LookThru vs Vidjet Shoppable Videos +Storyfor Shopify (2026)

LookThru and Vidjet Shoppable Videos +Story both fall under the 'Images and media' category on the Shopify app store, but they cater to drastically different needs. LookThru focuses on transforming existing content, such as PDFs or product listings, into interactive, page-turning experiences akin to digital books or magazines. Its strength lies in repurposing static assets into dynamic and engaging presentations suitable for embedding in various locations via IFRAME. The target audience for LookThru likely includes merchants with pre-existing print catalogs or those wanting to create visually rich product showcases beyond standard product pages. It might appeal to users with design skills and a need for high customisation to create book-like experiences. Vidjet Shoppable Videos +Story, on the other hand, is squarely focused on leveraging video to enhance the shopping experience. Its primary value proposition is seamless video integration without impacting site speed. It provides tools for bulk-embedding videos, adding interactive elements like product tags and CTAs, and using various video formats (Stories, Carousels, Floating Bubbles, etc.). Vidjet's strengths lie in its user-friendly interface, scalability for stores with many products, and robust analytics for measuring video performance. The target audience for Vidjet is merchants looking to increase engagement and conversions through video marketing without compromising site performance.

LookThru and Vidjet Shoppable Videos +Story both fall under the 'Images and media' category on the Shopify app store, but they cater to drastically different needs. LookThru focuses on transforming existing content, such as PDFs or product listings, into interactive, page-turning experiences akin to digital books or magazines. Its strength lies in repurposing static assets into dynamic and engaging presentations suitable for embedding in various locations via IFRAME. The target audience for LookThru likely includes merchants with pre-existing print catalogs or those wanting to create visually rich product showcases beyond standard product pages. It might appeal to users with design skills and a need for high customisation to create book-like experiences. Vidjet Shoppable Videos +Story, on the other hand, is squarely focused on leveraging video to enhance the shopping experience. Its primary value proposition is seamless video integration without impacting site speed. It provides tools for bulk-embedding videos, adding interactive elements like product tags and CTAs, and using various video formats (Stories, Carousels, Floating Bubbles, etc.). Vidjet's strengths lie in its user-friendly interface, scalability for stores with many products, and robust analytics for measuring video performance. The target audience for Vidjet is merchants looking to increase engagement and conversions through video marketing without compromising site performance.