Loox ‑ Visual Product Reviews vs Swish (formerly Wishlist King)for Shopify (2026)
Loox - Visual Product Reviews and Swish (formerly Wishlist King) both enhance customer loyalty, but they approach it from different angles. Loox focuses on leveraging social proof through visual reviews (photos and videos) to build trust and drive sales. It's geared towards visually showcasing product satisfaction and encouraging new purchases through discounts and referrals. Swish, on the other hand, concentrates on capturing and nurturing customer intent through wishlists, offering a personalized shopping experience and targeted notifications to improve conversion rates. While Loox uses existing customer validation, Swish aims to influence future purchases based on expressed desire.
At a Glance
Loox ‑ Visual Product Reviews
6,980 reviews
Swish (formerly Wishlist King)
273 reviews
Detailed Overview
Loox ‑ Visual Product Reviews
Social proof that looks amazing - product reviews, photo reviews, video reviews, and referrals.
Key Features
- Collect product reviews on auto-pilot with customized emails and review form
- Offer customers a next-purchase discount for photo/video reviews and referrals
- Beautiful widgets that match your brand including carousels, pop-ups, and badges
- Sync reviews to and from Shop App, and to Meta Shops, Google Shopping & Search
- Import reviews from other review platforms (Judge.me, Yotpo, Okendo, Stamped..)
Swish (formerly Wishlist King)
Unlock additional revenue with a feature rich wishlist solution that drives customer engagement.
Key Features
- Allow customers to Wishlist items throughout their entire shopping journey.
- Gain meaningful insights with advanced analytics and wishlist curation.
- Integrates with all themes to seamlessly match your stores aesthetic.
- Free setup & customisation service ensures everything looks and works perfectly.
- Leverage our Klaviyo, GA4 and Meta integrations - all available out of the box.
Feature Comparison
| Rating | 4.9/5 | 5/5 |
Rating Loox ‑ Visual Product Reviews4.9/5 Swish (formerly Wishlist King)5/5 | ||
| Reviews | 6980 | 273 |
Reviews Loox ‑ Visual Product Reviews6980 Swish (formerly Wishlist King)273 | ||
| Core Functionality | Visual Reviews (photo/video) | Wishlist Management |
Core Functionality Loox ‑ Visual Product ReviewsVisual Reviews (photo/video) Swish (formerly Wishlist King)Wishlist Management | ||
| Primary Goal | Build Trust & Drive Sales (Social Proof) | Increase Conversion & Engagement (Captured Intent) |
Primary Goal Loox ‑ Visual Product ReviewsBuild Trust & Drive Sales (Social Proof) Swish (formerly Wishlist King)Increase Conversion & Engagement (Captured Intent) | ||
| Integration Focus | Shop App, Meta Shops, Google Shopping | Klaviyo, GA4, Meta |
Integration Focus Loox ‑ Visual Product ReviewsShop App, Meta Shops, Google Shopping Swish (formerly Wishlist King)Klaviyo, GA4, Meta | ||
| Ease of Use | Automated review collection, customizable widgets | Free setup & customization service |
Ease of Use Loox ‑ Visual Product ReviewsAutomated review collection, customizable widgets Swish (formerly Wishlist King)Free setup & customization service | ||
| Value Proposition | Social proof upsells & referrals | Personalized notifications & advanced analytics |
Value Proposition Loox ‑ Visual Product ReviewsSocial proof upsells & referrals Swish (formerly Wishlist King)Personalized notifications & advanced analytics | ||
| Review Import | Imports from other review platforms | Not mentioned |
Review Import Loox ‑ Visual Product ReviewsImports from other review platforms Swish (formerly Wishlist King)Not mentioned | ||
Our Verdict
Loox is best suited for merchants who want to actively leverage existing customer reviews to boost sales and build trust by visually showcasing positive product experiences. Its automated review collection and wide range of integrations with key marketplaces like Google Shopping make it ideal for businesses prioritizing discoverability and social proof. Swish, with its focus on wishlist functionality and personalized engagement, is a stronger fit for brands that want to cultivate customer loyalty and drive conversions by understanding and nurturing purchase intent. The free setup and customization service make it a compelling choice for those needing a more hands-on approach to implementation.
Common Questions
Which app is better for driving immediate sales?
Loox is likely to drive more immediate sales due to its focus on leveraging existing social proof through visual reviews to influence purchasing decisions.
Which app offers better long-term customer engagement?
Swish, with its wishlist functionality and personalized notifications, is likely to foster better long-term customer engagement by nurturing purchase intent over time.
Can I import existing reviews into Swish?
The app description of Swish does not mention review import capabilities.
Does Loox offer a free plan?
The data provided does not specify whether Loox offers a free plan. Please refer to Loox's pricing details on the Shopify App Store for the most up-to-date information.
Which app is easier to set up?
Swish offers a free setup and customization service, which may make it easier for some merchants, especially those with limited technical expertise.
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