Loox ‑ Visual Product Reviews vs REVIEWS.io Product Reviews Appfor Shopify (2026)
In 2026, both Loox and REVIEWS.io aim to empower Shopify merchants through visual product reviews and user-generated content (UGC). Loox, positioned as a visually appealing and user-friendly solution, emphasizes beautiful widgets, photo/video review incentives, and seamless integration with the Shopify ecosystem. It's targeting merchants who want an easy-to-use, visually-focused review solution with strong social proof elements. In contrast, REVIEWS.io, part of the Clearer.io suite, focuses on leveraging reviews for broader marketing campaigns and customer relationship building, with an emphasis on Google integrations, zero-party data collection, and loyalty features. REVIEWS.io aims for merchants looking for advanced segmentation and comprehensive review management integrated across marketing channels. A key differentiator is their maturity and target audience. Loox boasts a large number of reviews (6980) suggesting a well-established user base, whereas REVIEWS.io, with only 4 reviews, indicates a newer or less widely adopted presence. This difference potentially impacts the level of community support and available resources. Loox's strength lies in visual appeal, ease of use, and direct impact on sales through social proof. REVIEWS.io's focuses on collecting zero-party data, SMS integrations, and maximizing the impact of reviews through strategic marketing campaigns. The choice hinges on whether a merchant prioritizes quick setup and visual appeal or more advanced features and comprehensive marketing integration.
At a Glance
Loox ‑ Visual Product Reviews
6,980 reviews
REVIEWS.io Product Reviews App
4 reviews
Detailed Overview
Loox ‑ Visual Product Reviews
Social proof that looks amazing - product reviews, photo reviews, video reviews, and referrals.
Key Features
- Collect product reviews on auto-pilot with customized emails and review form
- Offer customers a next-purchase discount for photo/video reviews and referrals
- Beautiful widgets that match your brand including carousels, pop-ups, and badges
- Sync reviews to and from Shop App, and to Meta Shops, Google Shopping & Search
- Import reviews from other review platforms (Judge.me, Yotpo, Okendo, Stamped..)
REVIEWS.io Product Reviews App
Collect and display product reviews and UGC. Use social proof to increase traffic and conversions.
Key Features
- Showcase reviews & UGC on your store and in marketing campaigns with 15+ widgets
- Improve organic and paid results with integrated Google reviews and star ratings
- Collect reviews via email & SMS, or integrate with Klaviyo, Shopify Flow, & more
- Improve segmentation by collecting zero-party data through Attributes & Surveys
- Maximize impact by syndicating reviews with TikTok Shop, the Shop app, and more
Feature Comparison
| Rating | 4.9/5 | 4.7/5 |
Rating Loox ‑ Visual Product Reviews4.9/5 REVIEWS.io Product Reviews App4.7/5 | ||
| Reviews | 6980 | 4 |
Reviews Loox ‑ Visual Product Reviews6980 REVIEWS.io Product Reviews App4 | ||
| Primary Focus | Visual Social Proof & Ease of Use | Marketing Integration & Data Collection |
Primary Focus Loox ‑ Visual Product ReviewsVisual Social Proof & Ease of Use REVIEWS.io Product Reviews AppMarketing Integration & Data Collection | ||
| Key Feature - Visuals | Beautiful, Customizable Widgets | 15+ Widgets showcasing Reviews & UGC |
Key Feature - Visuals Loox ‑ Visual Product ReviewsBeautiful, Customizable Widgets REVIEWS.io Product Reviews App15+ Widgets showcasing Reviews & UGC | ||
| Key Feature - Marketing | Syncs Reviews to Shop App & Meta Shops | Google Reviews Integration & Syndication (TikTok Shop, Shop App) |
Key Feature - Marketing Loox ‑ Visual Product ReviewsSyncs Reviews to Shop App & Meta Shops REVIEWS.io Product Reviews AppGoogle Reviews Integration & Syndication (TikTok Shop, Shop App) | ||
| Target Merchant | Beginners/Visually-Focused Stores | Growth-Oriented/Data-Driven Stores |
Target Merchant Loox ‑ Visual Product ReviewsBeginners/Visually-Focused Stores REVIEWS.io Product Reviews AppGrowth-Oriented/Data-Driven Stores | ||
| Ease of Use | High - Emphasis on Simplicity | Medium - More Advanced Features |
Ease of Use Loox ‑ Visual Product ReviewsHigh - Emphasis on Simplicity REVIEWS.io Product Reviews AppMedium - More Advanced Features | ||
| Value Proposition | Convert Browsers with Stunning Visual Reviews | Boost Revenue with Reviews & UGC across Marketing Channels |
Value Proposition Loox ‑ Visual Product ReviewsConvert Browsers with Stunning Visual Reviews REVIEWS.io Product Reviews AppBoost Revenue with Reviews & UGC across Marketing Channels | ||
| Data Collection | Basic - Photo/Video Incentives | Advanced - Zero-Party Data through Attributes & Surveys |
Data Collection Loox ‑ Visual Product ReviewsBasic - Photo/Video Incentives REVIEWS.io Product Reviews AppAdvanced - Zero-Party Data through Attributes & Surveys | ||
Our Verdict
For Shopify merchants who are new to product reviews or prioritize a visually appealing, easy-to-implement solution, Loox is the clear winner. Its high rating, large number of reviews, and emphasis on beautiful widgets make it a solid choice for driving sales through social proof. Its focus on simplicity and visual appeal makes it great for beginners.
However, if a merchant is looking for a more comprehensive solution that integrates deeply with their marketing stack, leverages reviews for Google SEO, and collects zero-party data for segmentation, REVIEWS.io is the better option, provided the app matures and accumulates a substantial user base. Merchants should carefully evaluate their needs and technical expertise before making a decision, considering the significant difference in user reviews and potential maturity of the apps.
Common Questions
Which app offers better visual customization?
Loox is built around visual customization with it's beautiful widgets and focus on aesthetic appeal, likely offering more granular control over visual elements than REVIEWS.io, although REVIEWS.io does offer 15+ widgets.
Which app is easier to set up and use?
Loox is positioned as being user-friendly and easy to set up, making it ideal for merchants who are new to product reviews or prefer a simpler interface. REVIEWS.io, with its broader range of features, might require more technical expertise.
Which app integrates better with Google?
REVIEWS.io emphasizes its integrated Google reviews and star ratings, suggesting a stronger focus on Google SEO and advertising compared to Loox.
Which app offers more comprehensive marketing integrations?
REVIEWS.io integrates with Klaviyo, Shopify Flow, and offers review syndication to platforms like TikTok Shop, indicating a more comprehensive approach to marketing integrations than Loox.
Which app is better for collecting detailed customer data?
REVIEWS.io enables merchants to collect zero-party data through Attributes & Surveys, allowing for better segmentation and personalized marketing campaigns.
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