LookThru vs Rubik Variant Images & Swatchfor Shopify (2026)
LookThru and Rubik Variant Images & Swatch, while both falling under the 'Images and Media' and 'Image Gallery' Shopify categories, serve drastically different purposes and cater to distinct merchant needs. LookThru focuses on creating interactive, digital catalogs and books using HTML5, allowing merchants to embed dynamic content and present their products in an engaging, magazine-style format. Its primary strength lies in its ability to transform product information into visually appealing and interactive experiences. In contrast, Rubik Variant Images & Swatch addresses the specific challenge of managing and displaying product variant images effectively, particularly for merchants with numerous color or style options. It helps customers easily visualize different product variations, aiming to improve conversion rates and reduce returns by providing a clearer and more accurate representation of available options.
At a Glance
LookThru
3 reviews
Rubik Variant Images & Swatch
163 reviews
Detailed Overview
LookThru
Make your content look like a real book or magazine using all the advantages of HTML5.
Key Features
- Booklet featuring your products including additional dynamic content.
- Embed your digital catalog anywhere you are able to embed an IFRAME.
- Use the embedding code as advertising for your products.
Rubik Variant Images & Swatch
Set multiple variant images, display only correct images. Show color swatches with image variants
Key Features
- Assign multiple photos per variant. Auto assign variant images easily with AI
- Show multiple varient images for clean variant image gallery & color swatches
- Show variant picker with variant image swatches, color swatches, image variants
- Works seamless with all themes & page builder apps with no impact on page speed
- Clear product image swatch, variant photos help reduce return rates effectively.
Feature Comparison
| Rating | 3.2/5 | 5/5 |
Rating LookThru3.2/5 Rubik Variant Images & Swatch5/5 | ||
| Reviews | 3 | 163 |
Reviews LookThru3 Rubik Variant Images & Swatch163 | ||
| Core Functionality | Interactive Digital Catalogs | Variant Image Management & Swatches |
Core Functionality LookThruInteractive Digital Catalogs Rubik Variant Images & SwatchVariant Image Management & Swatches | ||
| Target Merchant | Businesses needing digital catalogs and interactive content | Businesses with products having multiple variants (e.g., colors, sizes) |
Target Merchant LookThruBusinesses needing digital catalogs and interactive content Rubik Variant Images & SwatchBusinesses with products having multiple variants (e.g., colors, sizes) | ||
| Key Benefit | Engaging product presentation and interactive experience | Improved conversion rates, reduced returns through clear variant display |
Key Benefit LookThruEngaging product presentation and interactive experience Rubik Variant Images & SwatchImproved conversion rates, reduced returns through clear variant display | ||
| Implementation Style | IFrame embedding | Theme integration with image swatches |
Implementation Style LookThruIFrame embedding Rubik Variant Images & SwatchTheme integration with image swatches | ||
| Dynamic Content | Supports video, maps, CTA buttons | Focuses primarily on image variations |
Dynamic Content LookThruSupports video, maps, CTA buttons Rubik Variant Images & SwatchFocuses primarily on image variations | ||
| Content Source | PDF, Images, Store Products, Page-by-Page Creation | Product Images within Shopify |
Content Source LookThruPDF, Images, Store Products, Page-by-Page Creation Rubik Variant Images & SwatchProduct Images within Shopify | ||
- Conversion Audit
- Speed Audit
- SEO Audit
Conversion Audit
Our Verdict
For merchants looking to create visually rich and interactive digital catalogs or presentations, LookThru offers a unique solution, albeit with limited user reviews. However, its lower rating and limited reviews should be considered. On the other hand, Rubik Variant Images & Swatch is the clear choice for businesses that sell products with multiple variants and want to improve the customer experience by showcasing those variants effectively through clear images and swatches. The significantly higher rating and large number of reviews suggest a robust and reliable solution. Rubik Variant Images & Swatch directly addresses a common e-commerce challenge, making it a highly valuable tool for the right type of online store.
Common Questions
Which app is better for increasing conversion rates?
Rubik Variant Images & Swatch is specifically designed to increase conversion rates by providing a clear and intuitive way for customers to view product variants, while LookThru focuses on presenting products in a visually appealing manner, which may indirectly impact conversion rates.
Can I use both apps on the same Shopify store?
Yes, both apps address different needs. You could use LookThru to create a product catalog and Rubik Variant Images & Swatch to manage variant images on product pages.
Which app is easier to set up and use?
Rubik Variant Images & Swatch seems easier to use, as it focuses on enhancing existing product pages within the Shopify ecosystem. LookThru may require more effort to design and create interactive catalogs.
Does LookThru require coding knowledge?
Basic understanding of HTML may be beneficial when embedding the IFrame code but LookThru offers a visual interface for building the interactive content.
How does Rubik Variant Images & Swatch affect page speed?
According to the app description, it works seamlessly with all themes and page builder apps with no impact on page speed. However, it's always best to test the app's performance on your specific store to ensure optimal loading times.
Get More From Your Shopify Store
Run audits for SEO, CRO, PageSpeed, and AI visibility. Get a clear report and actionable fixes.
Try Fix My Store