Comparison
| Rating | 5/5 | 5/5 |
Rating Littledata ‑ Google Analytics5/5 Report Toaster: Custom Reports5/5 | ||
| Reviews | 5 | 194 |
Reviews Littledata ‑ Google Analytics5 Report Toaster: Custom Reports194 | ||
| Focus | Accurate GA4 Tracking | Customizable Shopify Reports |
Focus Littledata ‑ Google AnalyticsAccurate GA4 Tracking Report Toaster: Custom ReportsCustomizable Shopify Reports | ||
| Data Source | Google Analytics | Shopify Data |
Data Source Littledata ‑ Google AnalyticsGoogle Analytics Report Toaster: Custom ReportsShopify Data | ||
| Key Benefit | Improved Attribution & Actionable GA4 Insights | Advanced Reporting Customization and Automation |
Key Benefit Littledata ‑ Google AnalyticsImproved Attribution & Actionable GA4 Insights Report Toaster: Custom ReportsAdvanced Reporting Customization and Automation | ||
| Target User | Merchants Relying on GA4 & Multi-Channel Sales | Merchants Needing Highly Customizable Reporting Solutions |
Target User Littledata ‑ Google AnalyticsMerchants Relying on GA4 & Multi-Channel Sales Report Toaster: Custom ReportsMerchants Needing Highly Customizable Reporting Solutions | ||
| Setup Complexity | Easy, Automated Setup | More Complex, Requires Report Building |
Setup Complexity Littledata ‑ Google AnalyticsEasy, Automated Setup Report Toaster: Custom ReportsMore Complex, Requires Report Building | ||
| Reporting Scope | Marketing Channel Performance & Customer Journey in GA4 | Comprehensive Shopify Store Data and Analytics |
Reporting Scope Littledata ‑ Google AnalyticsMarketing Channel Performance & Customer Journey in GA4 Report Toaster: Custom ReportsComprehensive Shopify Store Data and Analytics | ||
Our Verdict
Littledata is the clear choice for merchants who prioritize accurate and automated Google Analytics 4 tracking, especially those selling across multiple channels and seeking to understand marketing attribution. Its strength lies in simplifying GA4 reporting and providing actionable insights without requiring extensive technical knowledge. Report Toaster, however, excels for merchants who need advanced, highly customizable reports based directly on their Shopify data. If you need granular control over report creation, data filtering, and scheduling, and are comfortable with a steeper learning curve, Report Toaster is the more powerful option. Ultimately, the best choice depends on whether you're trying to fix your Google Analytics or create custom reports inside Shopify.
Common Questions
Which app is easier to set up?
Littledata boasts a 5-minute automated setup, making it significantly easier to implement compared to Report Toaster, which requires more manual report configuration.
Which app is better for understanding marketing attribution?
Littledata is specifically designed to improve attribution modeling in GA4, making it the better choice for understanding which marketing campaigns are driving revenue.
Can I export reports from both apps?
Report Toaster explicitly mentions exporting reports as PDF or CSV. Littledata focuses on getting data into GA4, where you can then export or visualize reports.
Which app is better for tracking recurring revenue?
Littledata explicitly highlights its ability to accurately track recurring orders in GA4, a feature not mentioned in Report Toaster's description.
Which app is better for merchants who have multiple Shopify stores?
Report Toaster mentions multi-store reporting, allowing you to report and compare data from multiple shops, a feature not clearly stated for Littledata.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store